Tori Stobinski

Experience

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  Kent State University

  Jan 2010 - Mar 2013

  Student Sports Information Assistant
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  Kent State Teleproduction

  Jan 2012 - May 2013

  Production Team
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  SportsTime Ohio

  Jan 2012 - Jan 2013

  Freelance

  •Time out coordinator (TOC) for over 10 games• Utility

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  Cleveland Guardians

  Apr 2012 - Jul 2014

  Promotions Team Member
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  Pritt Entertainment Group

  Jul 2012 - Jun 2014

  Game/Event Specialist
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  WKYC Studios

  Aug 2012 - Dec 2012

  • Intern - Live On Lakeside

    May 2012 - Dec 2012

  • Production assistant - Browns Pre-Season Games

    Aug 2012 - Aug 2012
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  ESPN

  Nov 2012 - Nov 2012

  Freelance Utility

  Monday Night Football - Pittsburgh vs. Kansas City - Utility

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  Mid-American Conference

  Jul 2013 - Jan 2018

  • Managed conference social media accounts with consistent brand messages and strategies.• Created visual content for website, social media platforms, and conference events.• Managed projects from pre-production through completion. • Director of media for multiple sport championship events. • Responsible for shooting, collecting, and creating video content.

  • Director of Communications & Digital Services

    Jul 2016 - Jan 2018

  • Assistant Director of Media Relations

    Jun 2014 - Jul 2016

  • Media Relations Assistant

    Jul 2013 - Jun 2014
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  NCAA

  Mar 2015 - Mar 2015

  Media Workroom Coordinator - NCAA Men's Basketball Midwest Regional
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  Ohio Basement Authority

  Jan 2018 - Jul 2019

  Social Media & Creative Content Manager

  • Managed the company’s social media platforms by developing strategy, creating visual content and messaging, publishing organic and paid posts, and tracking social media analytics for optimum exposure and impact.• Handle all creation of company graphics, print material, and displays.• Maintain company’s brand through visual content, messaging, and creative media.• Analyze creative media campaigns and optimize for effectiveness. • Assist with event coordination including trade shows and community events. Show less

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  Groundworks

  Jul 2019 - Oct 2021

  Social Media Manager

  • Manage the company’s social media platforms by developing a content calendar, and creating visual content and messaging.• Maintain brand display campaigns including audience targeting, ad creative, and copy and budget allocation.• Analyze performance of campaigns, tests, and lead generation daily to optimize toward best performing ads and audiences.• Strategy development for campaign structures, customer communication, audience segmentation, and ad storytelling.• Handle all paid display campaigns and partners. Show less

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  Klarna

  Oct 2021 - May 2022

  Community Manager

  • Maintain brand identity by communicating with customers on public-facing social platforms and creating an engaging community.• Handle brand social presence by building strategies for how to speak, connect, engage, and show up.• Proactive engagement leading to increased followers and brand awareness.• Content creator for social and maintain content calendar.• Analyze audience and establish reporting on the impact of community engagement.

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  Mocktail Gilrie

  Jun 2022 - now

  Founder

  • I’m one of the top influencers in the non-alcoholic space. • I share easy-to-make mocktails with my hundreds of thousands of followers.• I have partnered with over 30 brands to create valuable content and marketing material to promote various products.• I have grown my accounts to over 500K followers on TikTok and 80K on Instagram.• Create a social media strategy to provide reviews, recommendations and insight on all things non-alcoholic and beverages.

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  Motif Photos

  Aug 2022 - Jan 2023

  Social Media Manager
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  Social Girlie, LLC

  Aug 2022 - now

  Founder and President