Jessie Chen

Experience

• 

  Digi Telecommunications

  Apr 2013 - Mar 2022

  Led a squad in planning and executing targeted campaigns for the prepaid base. Designed and delivered end-to-end personalized campaigns to drive revenue and active usage amongst the prepaid base. Oversaw and ensured timely execution of day-to-day squad activities within each sprint, effectively leveraging the strengths and expertise of different team members. Designed and delivered end-to-end personalized campaigns tailored to different customer micro segmentations within the Prepaid base.Scrum master for the squad and led all agile ceremonies, coached squad members, and identified conflicting priorities and bottlenecks to ensure timely resolution to avoid impacting squad performance. Introduced service design improvements across end-to-end customer journeys within various inbound and outbound touchpoints for marketing campaigns targeted at prepaid customers.Leveraged data insights to continuously adapt and personalize user journeys to optimize campaign results. Worked with Frontend Developers on designing web landing pages. Managed Consumer Postpaid product launches from planning, designing, development to commercialisation. Key portfolio: o Digi Postpaid – Digi’s bestselling plans offering borderless connectivity for home and abroad o Digi Postpaid Family – The first plan in the market offering free family lines

  • Virtual Team Lead, Prepaid Base Management

    Nov 2020 - Mar 2022

  • Campaign Architect & Scrum Master, Prepaid

    Feb 2020 - Oct 2020

  • Solution Analyst, Prepaid

    Oct 2018 - Feb 2020

  • Product Marketing Specialist, Consumer Postpaid

    Apr 2013 - Sept 2018