Muhammad Umer

Experience

• 

  Unilever

  Apr 2008 - Mar 2010

  SHE Coordinator (Safety Health & Environment)

  • Assist SHE Manager in implementing the OH&S Standards at site.• Arrange meetings regarding Safety, Occupational Health and Environment.• To keep track of Incident Investigations and their Corrective and Preventive Actions Implementation (IRIS)• Ensure Implementation of Site Safety and Environment Action Plan.• Provide daily status report to management on SHE related Matters.• Safety Induction for new workers at site.• Conduct Monday Value Sessions regarding Safety Values and Business.• Organize Safety Motivational Drives to motivate Workers and Management to work safely.• Conduct monthly trainings to Contractors & Employees in miscellaneous safety related subjects.• Participation in Internal & External Audits of the Factory Show less

• 

  ZONG CM Pak

  Apr 2010 - Mar 2011

  Sales Analyst/Trade Marketing Executive

  • Managing sales operation affairs of franchises of entire Multan Region• Provide all the sales facts and figure through analysis• Daily Sales & Stock Report analysis• Daily reporting of Primary vs Secondary and Loading• Coordinate with S & D Managers and ASMs for timely Issuance of Stocks• Targets Achievements follow up from Whole Region• Timely disbursement of sales commission to all Channels of the Region• Daily Based Coordination Regarding Targets with all the ASMs and BDOs• Distribution of POS Material among all the Franchisees of the Region Show less

• 

  Unilever

  Mar 2012 - now

  •Formulating plans and strategies for Volume delivery and sustainable growth in assigned area•Focusing on Existing accounts growth and develop new accounts to increase sales•Leads the ESP/IQ agenda for the business sustainability•Working Closely with GSM on forecasting of regional Business Plan•Re-Strategies on Quarterly basis to capture right potential at right time•Drive Distributor GEO Score card by delivering KPI’s on Monthly basis to ensure Compliance•Ensure implementation of all new Initiatives and category specific plans in area•Developing Cost effective distribution models for better services to market coverage •Ensuring of perfect City Model and all visibility initiatives in area•Ensure customer’s Profitability (ROI)•Gauging underperformance through in-depth channel analysis & driving regions through channel tracker•Handling, Training, and development of 2 Territory Managers & 4 Territory Sales Officers & 2 DMR’s•Ensures customer operations and processes are safe and guided by Unilever safety policies and principles Show less Responsibilities:• Business Planning and designing strategies for the year to achieve value targets with KPI’s.• Designing and managing penetration strategy in Market• Expansion and Redeployment in market• Driving Main Core of the core SKU’s• Landing DAVE Model across channel• Heading distribution operations, Inventory control & Logistics Planning• Monitor Monthly and Quarterly Target of all sections• Coverage planning with respect to Route potential• Manage Territory Sales Team, Recruitment, optimum human resource utilization• Ensure safe working environment for team• Training, Development and Management of sales crew• Planning and Execution of Mega Events like Eid• POC Thinking Show less • Handling of Mobile Channel Accounts – Preparation of Business Plans and ROI• New SKU launches availability as per company policies on all SPD’s and Trikes• Route Riding with MSM and SPD dealers in market to capture better sales• Route Maps provided to every SPD & Hot Spots/Schools mentioned where trikes placed to get the sales• Redeployed and increased assets in territory to improve business and reduce GAP’s. • Coordination with Cold Chain Department for effective business operations.• Claims handling of SPD and Concessionaire• Maintaining Event Calendar and Captured events with trikes and Stalls Show less Responsibilities:• Responsible for the creation, execution and monitoring of the visibility strategy in Region• Managing 6 distributors merchandise sales force - striving to eliminate zero-visibility outlets/responsible to drive and implement effective training and sales incentive program to enhance team skills, catapult speed-to-market.• Led the roll out of ‘Project RUSH’ which was able to enhance Wall’s trade visibility in a record six months period.• Perfect Store Session on all distributors with sales team. BUSH Fire Exercise in market and create Perfect stores• Perfect Store 4P Compliance is a key deliverable for this role, Visibility Manager liaises with the field to ensure connectivity with the market.• Ensure visibility mediums on all perfect stores in Region to get 5P compliance in Perfect Store Audit• Removal of visibility mediums from passive POPs and installed them on active POPs De-Branding on all hot Spots which shows Bias for action. Show less

  • Area Sales Manager Lahore

    Mar 2021 - now

  • Sr. Territory Manager CD

    Nov 2015 - Mar 2021

  • Project Aspire(Head Office)

    Nov 2018 - Jan 2019

  • Territory Manager Channel(Fsd & Mux)

    Apr 2013 - Nov 2015

  • Visibility Manager

    Mar 2012 - Apr 2013