Becky Eisen

Experience

• 

  Conference on Corporate Social Responsibility

  Jan 2006 - Jan 2006

  Events Director & Panel Coordinator

  Worked with cross-departmental core team to develop vision & goals for first annual conference.

• 

  TechnoServe

  Jan 2007 - Jan 2007

  Intern Corporate Relations

  Developed marketing collateral in English and Spanish.

• 

  Community Wealth Ventures

  Jan 2007 - Jan 2008

  Associate, Social Franchise Ventures

  Consulted for large US based nonprofits to provide business plans with initial investments from $300k to $2.5M. Conducted extensive market research to develop pro forma financials with revenue and cost assumptions.

• 

  Jewish Council for Public Affairs

  Jan 2008 - Jan 2010

  Determined the strategic direction of the JCPA's Confronting Poverty Campaign. Coordinated the grassroots effort of the JCPA’s Confronting Poverty Campaign, consulted with local affiliates to increase field participation in the campaign, and led the national implementation of the Child Nutrition Seder program.

  • Poverty Campaign Coordinator

    Jan 2009 - Jan 2010

  • Field Organizer: Poverty Campaign

    Jan 2008 - Jan 2009
• 

  University of Maryland, Smith School of Business

  Jan 2010 - Jan 2012

  Provided white glove treatment to corporate recruiters, conducted mock interviews and resume review sessions for peers. Developed marketing collateral, edited presentations and developed alumni communications template.

  • Graduate Assistant/Leadership Fellow in Office of Career Services

    Jan 2011 - Jan 2012

  • Graduate Assistant in Office of Alumni & External Affairs

    Jan 2010 - Jan 2011
• 

  Campbell Soup Company

  May 2011 - Aug 2011

  Associate Brand Manager Intern

  Mapped and analyzed Shelf Stable Juice landscape in Value and Club channels to identify white spaces; worked with cross functional team to inform and prioritize recommendations for future competitive products and channel specific offerings. Findings were used in Beverage division 3 year strategic plan in Club and Value channels.

• 

  McCormick & Company

  Sept 2012 - Mar 2024

  I am responsible for assessing new growth opportunities and developing and communicating strategic choices for the leadership of the company to drive long term plans for our Consumer business. This includes facilitating our Enterprise Competitive Intelligence process, and working closely with technical leadership to incorporate commercial priorities in their long-term planning. Lead strategy to build and maintain brand equity and category relevancy including new product development, in store shopper experience, and consumer targeting. Focus on the 1-3 year strategy for the Recipe Mix portfolio including definition of strategic target and prime prospects, job to be done, brand equity building. Manage marketing, new product development for Sam's Club, provide strategic marketing support to McCormick Walmart team to enhance customer intimacy. Developed strategy for company growth in Dollar and Natural Channels. Lead cross functional team to implement strategy. Classic brand marketing role. Analyzed product and competitor performance to develop brand strategy. Led cross functional teams to implement shopper, digital and print marketing campaigns that drove growth in market. Managed new product launches and held P&L responsibility for $40M blended seasoning portfolio.

  • Director, Global Consumer Strategy

    Jan 2022 - Mar 2024

  • Senior Marketing Manager, Convenient Meals

    Nov 2018 - Jan 2022

  • Senior Product Manager, Recipe Mix

    Aug 2017 - Oct 2018

  • Senior Product Manager, Walmart Inc.

    Aug 2016 - Aug 2017

  • Customer Product Manager, Alternate Channels

    Dec 2014 - Jul 2016

  • Associate Product Manager, Herb & Spice

    Sept 2012 - Nov 2014
• 

  Baltimore Community Foundation

  Apr 2024 - now

  Associate Vice President of Marketing and Public Affairs