Robin Pinzone

Experience

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  Masconomet Regional High School

  Jan 2007 - May 2007

  JV Girl's Lacrosse Coach
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  Beam Suntory

  May 2008 - Mar 2011

  Field Brand Manager

  • Organized, staffed, and produced promotional events for corporate clients in the liquor industry.• Promoted brand awareness during Spring Break for Jim Beam Global in Panama City Beach, FL.• Drove on premise and off premise brand sales through various promotional events.• Educated consumers and accounts on brands being sold during the promotion.

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  Tewksbury High School

  Nov 2009 - Mar 2010

  Varsity Cheerleading Coach
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  AJ's Seafood and Oyster Bar

  Apr 2011 - Apr 2013

  Event Manager

  • Manages development, coordination and production of events at a Top 100 Bar & Nightclub in America.• Developed a catering & special events program to create a new revenue stream in the restaurant. • Created catering menu, priced out food cost, managed labor costs, and budgeted appropriately to maximize revenue from special events. • Generates over $300,000 in incremental revenue by developing new promotions and events.• Creates and maintains social media marketing to drive customer interaction within the bar & restaurant.• Developed & executed marketing strategy to increase revenue during Spring Break• Reduces promotional budget by $150,000 annually.• Builds brand recognition through social media, press releases, blog entries & website maintenance. Show less

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  Red Bull

  Apr 2012 - May 2014

  Red Bull On Premise Brand Manager

  • Managed sales team and area sales manager daily in maintaining correct Red Bull standards in on-premise accounts.• Developed brand training with sales reps to drive sales through top accounts while exceeding sales goals. Responsible for riding along with sales reps to track their Red Bull selling abilities and to coach them on achieving the high 5 standards in on-premise accounts.• Developed marketing and events strategies to build brand awareness and drive sales in key accounts.• Responsible for the coordination and execution of brand activations during Spring Break in Panama City Beach, FL.• Coordinated, executed and recapped on-premise sales blitz 4 times a year in territory. Drove distribution and volume in most wanted accounts by selling in regular, sugar free and the editions. • Drove incremental distribution in 90 new buying accounts over 6 months to increase distribution by 18.3%• Built effective relationships with key accounts to gain volume and brand awareness through the high 5 standards. Show less

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  The Fleury Group, LLC

  May 2016 - Oct 2017

  Marketing Director

  • Worked to streamline marketing efforts for 3 different restaurant venues all owned by onecompany; The Goat, Bernie’s Beach Bar & Wally’s Pub.• Developed effective marketing strategies to boost earning potential and brand reach via social media• Created effective social media branding strategies to help maximize reach, build a community following, and increase sales through social media.• Curated and streamlined the brands to maintain unique voices throughout social media and marketing strategies.• Increased community involvement through effective PR outreach strategies with the local community & targeted influencer strategy.• Created logos, graphics, menu & apparel designs using Photoshop & Illustrator.• Managed multiple brand projects at one time by staying organized with project timelines.• Managed online brand reputation on social media platforms and engaged with consumers to maximize brand satisfaction• Drove incremental sales through new online store campaign. Implemented, designed & executed sales growth.• Developed Search Engine Marketing campaigns to drive leads and revenue. Show less

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  REP Branding Co.

  Oct 2017 - now

  Owner

  • Consult with small business owners to develop effective marketing strategies to boost their earningpotential and brand reach via social media• Coached business owners & personal brands on effective social media branding strategies to helpmaximize reach, build a community following, and increase sales through social media.• Created logos & graphics using Photoshop & Illustrator.• Developed social media campaign strategies to boost brand awareness and drive sales conversions.• Managed multiple brand projects at one time by staying organized with client timelines.• Developed Search Engine Marketing campaigns to drive leads and revenue to business owners.• Worked with brands and accounts to create events to improve consumer engagement.• Specialized in working with brands in the hospitality, tourism, fitness, and lifestyle industries. Show less

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  The Pine Hospitality Group

  Jul 2020 - Aug 2022

  Regional Director

  Oversaw daily operations and new concept creation for 7 restaurants in Hampton, NH• Managed brand recognition across individual concepts including logos, menus, website, social media• Managed food & beverage pricing to maximize profit in individual restaurants.• Conceptualized new restaurants from building, hiring, design, and opening. • Managed & develop leadership training for restaurant managers to effectively lead their staff• Analyzed monthly PNL reports to maximize revenue through businesses • Responsible for building relationships in the community to generate sales.• Responsible for daily operations to keep individual restaurants running smoothly. Show less

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  Southern Glazer's Wine & Spirits

  Aug 2022 - now

  Oversaw volume & distribution for Key Accounts in New Hampshire & Maine• Led regional marketing efforts to increase sales & product usage• Develop and oversee appropriate & measurable marketing goals for the region• Lead all regional product launches by building & developing plans within the region• Manage budgets for all product launches, consumer activations, and regional sales efforts• Build out regional plan to effectively hit KPI targets quarterly & yearly• Responsible for building relationships with high visibility accounts to drive volume sales goals• Managed regional sales team to drive results through marketing programs & activations• Stay on top of regional & national trends to incorporate into marketing & sales activations Show less

  • On Premise Sales Director - New England

    Jan 2024 - now

  • Beam Suntory Key Account Manager

    Aug 2022 - Jan 2024