Charisse Collette

Experience

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  GC Marketing Services

  May 2004 - Jan 2013

  Brand Associate

  • Highly skilled in educating and communicating priorities and initiatives at promotional events.• Hands on experience in driving sales through marketing initiatives using market intelligence products.• Performed as a Product Demonstrator and Spokesmodel for Fortune 500 companies, including General Motors, The Coca-Cola Company, and DIRECTV.• Engaged customers in activities and programs in order to achieve brand popularity.• Set up and tore down event sites where applicable.• Drove sales through presentations and training• Built relationships with external and internal forces to stimulate keen brand awareness.• Promoted within a year to team lead as onsite contact for every event worked, organizing astaffing team of 20+ team members. Show less

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  The Family Vending Company, Inc

  Sept 2009 - Mar 2015

  Director of Business Development + Marketing

  • Oversaw the Office Coffee, Facility Supplies, Office Supplies and eCommerce divisions of the company with a focus on generating profits through increased sales and distribution.• Directed sales and customer service for 500+ corporate and independent office locations in Miami-Dade, Broward, and Palm Beach County.• Accountable for overall submissions, negotiations, and presentations to local RFP's.• Built in-house marketing material and functioned as point person in all creative projects.• Supervised staff conducting biweekly meetings with projected monthly sales goals.• Provided ongoing training and development to improve customer service strategies.• Responsible for the concept and graphic design, inventory, data entry and current upkeep of the eCommerce website.• Designed and managed social media content, blog and community participation. Show less

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  THYNKgroup

  Mar 2015 - Apr 2022

  Co-Owner + Executive Creative Director

  • Strategic growth-oriented leader of this full-service creative agency.• Organizational concentration targeting diverse start-ups and businesses nationwide.• Client acquisition as a main responsibility.• Expertise centered around digital media strategies, brand growth, forward-edge marketing, as well as website design.• Partnered with other designers/developers, advertisers, content generators, marketers and entrepreneurs.• Conducted day-to-day operations, including ongoing client meetings, accounting, billing and vendor relations.• Provided dynamic visioning, problem-solving, business plans, revenue projections, growth concepts, and marketing plans. Show less

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  Collette Collabs

  Apr 2022 - now

  Founder + CEO

  • Develop unique and memorable brand identities for clients that align with their values, target audience, and industry trends.• Design logos that effectively communicate clients' brand messages and can be applied consistently across all marketing materials and touchpoints.• Create brand style guides that outline the visual and messaging elements of clients' brand identities, ensuring consistency and cohesiveness across all communications.• Develop brand messaging and positioning that resonates with clients' target audiences and sets them apart from competitors.• Collaborate with clients to establish brand voice and tone that reflects their values and personality.• Apply design thinking and creative problem-solving skills to develop branding solutions that meet clients' unique challenges and goals.• Conduct in-depth consultations with clients to identify their branding and web design needs, goals, and preferences.• Create mockups to demonstrate design concepts and obtain client feedback.• Implement user-centered web design principles and best practices to enhance the user experience (UX) and user interface (UI) of websites and digital products.• Manage project timelines, budgets, and resources to ensure timely and successful completion of projects.• Provide ongoing maintenance and support services to clients, including website updates, bug fixes, and technical troubleshooting. Show less