Jennifer Jones Duffourg

Experience

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  Text100

  Feb 2006 - May 2008

  Account Executive

  • Coordinated messaging, asset creation, regional media events and global campaigns across eight countries • Successfully launched Lenovo into the consumer market, resulting in over 80 dedicated stories in France’s most influential media outlets such as Le Monde, AFP, and BFM• Drove media opportunities for IBM’s CSR and corporate sponsorship initiatives, such as The French Open• Grew the profile of TV manufacturer MIRAI with a ten-fold increase in media coverage

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  Edelman

  May 2008 - Aug 2011

  • Responsible for the management of key client accounts including HP, Microsoft, Symantec, and Disney Club Penguin • Led a team of four consultants and established career development objectives• Provided strategic counsel to clients and oversaw the execution of media events including roundtables, product launches and panel discussions Define and implement PR and influencer marketing campaigns and activities for clients such as Symantec, HP (Imaging and Printing Division), and Microsoft (Entertainment and Devices Division - Hardware and Office for Mac).

  • Account Manager

    Feb 2010 - Aug 2011

  • Senior Account Executive

    May 2008 - Mar 2010
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  Symantec

  Aug 2011 - Aug 2019

  • Responsible for defining regional corporate, enterprise and consumer communications activities to drive awareness and thought leadership across the highly diverse EMEA region• Created and implement media strategies to support Symantec’s global Security Response team, comprised of expert threat intelligence researchers who analyze real-time cyber threats including nation-state attacks, APT groups, cyber crime and hacktivists• Acted as trusted adviser to regional leadership for external-facing positioning and messaging • Closely collaborated with Symantec HQ, the EMEA PR teams and agencies to devise pan-regional thought leadership programs Show less • Responsible for developing locally relevant PR strategies for Symantec’s Consumer Business Unit (Norton) across France, The Netherlands, Belgium and Luxemburg• Aligned global PR strategy to regional business priorities to drive brand and product awareness amongst consumers• Directed the EMEA launch and premiere screening of Anthony Zuiker’s Cybergeddon: engaged 150 journalists from EMEA’s leading broadcast, print and online media outlets during a 15 hour media blitz, resulting in 170 hits• Directed the global launch of the 2012 Norton Cybercrime Report, resulting in over 790 million impressions from over 1,500 stories across 24 markets Show less

  • Global Lead, Security & Threat Intelligence Communications

    Jul 2018 - Aug 2019

  • Group PR Manager, EMEA Corporate Communications

    Jul 2013 - Jul 2018

  • Consumer PR Manager

    Aug 2011 - Aug 2013
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  COFENSE

  Sept 2019 - Jul 2020

  Director, Global Corporate Communications

  Defined the strategic vision for media relations, internal communications and social media in collaboration with C-suite leaders and agency teams to foster authentic, sustainable relationships with the industry's key influencers. Developed targeted communications messaging and tactics to engage and deliver against business strategies, quadrupling media SOV and increasing social shares of media coverage by147% YoY. Bolstered social media engagement rates to exceed those of main competitors through focused and differentiated content.Redesigned the company's blogging processes, procedures and structure to deliver stronger, more powerful content that resonates with external audiences, leading to record-breaking traffic and improved SEO rates through media link-backs. Show less

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  Bloom Energy

  Aug 2020 - Aug 2022

  Driving global corporate communications and advising senior leadership at Bloom Energy as it delivers on its mission to equip the world's leading organizations with clean, affordable and always-on electric power. Bloom’s customers include many Fortune 100 companies and leaders in manufacturing, data centers, healthcare, retail, higher education, utilities and other industries.

  • Director, Global Corporate Communications

    Feb 2022 - Aug 2022

  • Corporate Communications

    Aug 2020 - Feb 2022
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  Proofpoint

  Aug 2022 - now

  Director, Corporate Communications