Kate Game

Interim Associate Producer

617 followers

Washington DC-Baltimore Area

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Timeline
About me
Senior Manager, Social Strategy —TLC Network at Warner Bros. Discovery
Education
- The George Washington University
  2008 - 2012
  Bachelors of Arts Journalism and Mass Communication
  Activities and Societies: Events Planner for Student Theater Council, Publicity Director for Forbidden Planet Productions, Balance: The Ballet Group
- The George Washington University - School of Business
  2014 - 2016
  Professional Certificate in Event Management Meeting and Event Planning
Experience
- WUSA-TV
  Jan 2012 - Aug 2012
  Interim Associate Producer
  • Gannett's Talent Development Program• Trained as an Associate Producer for the Morning News• Writing original content for 5 A.M and 6 A.M Broadcasts
- Power to Decide
  Aug 2012 - Mar 2017
  • Lead content manager and editor for NC.org and StayTeen.org• Develop and manage content calendars for both websites• Lead content manager and creator for all social media• Overseeing the Campaign’s Youth Initiatives• Design with Adobe Creative Suite • Content manager for NC.org and StayTeen.org• Content manager for all social media channels• Overseeing the Campaign’s youth initiatives• Design with Adobe Creative Suite • Planning Campaign events. • Helping with the Campaign’s work with the media• Coordinating regular communications activities such as the weekly electronic newsletter.• Providing general administrative support. • Implementing content updates for NC.org and StayTeen.org• Planning Campaign events.• Representing the organization at conferences• Assisting in the Campaign’s youth initiatives• Design with Adobe Creative Suite, internal publication design • Helping with the Campaign’s work with the media• Coordinating regular communications activities such as the weekly electronic newsletter.• Providing general administrative support.
  - Digital Media Manager
    Jan 2016 - Mar 2017
  - Communications Manager
    Jun 2015 - Jan 2016
  - Communications Coordinator
    Aug 2012 - Jun 2015
- Warner Bros. Discovery
  Apr 2017 - now
  Led the launch of network Tik Tok presence with handles TLCTV and 90DayOfficial, both ranked as top engagements and views among streamer, cable, and reality competitor handles. Managed the launch of 90 Day Fiance handles across X, Instagram, and Tik Tok. 1st Place Winner for Overall Social Presence (“90 Day Fiancé and Beyond”), The Faxies’ 2021 Awards.Designing regular analytics reporting on campaign performance, content performance, and social engagement. Lead for multi-platform live social events, on-air social integrations, and original mid-form video content.Partnered with digital video team to create convergent short and mid-form content. Show less • Manage digital campaigns, content, and graphic strategy for TLC programs• Lead digital producer for the 90 Day Fiance franchise• Create reports to analyze content performance, campaign success, and overall social landscape• Coordinate digital content to meet goals for various departments including marketing, video production, ad sales, media relations, talent management, digital distribution, and consumer products• Produce multi-platform live events and on-air social integrations• Develop original content for TLC's TLCMe blog • Direct and optimize original video content for publication on TLC's website Show less
  - Senior Manager, Digital Media—TLC & TRVL Networks
    Jul 2021 - now
  - Manager, Digital Media—TLC Network
    Apr 2019 - Jul 2021
  - Digital Media Specialist—TLC Network
    Apr 2017 - Apr 2019
Licenses & Certifications
- Professional Graduate Certificate in Event Management
  The George Washington University
  Jan 2014
Honors & Awards
- Awarded to Kate Game
  2022 Faxies—Social Presence of the Year Cablefax Jun 2022 Maybe that T in TLC stands for TikTok? The brand practically owns the space, consistently ranking among the top five most engaging networks/streamers, often beating out Disney, Amazon and CBS in terms of content responses and engagements. For 2021, it ranked as the #3 network in terms of Digital Audience Rating with a score of 1.2 billion and #2 in terms of Total Engagements (110 million). Part of what makes TLC such a TikTok phenom is its “90 Day Fiancé” account, which has more than 2.1… Show more Maybe that T in TLC stands for TikTok? The brand practically owns the space, consistently ranking among the top five most engaging networks/streamers, often beating out Disney, Amazon and CBS in terms of content responses and engagements. For 2021, it ranked as the #3 network in terms of Digital Audience Rating with a score of 1.2 billion and #2 in terms of Total Engagements (110 million). Part of what makes TLC such a TikTok phenom is its “90 Day Fiancé” account, which has more than 2.1 million followers. The combined brand and 90 Day accounts totaled more than 7.8 million followers and 1.4 billion views last year. With stats like that, we can’t help but say, “I like the view!” TikTok TLC fans will get that reference to 90 Days’ viral TikTok meme. Show less
- Awarded to Kate Game
  2021 Faxies—Social Presence of the Year Cablefax Jun 2021 How do you generate billions of views across social media? TLC gave a master class with its promotion of “90 Day Fiance and Beyond.” It started by creating separate handles on Tik Tok, Instagram and Twitter, giving the brand a chance to be a bit more experimental in each space. One of the results was short-form series “Spice It Up with David and Annie,” which windowed across Facebook, TLC.com and YouTube. TikTok was a new sandbox for the crew, and they quickly built a following. The 90 Day… Show more How do you generate billions of views across social media? TLC gave a master class with its promotion of “90 Day Fiance and Beyond.” It started by creating separate handles on Tik Tok, Instagram and Twitter, giving the brand a chance to be a bit more experimental in each space. One of the results was short-form series “Spice It Up with David and Annie,” which windowed across Facebook, TLC.com and YouTube. TikTok was a new sandbox for the crew, and they quickly built a following. The 90 Day TikTok handle’s “I Like the View” video has more than 80 million views. Both the handle and this video landed on TikTok's "2020 Year In The Review: Brands That Inspired Us." The hashtag #90DayFiance currently has over 1.2 billion video views on the platform Show less
- Awarded to Kate Game
  Gannett Talent Development Program Class of 2012 Gannett Company, Inc. May 2012
Volunteer Experience
- Special Events Volunteer
  Issued by A. Dominick Events on Jan 2014
  Associated with Kate Game