Tony Orlando

Experience

• 

  TruGreen

  Jan 2000 - Jan 2009

  Region Vice-President

  Promoted from GM to RVP to lead 15-location business and foster growth in sales, revenue, and profit in Florida market. Oversaw multi-location P&Ls (budget, forecasting, expenses). Oversaw processes, operations management, acquisitions, customer retention, talent acquisition & retention, and compliance with state & federal regulatory guidelines. Developed expansive sales and marketing plans based on market needs and forecasts.• Doubled regional profits from and revenue from 2000 levels in 9 years by increasing emphasis on customer retention, reducing bad debt expenses, and simplifying sales process. • Elevated 8 individuals into General Manager roles and 10 into Sales Manager roles.• Identified target companies and led acquisition of 7 companies, adding $9M in yearly sales.• Created 2 new stand-alone companies that became independent business units, generating over $1M combined EBIDA. • Awarded Region of the Year twice for high customer retention and significant revenue and profit growth and for exceeding performance targets.• Earlier Experience with TruGreen includes promotion from Branch Manager of Tampa overseeing entire operation consisting of 5 Department Managers and 65 associates. • Realized largest revenue growth on national level; increased profits from $900K to $2.9M and revenue from $4.1M to $9.8M in 4 years at one location.• Developed field manager-in-training program that became source for field managers in Atlanta. • Awarded Branch Manager of the Year twice, 1) leader of 200 locations in sales and customer retention, and 2) lowest cancellation rate. Show less

• 

  American Residential Services

  Sept 2009 - Dec 2019

  Promoted to lead and grow Florida division sales revenues as part of $1B national residential HVAC/plumbing services space, primarily doing business with Home Depot, HVAC, and plumbing supply houses. Lead team of Location Program Managers and sales associates covering customer quality and lead generation in Home Depot stores and ARS shops. Manage P&L, headcount, payroll, and sales plan budget. Establish and foster solid relationships within each store and regional management to improve store connectivity to create more sales growth opportunities. Monitor/evaluate daily performance against KPIs. Analyze weekly market forecasts, visit each shop, and audit workflow to ensure best practices• Generated 9% increase in annual sales revenue through developing top sales associates; collaborated with supervisors to manage individual performance metrics. Visited stores with shop management and provided in-store training• Led team through proposal presentation; awarded and onboarded 7 Home Depot Stores to new location.• Instituted new Florida model for leader tune-up service in Home Depot stores that provided lead source for new system installations with 7-10% sales conversion.• Led weekly group interview strategy, targets, tracking, and best to increase staffing to 125% of actual need, along with practices training program to enable new hires to become productive quicker. Division realized highest most revenue growth while maintaining best store coverage ratio. Show less Hired to stabilize business and improve customer satisfaction and profitability. Full oversight of residential HVAC and plumbing services business with $5M sales consisting of 4 support managers and 40 sales, service, and accounting personnel. Oversaw customer satisfaction, revenue growth, safety, profitability, and maintenance of proper staffing levels.• Spearheaded branch operations, training/supervising employees, creating schedules, and conducting staff meetings to streamline communication. Leveraged sales and market expertise to develop and implement operational plans to drive revenue. Resolved customer issues in timely and professional manner to ensure retention.• Improved customer service, drove down customer complaints, and achieved A+ rating at the BBB.• Prioritized Home Depot relationships with key decision-makers, adding additional 8 stores and $2.4M annualized revenue stream.• Facilitated cost controls in labor and materials that increased profitability for loss of $400K to break-even point in 3 years. Show less

  • Division Program Manager, Florida Home Depot Division

    Feb 2012 - Dec 2019

  • General Manager

    Sept 2009 - Dec 2012
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  Delta Mechanical, Inc

  Jan 2020 - May 2020

  Branch Manager
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  Service Experts Heating & Air Conditioning

  May 2020 - Dec 2022

  General Manager
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  HomeServe USA

  Dec 2022 - now

  Region Director