Jasmine Yang

Experience

• 

  Watsons China

  May 2013 - Dec 2013

  Assistant to Supply Chain Head(Intern)

  1. Assist Director with critical reports and KPI improving - Assist with monthly KPI report generating, yearly budget planning - Improve unfulfilled KPI by communicating with supplier to understand reason behind and next step 2. Coordinate communication between head office and distribution centers. - Coordinate document approval, agenda scheduling - Successfully leading a team to participate a company charity event and got the best COS prize (1/83)

• 

  Nielsen

  Mar 2014 - Jul 2016

  Senior Analyst

  Dedicated in P&G account：1. Account management for strategic categories:Oral Care, Fem Care, Personal Wash,Skin Care:- Provide in-depth market study including market overview, competitive landscape ,brand share and growth opportunities for strategic long term growth - Identify short term growth opportunities by integrating share/distribution/pricing/in-store execution(visual merchandising) insights 2. Project owner for client channel management, including Modern Trade optimizing (Hypermarket in-store execution) & Traditional Trade optimizing (distribution expansion planning like golden store identifying); 3. Revenue growth contributor by leading 1) new tracking set-up for booming EC channels; 2) new category entering market study (adult diaper);3) content evaluation via NeuroScience Show less

• 

  IKEA

  Aug 2016 - Jun 2021

  Marketing Performance Leader
• 

  Alimama

  Jun 2021 - now

  1. 0-1 launched a strategic product for mid-level sellers and boosted their ads spend 2. Defined go to market strategy based on user persona and executed ATL/BTL activities to build product awareness and accelerate MAU3. Upgraded product function based on product funnel analysis

  • Product Marketing Manager

    Jul 2022 - now

  • Product Marketing Supervisor

    Jun 2021 - Jul 2022