Rusell Coutinho

Experience

• 

  Travel Food Services Pvt ltd

  Jun 2018 - Dec 2020

  Customer Service Executive
• 

  American Express

  Jan 2021 - Aug 2021

  Customer Service Executive
• 

  Vision & Style Opticals L.L.C

  Oct 2021 - Dec 2022

  Digital Marketing Executive

  1. Research & Media Planning2. Creating & Managing Paid Social & Digital campaigns on platforms such as FB/IG, Twitter, LinkedIn3. Creating weekly & monthly performance reports4. Meeting with the offline store managers to understand the effectiveness of Paid Promotions in driving Footfalls to the stores.

• 

  Mensa Brands

  Feb 2023 - now

  Digital Marketing Specialist

  1. Amazon SEO and Listing Optimization: Conduct keyword research, optimize product listings, and utilize best practices to improve product discoverability and organic search rankings within Amazon's search engine.2. PPC Campaign Management: Plan, execute, and manage Amazon Advertising campaigns, including Sponsored Products, Sponsored Brands, and Display Ads. Monitor performance metrics, adjust bids, and refine targeting to maximize ROI.3. Content Creation: Develop compelling and relevant product content, including titles, bullet points, descriptions, and Enhanced Brand Content/A+ Content, that communicates key product benefits and differentiators.4. Product Imagery: Collaborate with design teams to create high-quality product images that enhance customer engagement and provide an accurate representation of the product.5. Competitor Analysis: Monitor and analyze competitor activity on Amazon to identify opportunities for differentiation and competitive advantage.6. Reviews and Ratings Management: Implement strategies to encourage positive reviews and ratings while addressing customer feedback and concerns in a timely and professional manner.7. Promotions and Deals: Plan and execute promotional campaigns, lightning deals, and other special offers to boost sales and attract potential customers.8. Market Insights: Stay up-to-date with Amazon's platform changes, algorithm updates, and industry trends to adapt strategies accordingly.9. Data Analysis: Utilize Amazon Seller Central's analytics tools to track key performance metrics and generate insights to optimize campaigns and strategies.10. Collaboration: Work closely with cross-functional teams, including Supply Chain, Product Development, and Customer Service, to align marketing efforts with overall business objectives Show less