Geraldine Amondi

Experience

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  Kenya Broadcasting Corporation (KBC)

  Jul 2017 - Sept 2017

  ICT INTERN

  Installation of software and upgrades for various users in the organizationIT help-desk and user support.Network support, troubleshooting and installation.Web Development and database management using HTML and CSS.

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  International Leadership University

  May 2019 - Jul 2019

  ICT INTERN

  Network support, installation and troubleshooting i.e Network cabling.Website development using HTML and CSS.Software installation and upgraded.Preventive maintenance, computer repairs and upgrades.Helping with data entry for the ERP system for studentsAssisting with Programming of systems in conjunction with IT system administrator when requiredAssisting in the archiving process,and training workmates on the use of applications such as drop boxCataloguing process for the University’s Library System.Performing Social Media Marketing metrics for the school’s website. Show less

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  Photozuri

  Nov 2020 - Sept 2024

  Digital Marketer, Social Media Manager and Graphic Designer

  During my experience at Photozuri, I developed a solid understanding of the trends and the use of a range of social media platforms such as Facebook, Instagram and Tiktok for personal branding and generating customer engagement, which ultimately led to generating sales. I was responsible for the following roles:1. Graphic design by generating graphic material for Company Social media pages, by editing appealing Photos and videos for marketing purposes using Adobe Photoshop, Illustrator, Canva and Capcut.2. I created campaigns for Email marketing using tools such as Mail chimp and later Sendinblue. I leveraged email marketing to announce new product releases, offers and sending holiday wishes. 3. Using Social Media management Tools Such as Facebook Business Suite to schedule and regularly post content to maintain customer engagement.4. Checking for enquiries and responding to them in a timely manner, receiving customer feedback after they have received our services. This feedback helped in generating ideas to increase engagement and improve customer services. 5. Managing Pay Per Click campaigns on Instagram and Facebook to boost reach especially on content that have performed well organically.6. Through social media metrics and analytics, I was able to develop monthly digital marketing strategies including defining KPI’s for each social media channel. 7. Creative eye and problem solving skills by identifying market gaps, introducing new product ideas and implement them into existing platforms.8. Content curation and creation by doing extensive market research and keeping up with trends.Achievements: 1. Increased social media presence: Over the 3 years, I was able to grow followers by over 90% mainly on Instagram and Facebook. 2. Organic growth: through implementing creative story telling techniques and content ideas, I was able to create an organic audience and conversions. Show less