Martina G.

Experience

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  Borex International

  Apr 2003 - Sept 2006

  Associate, marketing and sales junior manager

  Managed and organized daily work activities and tasks. Prepared commercial offers for autobuses, mini-buses, midi-buses (Temsa) on the Balkans. Managed customer relations and communications. Managed advertisement and trade fairs participation.

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  TEMSA Global San ve Tic A.S

  Aug 2006 - Sept 2007

  Operations management Intern

  Conducted an extensive research on production systems ­ Six sigma and Performance appraisal techniques implementation ­Balanced scorecard, which was reported and presented to the planning department managers. Conducted a practical training on time studies and job optimization.

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  G&A Consultant

  Oct 2009 - Dec 2010

  Junior Management Consultant

  Managed and finalized company evalutation projects and prepared selling memorandum,Participated in a project for a fashion brand ,,Federico Sangalli": Performed market research and segmentation, key customer identification, brand identity and positioning.Conducted periodical research on regional key economic and market data and development forecasts.Conducted research and aquisition of new customers and prepared commercial offers.Developed and wrote marketing communication strategy and materials for the company.Acted as a mediator in complex commercial relationships. Show less

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  Cugher Glass

  Apr 2011 - Aug 2015

  Sales Account, Marketing executive

  Acquire new clients, participate and lead negotiations, customer follow up and aftersales relationship. Prepare commercial offers. Planning, forecast and budget control. Develop sales strategy.New business development, Europe and US markets.Take part in new product developement. Prepare marketing and communication materials, coordinate the brand image through multichannel marketing. Participate in trade shows and exhibitions.

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  John Deere Financial

  Sept 2015 - Oct 2017

  Sales Marketing Representative

  Financial programs planning, creation and control.Front end system implementation, use and training. Marketing strategy development, planning and integration.Marketing material creation (advertising/ promotional). Close collaboration with Tactical Marketing for effective execution of the company tacticsCustomer experience ambassador for Italy. Dealership relationship, marketing support, field visits and training.Market and business performance reporting, analysis and statistics. ForecastingParticipation in R2 PROJECTS, Coordination and implementation of marketing plan and projects locally.Trade fairs and events participation. Show less

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  Renault-Nissan-Mitsubishi

  Dec 2018 - Feb 2023

  Product Manager Dacia Bulgaria

  Product strategy, market performance, competition monitoring and analysisDeployment of branding strategy, pricing, marketing materialsPlanning and managing new model launchesMaintain and monitor brand performance

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  KEOS Sofia

  Feb 2023 - now

  Product Manager Dacia & Renault LCV
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  Samsung Electronics

  Apr 2024 - now

  Product Manager VD

  • Builds product line-up and price strategy • Oversee and manage product 4Ps • Forecast, control and follow-up sales plans• Track purchases and stock rotation time• Market analysis and positioning of the product line up• Propose the communication strategy (Above and Below the Line);• Develop and support trainings, product presentations, Road shows;• Controls that the product display in stores • Plan and implement product launches • Implement and monitor promotional campaigns• Product marketing budget management Show less