Elissa Schroeder

Experience

• 

  Alto Vineyards, Ltd.

  Aug 2003 - Mar 2011

  Manager Operations

  Accountable for product development, sales and overall customer relations; Built strategic alliances with distributors; Prepared monthly payroll and financial reports for monthly review by Board of Directors; Created new revenue streams by implementing e-commerce strategies• Grew the company's wholesale markets by 15%• May 2005- Underwent an apprenticeship at Winburndale Winery inBathurst, NSW Australia

• 

  Illinois Grape Growers & Vintners Association

  Jan 2008 - Mar 2011

  Director

  Elected to represent the Southern Illinois region on the Board of Directors.IGGVA is a non-profit organization dedicated to developing the viticulture andenology interests of Illinois through information exchange and cooperation amonggrape producers and vintners.

• 

  Crown Valley Winery

  Mar 2011 - Nov 2011

  Marketing Director

  Managed 6 different businesses within Crown Country relating to marketing and information technology; Oversaw daily marketing projects and advertising campaigns which included direct and social media marketing; Played an integral role in enhancing sales by safeguarding relationships with distributors

• 

  Venegoni Distributing Inc

  Jan 2012 - May 2013

  Wine/ Spirits/ Craft Beer Manager

  Venegoni Distributing Carbondale, Illinois Wine, Spirits and Craft Beer ManagerSold products by building rapport with clients in order to procure product placement; Facilitated gross-profit plans by implementing marketing strategies and analyzing trends in order to produce positive sales results; Created sales objectives by forecasting and developing annual sales for distributorship, in addition to maintaining sales volume, product mix and product selling price• Cicerone CBSo First level certification by the Cicerone Certification Program Show less

• 

  Breakthru Beverage Group

  May 2013 - now

  Field Sales Manager

  Direct and motivate a sales team of six professionals to deliver maximum impact in the market; Provide on-going training and development of Sales Consultants through in-field work withs, market surveys and sales team meetings; Clearly communicate roles, responsibilities, expectations and deliverables; Ensure all tools are in place to support attainment of goals and objectives; Provide assessments of plan results by channel, key account and individual customer; Create strategic road maps for sales team by generating analytic reporting; Assign goals by individual and assess progress by territory/account for distribution, volume, profit and sell-through execution• Responsible for maintaining and growing an 11 million dollar territory to include Off-Premise General Market, Corporate Chains and On-Premise accounts throughout metro-east St. Louis, south-central Illinois, south- eastern Illinois and southern Illinois• Certified Spirit Specialist Training (in progress) Show less