Alexander Tkachenko

Experience

• 

  Ingosstrakh

  Jun 2017 - Sept 2017

  Trainee
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  Nestlé

  May 2018 - Nov 2018

  Purina PetCare Trainee in eCommerce

  Provided regular support for the E-Commerce Purina department

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  Nestlé

  Jan 2019 - Apr 2021

  E-Commerce sales manager, responsible for B2B partnerships. Key KPIs: Sell-in & Margin.Providing day-to-day, monthly & annual negotiations with partners.Ongoing customer commercial planning: volumes, budgets, promotions, marketing.Management of: o 1,2 mln $ budgets. o The team of 1 junior sales specialist & 1 trainee. o 60% of total E-Commerce Purina PetCare businessBy the end of 2020: o Has brought 4 mln $ of incremental B2B sales (+2 mln $ operational margin). o Has unlocked E-Commerce partnership with AliBaba o Has got "Purina Employee of the year 2020" award. Show less

  • Purina PetCare eCommerce Key Account Manager

    Jul 2020 - Apr 2021

  • Purina PetCare Junior eCommerce Key Account Manager

    Jan 2019 - Jul 2020
• 

  PepsiCo

  Apr 2021 - Nov 2022

  ECommerce Omnichannel Activation Manager

  E-Commerce marketing manager, responsible for gaining sell-out & market share of PEP brands.Strategic marketing plans development, alignment & execution.Fully responsible for conducting on-going shopper marketing activations.Management of: o 2+ mln $ budgets o The team of 4 specialists & 3 digital agenciesFor the last 1,5 year: o Has done 100+ activations with ROMI>30%. o Has brought 5 mln $ of incremental B2C sales. o Has gained +2 p.p. of market share in E-Commerce for PepsiCo brands Show less

• 

  Evyap

  Nov 2022 - now

  eCommerce Sales & Marketing team lead, responsible for business growth in online & omni channels E-commerce Sales & Marketing manager responsible for the whole channel business development. In charge of the execution & growth of the multinational brands in personal care category in eCom: Arko Men, Duru and others

  • Group Key Account Manager eCommerce

    Apr 2024 - now

  • Senior Manager Ecommerce

    Nov 2022 - Apr 2024