Colleen Smith

Experience

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  University of Delaware

  Jul 2009 - Jun 2014

  Corporate Sales Manager

  Corporate Sales ManagerMarriott Courtyard at the University of Delaware Newark, DE◾ Developed and maintained relationships with travel industry representatives and third party booking agents. ◾ Networked with external organizations and local media to generate new business.◾Booked special events and group rooms for government officials, corporate clients, and military members. ◾ Conducted creative marketing strategy prospecting new clients. ◾ Organized and implemented social media workshops, corporate contests and online giveaways to generate customer email lists.◾ Mentored and trained HRIM (Hotel, Restaurant, Institutional & Management) students at the University of Delaware.Key Accomplishments and Contributions:◾ Consistently met and exceeded Corporate/Consortia sales goal.◾ Productively increased room revenue by 16 % in 3 years. ◾Successfully implemented full installation of Delphi.net. Show less

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  Chartwell Hospitality

  Jun 2014 - Jul 2015

  Market Director of Sales

  ▪ Generated top line revenue to exceed budget expectations for three Destin properties - the ​ NEW ​ Hampton Inn & Suites Destin, ​ NEW ​ Fairfield Inn & Suites Destin and the Wingate by Wyndham​.▪ Sold to multiple markets such as Corporate, SMERF, Travel and Tourism Intermediaries, etc.▪ Achieved monthly top line revenue goals while increasing the STAR market share of the hotel.▪ Proactively sold the hotel through face to face appointments with customers, tele-prospecting, etc.▪ Participated in sales blitzes and utilized available business tools to prospect for new business.▪ Evaluated potential business opportunities for the hotel and presented findings as necessary to the GM, Corporate Director of Sales and Revenue Manager.▪ Gained contacts and business intelligence while showing community spirit through involvement in appropriate organizations.▪ Maintained awareness of the sales practices of the hotels' competitive sets and considered a "product expert" when selling against them.▪ Ensured sales team adhered to all sales administrative processes that are in place including preparation and submission of reports and internal communications while meeting deadlines.▪ Built strong relationships and loyalty with top producing clients while maintaining professional integrity. Show less

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  Holiday Inn Express

  Jul 2015 - Jan 2022

  Director of Sales

  ▪ Increased annual revenue by 1 million dollars by signing on major airline companies such as American Airlines, Southwest, Sky West, Mesa and Envoy.▪ Responsible for bringing in on average 35%- 40% of monthly hotel revenue.▪ Exceeds Corporate/Consortia sales goal annually.▪ Negotiates contract agreements with multiple markets such as Corporate, SMERF, Tour and Travel, intermediaries, etc.▪ Conducts creative marketing and advertising strategy through digital advertising campaigns, Social media technology and media recognition. ▪ Maintains and develops relationships with travel agents, corporate clients, and 3rd party booking channels. ▪ Prospects for corporate clients and groups through local contacts, organizations, associations & military connections. ▪ Promotes and organizes annual Sales Blitz for 3 hotels with contest giveaways. ▪ Strategizes with Corporate Revenue Manager on appropriate rates to ensure optimum market share and revenue. ▪ Continues to build strong relationships and loyalty with top producing clients while maintaining professional integrity.Key Accomplishments• Established new hotel as the rate leader in the local tourism and military market.• Positioned new hotel as a top choice on key booking channels such as Booking.com, Expedia, and Hotels.com.• Enhanced sustainability in the tourism and military markets and boosted group military sales by registering top brand hotels on SAM.gov to obtain GSA contracts.• Increased ecommerce on brand web site with the development of successful online content including Google ads, Facebook, video, and digital advertising.▪ Attends monthly meetings to show community spirit through involvement in appropriate organizations such as the Military Affairs Committee for the Niceville & Fort Walton Beach Chambers of Commerce. ▪Attends annual base galas invited by the commander, and volunteers with different organizations and associations as needed. Show less

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  Task Force Independent Consultant

  Apr 2022 - now

  Task Force Director of Sales Contractor
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  Pyramid Global Hospitality

  Jun 2022 - Jul 2022

  Task Force Director Of Sales Marketing

  Opened new Cambria Columbia hotel, set up marketing & advertising, organized happy hour events and negotiated group and corporate contracts.

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  Aimbridge Hospitality

  Jul 2022 - Sept 2022

  Task Force Director Of Sales Marketing

  Hampton Inn

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  Pyramid Global Hospitality

  Sept 2022 - Nov 2022

  Task Force Sales
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  HHM Hotels

  Nov 2022 - Apr 2023

  The Envoy Hotel, Marriott Autograph Collection Hampton Inn Boston Logan Airport Chelsea Courtyard by Marriott Boston Brookline

  • Task Force Director of Sales

    Mar 2023 - Apr 2023

  • Task Force Director of Sales

    Nov 2022 - Apr 2023

  • Task Force Sales Manager

    Nov 2022 - Jan 2023
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  Aimbridge Hospitality

  Jun 2023 - Sept 2023

  Task Force Director of Sales

  Element Santa Clara

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  Crescent Hotels & Resorts

  Oct 2023 - Jan 2024

  Mayfair House & Garden Hampton Inn & Suites Nashville Downtown

  • Task Force Group Sales Manager

    Dec 2023 - Jan 2024

  • Task Force Director of Sales

    Oct 2023 - Dec 2023
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  Aimbridge Hospitality

  Jan 2024 - Apr 2024

  Crowne Plaza Seattle Downtown Poco Diablo Resort

  • Assistant Director of Sales

    Mar 2024 - Apr 2024

  • Sales Manager

    Jan 2024 - Mar 2024
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  Poco Diablo Resort and Spa

  May 2024 - Jun 2024

  Sales Manager