Carl Lymbery

Experience

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  SOLENT FORKLIFT TRUCKS LIMITED

  Jan 1987 - Jan 1992

  Sales Director

  Maximised sales of materials handling vehicles and warehouse equipment for Nissan Industrial Equipment in the South of England with a personal turnover of £700Kp.a

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  Yell

  Jan 1992 - Jan 2008

  Leadership of a specialist team of Account Executives across London and the South of UK to head up the evolution of online business within Yell, developing a full range of new media solutions.Leading the innovation of a new sales management structure across the UK and 1200 sales staff, product managing the launch of New Media products. Developing the sales process and strategies for Yell at the early stages of Internet growth and evolution of yell.com online.Winner of Gold Award for Team innovation in 2000 Show less

  • Central Sales Manager, UK Major Accounts

    Jan 2006 - Jan 2008

  • Area Sales Manager - Majors, Southern Division

    Jan 2001 - Jan 2006

  • yell.com Sales Manager

    Jan 1999 - Jan 2001

  • Account Executive Sales Manager

    Jan 1998 - Jan 1999

  • Field Sales Manager

    Jan 1996 - Jan 1998

  • Account Executive – Reading & Guildford

    Jan 1994 - Jan 1996

  • Field Sales Representative

    Jan 1992 - Jan 1994
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  Hibu

  Jan 2008 - Jan 2013

  Divisional Sales Manager

  Accountability for a large scale sales region generating £32m Print and £37m Digital revenues p.a.Adopting a highly structured agile approach to a wide scale sales operation by leading, coaching and mentoring a management team of 29 with 185 salespeople to embrace sales strategies that win, keep and grow the customer base.Reporting to Executive Management and accountable for the complete HR function, budgets, forecasting and delivering against targets.

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  Yell

  Jan 2013 - Jan 2014

  Head of UK Telesales Planning

  Promotion to a strategic role driving UK Telesales effectiveness through contact strategy and trading plan development.Development of an integrated business management process reporting to the Executive Leadership Team with a focus around customer experience.Design and drive of the UK contact strategy to a achieve maximum focus and alignment of 570 telesales heads.Create a strategic sales plan in parallel with stretching financial budgets incorporating new product development.Formulate sales and sales management recognition and pay schemes to motivate the desired sales behaviours.Leadership of a diverse team of 25 planning managers responsible for the technology, strategic thinking and operational implementation to deliver a national sales plan. Show less

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  Yell

  Oct 2014 - Oct 2015

  Head of UK Marketing Operations

  The growth driver, the voice of the customer and the agent of change within the organisation.Leading a team of Strategic Marketing Managers responsible for the accurate capture, communication and review of all marketing intelligence to the UK sales operations of 800+ heads.Tracking and predictive modelling of market insight in order to leverage data and deliver highly personalised, relevant campaigns which therefore have maximum impact.Increasing sales and marketing efficiency with performance measurement, strategic planning, budgeting and process development. Alignment of Sales with Marketing, Finance and Technology to form cross-functional alliances and drive implementation of opportunities.Develop a roadmap for improvements and business cases to undertake the necessary change. Show less

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  Apple

  Oct 2015 - now

  Business Leader

  Drive the B2B strategy within Apple Retail to infuse and galvanise the business vision across the London retail stores. Attend to every detail of customer and employee experience in order to sustain an innovative, inspired and fulfilling environment. Fostering consistent practices in the execution of the B2B teams intensely focused on inspired customer experiences and developing new productive business relationships that really make a difference to the local community.Developing the talent that supports our business customers to exceed their goals, build loyalty and deliver exceptional and delightful experiences when utilising our solutions or visiting our stores.Leading our teams to make a positive social contribution and helping to make the world a better place. Show less