Adeel Athar

Experience

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  Dewan Farooque Motors Limited

  Aug 2000 - Oct 2001

   Successfully launched three variants in the existing brands  Launched successful media campaign of Company brands competing against well-established Japanese ones, resulting in mega sales volume gain in one year Worked on the proposal of CBU project of Mitsubishi & BMW, both were materialized later Effective alignment of supply with demand pertaining to models and colour preferences by the customers Compete on value-added features by recommending changes in the existing models Pricing, production, sales volumes, trend & competitive analysis Customer feedback surveys Show less

  • Assistant Manager Marketing Planning, Marketing Division

    Oct 2000 - Oct 2001

  • Assistant Marketing Manager

    Aug 2000 - Oct 2001
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  Pakistan State Oil Company (PSO)

  Oct 2001 - now

  Procurement Professional having a leadership role in; Effectively handling International & local tendering both of multi-billion dollars for entire Fuel & Lubricants requirements of largest OMC of Pakistan though SAP ARIBA  All Engineering / Construction related projects tendering ranging from multi tanks storage development, pipelines infrastructure to retail outlets developments amounting to multi billion rupees while ensuring compliance to all the regulatory requirements and policies governed by Public Procurement Regulatory Rules of PPRA Also responsible for handling the disposal of retired assets and materials of the company in a safe and sound manner. Show less  Effectively handled Multi-billion USD imports of all finished petroleum products for PSO for three years. Managed Imports under G2G contracts for Gasoil (High Speed Diesel) from Kuwait Petroleum Corporation Effectively handled the supply chain planning process of PSO while monitoring demand-supply trends of the Industry. Successfully struck an optimal balance between imports and local refineries’ upliftment while closely monitoring demand/supply trends and geo-political situations in the country Efficiently handled cargoes scheduling while optimizing the integrity of Supply Chain despite challenges of Port congestion and berthing Ensured uninterrupted supplies from pipeline heads and managed effective days cover inventory at all strategic locations and various upcountry depots As a part of strategy, explored and pursued various G2G proposals in close liaison with Ministry of Energy – Petroleum Division to gain further competitive advantage Organized, led, liaised, and effectively coordinated among various stakeholders within as well as outside the company including MoE-PD, OCAC, OGRA, FOTCO, PNSC etc. on a variety of business concerns, ongoing matters, proposals, issues and solutions. Show less Rose to the position of DGM Market Intelligence while serving in various capacities of Corporate Planning, Market Intelligence, IFEM Management, and additional role of IFEM Convener for the industry.Area : IFEM Planning and Management – (2004 to 2015) Worked as an interface between PSO and Regulator (OGRA), instrumental in implementation of various regulatory requirements within PSO with respect to transportation, logistics and movement of products Represented PSO at OGRA, OCAC, Ministry of Petroleum & Natural Resources, and various other forums of Oil & Gas Industry to safeguard Company’s interests relating to business dynamics in a regulated regime Effectively handled entire IFEM preparation and product movement planning while ensuring to cover logistics expenses on entire product movement through road, rail & pipelines across the countryArea : Marketing Intelligence & Competitive Analysis (2006-2017)Acting as a bridge in between PSO’s Supply Chain Planning & Marketing, worked in very close coordination with Logistics, Supply, Operations and Marketing. Key deliverables were; Study market trends, analyze demand forecasts of POL products in the country, identify reasons and present to management Short, medium and long term demand projections of POL products for PSO as well as to assist OCAC in development of the same Competitive analysis & monitoring competitor’s activities. Maintain comprehensive competitive database Sales projection for assigning targets amongst various sales functions including Retail, Consumer and Agency Businesses Preparation of entire annual business plan, volume projections, objectives and strategies for all the business lines Feasibility analysis of various business proposals Sales analysis & Re-alignment of business plans based on market dynamics and trends Show less Additional Role - Convener IFEM sub-committee (2007 to 2017) Remained in a leadership position of Convener of IFEM Sub-committee at Oil Companies Advisory Council and OGRA for almost a decade. As a convener, worked in close harmony with the industry as well as the Regulator while dealing with the multi-faceted challenges and developing situations. Addressed numerous issues at OCAC and OGRA platforms, presented workable solutions on multidimensional challenges faced by industry. Developed various models for the industry for IFEM reporting and management from time to time, brining in optimization and process improvements, effective control, better management and improved efficiency for conduct of IFEM meetings. Advised numerous proposals to the Regulator for effective management, monitoring and control of IFEM related matters, majority of which were implemented. Assisted OCAC in numerous studies, proposals, and industry related matters as member of various task forces / committees. Have always participated actively and lead on issues of diversified nature concerning to the company as well as the industry. Show less  Business Analyst reporting to GM – Industrial Consumer Department, with a customer base of more than 2,000 Industrial Units, Power Plants, Defence, Pakistan Railways and various Industries, accounting to sales turnover of more than Rs. 100 Bn per anum then.Responsibilities included; Preparation of Complete Business Plan on entire Pakistan Basis, devise sales targets to the 7 divisions across country. Profitability Analysis of the department Sales Channel Tracking  Generate various Sales reports Power User for SAP implementation  Preparation of Annual Corporate Objectives, Relevant Strategies, Critical Success Factors and Key Performance Indicators of the Department Preparation of Revenue Budget Track Gross Margins, Discounts and Profits earned by the department on monthly basis Formulate & Propose strategies to accomplish sales objectives Show less

  • Deputy General Manager Procurement (EPCC Works & POL)

    Sept 2020 - now

  • Deputy General Manager, Supply – Imports

    Sept 2017 - now

  • IFEM Management & Market Intelligence (2004-2017)

    Aug 2004 - Sept 2017

  • IFEM Convener

    Aug 2007 - Aug 2017

  • Executive – Industrial Consumer Department

    Jul 2002 - Sept 2004

  • Sr. Officer Industrual Consumer Sales

    Oct 2001 - Jul 2002