
Adah Otieno
Brand Executive

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About me
Managing Director - Nubian Center Co-founder Project Daaylight
Education

Kenya Institute of Management
2007 - 2009Associate’s Degree Business Administration and Management, General BActivities and Societies: Accounts Club,Debate Team, Management Club Financial Accounting, Project Management,Strategic Management,Procurement and Supplies,Law,Statistics and Management Information Systems.

Egerton University
2017 - 2021Bachelor's degree Finance
Egerton University
2017 - 2020Bachelor of Commerce - BCom Finance
Open University of Mauritius and commonwealth of learning
2020 - 2020BusinessIntroduction to sustainable development in business.
Experience

Unilever
May 2012 - Apr 2013Brand Executive.Management of the personal care brand in the modern trade..Order generation of personal care products..Inventory management.. Supervision of Unilever personal care products promotion such as the Axe brand.. Placement of Point of buying sales materials in the modern trade.. Trade presentation to senior directors during trade visits. . Competitor activities analysis and reporting back to the marketing directors.. Market research. .Set up of excellent floor displays for major marketing campaigns In major modern trade accounts. Show less

Cadbury Kenya Ltd. Mondelez International
Dec 2013 - Jul 2015Sales Executive. Implementing KPIs. Inventory management. Order generation in the modern trade and achieving set targets .. Ensuring proper placement of POB materials in the modern trade.. Negotiations for temporary product display stands in the outlets during sales activations. . Supervisions of sales activations of Cadbury products.. Collection of feedback from customers and reporting back to the marketing managers.. Ensure perfect merchandising of products in store.. Market research and close analysis of competitor activities.. Analysis of trends in the market and consumer behavior and preparing reports for presentation to senior directors during trade visits. Show less

East African Breweries Ltd
Jul 2015 - Jan 2016Brand Executive. Implementing sales campaigns of the Johnny Walker Red label brand in all outlets.. Inventory management of Johnny Walker whisky in outlets and comparison with other competing brands..Market research of the general trends in the market and the competitor activities in the market.. Distribution of Johnny Walker Red label in the clubs and bars to ensure that waiters and waitresses wear them for brand visibility.. Collecting feedback from the club patrons and offering free Johnny Ginger cocktail samples to them at specific sales campaign dates.. Coordinating with Bar owners to ensure timely supply of orders .. Impacting product knowledge to the club and bar staff and club patrons. . Record of total sales per day and sending the report to the Marketing manager at COB. Show less

GeNNex Elite - Innovators in modern Technology
Jan 2016 - Feb 2019Operations Manager. Coordinating the construction of multiple projects simultaneously in addition to following up on shipments of solar products from abroad through to completion of an order.. Developing a master plan approach for all the operations and Sales together with the senior directors of the company.. Establishing relations with our distributors including assisint in quality control and marketing support.· Formulation and implementation of marketing strategies for the company· Running marketing campaigns for the company including design and production of marketing materials.· Attendance of business to business and networking conferences, closing in on new contacts and leads.· Social media management of the company's social media accounts.· Inventory management· Project management of installation projects. Also making spot checks and inspections to ensure British standards are met.· Reviewing budgets and managing costs,· Managing community development projects and managing STEM training to the youth in the communities.· Management of engineers and processing of their attendance and payrolls.· Customer relations· Representing the company brand and image with full integrity. Show less

Project Daaylight
Jul 2018 - nowCo-Founder
Mulika Africa Solar Ltd
Feb 2019 - Dec 2021Business Development Operations ManagerSales and Marketing management of the Pico lighting products , offgrid , hybrid and backup solar solutions.Development of new business working across Kenya and wider East african region valued $200 000 plus.Support tender bids for large regional projects working with CEO and partnersWorking collaboratively with the CEO to make Strategic decisionsDevelopment of sales strategy business plans to grow and expand the company market shareManagement of the onboarding process for new customers and distributors Follow up leads and generating quotations.Establishing business relationships with strategic partners across the regionAttending business conferences and exhibitions to promote the companyEnsure accurate records aree kept for forecasting sales, projects and auditing Management of installation projects in partnership with the project engineers, Troubleshooting with the team and problem solving.Lead with the Logistics planning, using project management toolsCoordination, planning and supervision of sales activations for Solar systems .Work with regional teams to ensure site surveys were done in a coordinated mannerProcessing of LPOs to suppliers of Solar PV systems, ( Solar Modules and accessories) Show less

WGES - W. Giertsen Energy Solutions
Dec 2021 - Jan 2023Key Account Manager- Distribution SystemsKey Account Manager in the Solar Energy Department , regional sales lead for Eastern Africa and Central Africa with Key specialisation in Distribution Systems. A marketing strategy lead for the Kenyan sales team which saw us closing multiple leads in residential and small commercial sector. Increased brand visibility and opened up more partnerships for the company. Increased the Stima Kit penetration into the African Market .

Nubian Center
Jan 2023 - nowManaging Director
Licenses & Certifications

Business Management and Administration
KENYA INSTITUTE OF MANAGEMENT-HEAD OFFICE
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