Caio Haick

Experience

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  Filtros Vox / Tecbril

  Aug 2006 - Dec 2008

  Marketing Analyst

  • Developed KPIs to measure marketing campaign success.• Implemented comprehensive field marketing strategies.• Created intuitive and visually appealing user experiences.• Coordinated and organized events of various scales.• Assisted in planning and organizing company event sponsorships.

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  Habib's

  Sept 2011 - Oct 2012

  Trade Marketing Analyst

  • Improved content marketing and cross-promotional initiatives.• Developed and implemented effective sales strategies.• Utilized data analysis tools to identify trends and anomalies.• Generated monthly project progress reports for the area manager.

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  Fast Shop

  Oct 2012 - Jul 2015

  Maketing Specialist

  • Developed marketing campaigns to increase brand awareness and customer acquisition.• Conducted market analysis and target assignments for campaigns.• Aligned weekly marketing plans and negotiated investments with industry partners.• Presented weekly marketing project results to the company board.• Designed and executed product launch events for major brands.• Oversaw the opening and re-inauguration of a2YOU (Apple official retailer) stores.

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  NISSIN FOODS DO BRASIL LTDA.

  Aug 2015 - Mar 2024

  • Managed top-tier retailer accounts (Walmart, Carrefour, and Zaffari), Brazilian territory.• Managed an annual budget of $2 million +.• Developed and implemented a business continuity plan ensuring seamless operations during crises (One Year JBP).• Created and executed a "Weekly" and "Seasonal" sales calendar.• Conducted price checks and changes in line with company policies.• Developed and maintained a sales forecast model for accurate budgeting and forecasting.• Utilized data analysis tools to identify market trends and opportunities.• Consistently achieved sales goals over a 4-year period.• Achieved 169% sales growth during a 5-month incentive campaign by applying strategic advertising and promotional plans. Show less • Developed targeted incentive campaigns to increase distributor sales nationwide.• Created a customer segmentation strategy to personalize field actions.• Collaborated with marketing and sales teams to improve content marketing and cross-promotional initiatives.• Controlled an annual budget of $5 million +• Developed effective sales and training materials for the merchandising team.• Launched and expanded Brazil's first Food Truck Tasting initiative to promote sales directly at retail locations, driving to +300% sales increase during actions.• Organized and managed events ranging from small sports gatherings to large-scale events. Show less

  • Key Account Manager

    Aug 2019 - Mar 2024

  • Senior Field Marketing Analyst

    Aug 2015 - Jul 2019
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  Prime Framers

  Feb 2025 - now

  Project Coordinator

  • Assist in developing and maintaining detailed project schedules, ensuring timely task completion and alignment with project goals.• Coordinate with subcontractors, suppliers, and team members to optimize resource allocation and project timelines.• Monitor daily construction progress, identify potential risks, and support the implementation of risk mitigation strategies.• Maintain accurate project documentation, including daily logs, reports, and compliance records for stakeholders.• Support quality control efforts by ensuring adherence to building codes, safety standards, and project specifications.• Foster effective communication between construction crews, supervisors, and project stakeholders to enhance collaboration and productivity. Show less

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  Maya’s Brazilian Cuisine

  Mar 2025 - now

  Founder & CMO