Laura Agesa MPRSK

Experience

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  JKUAT ENVIRONMENTAL MANAGEMENT ASSOCIATION

  Sept 2019 - Jun 2021

  Publicity Secretary

  •Managed communication among executives, members and the public. •Managed all the social media pages.•Formulated and implemented social media strategies to increase awareness of the association. •Conducted social media activities including coordinating live streams. •Content creation (stories, images, info-graphics, reels, , videos, posts, tweets, quizzes) for the Club’s social media sites. Planned and managed the Club’s events. •Tracked, analyzed online metrics and came up with insights that informed the club's online strategies in creating awareness. •Reviewed and prioritized mail, composing and typing correspondences and pleasantly welcomed visitors and those interested in joining the Club. •Organized and conducted awareness campaigns that helped in building the Club’s name not only in school but in other clubs around the country. Show less

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  Rive Marketing Consulting

  Nov 2020 - now

  Digital Marketing Consultant

  My roles entail:- Designing content plans and informed digital strategies.- Coming up with engaging short videos for YouTube shorts, Instagram and Facebook reels and TikTok.- Content ideation.- Creating Compelling and social media content.- Trend hunting and trend reporting - Social media management ( Facebook, Instagram, Twitter, LinkedIn and TikTok).- Keyword research.- Search Engine Optimization.- Online Customer support.-Video marketing.- Video Production and editing.- UGC content creation.- Coming up with Voice Overs.- Coming up with infographics.- Search Engine Marketing. Show less

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  NACADA

  Jan 2022 - Apr 2022

  Corporate Communications attachee

  •Daily media content analysis. •Came up with weekly report on media monitoring. •I wrote articles for the quarterly newspaper and website. •I worked together with my colleagues in making the Communications policy and strategy. •Content ideation and curation. •Social media and website management. •I took photographs during events for documentation and social media posts. •I came up with infographics for the website. •Data entry of questionnaires and emails for NACADA's email chip Show less

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  SalesLife POS.

  May 2023 - Jan 2024

  Sales and Digital Marketing Assistant

  My roles entail:-Planning and execution of digital marketing campaigns across various channels.-Conducting keyword research and optimization for website and social media content.-Search engine optimization (SEO), including link building, content optimization, and website audits.-Creation of marketing automation workflows and email marketing campaigns.-Monitoring and reporting on website traffic, social media engagement, and other digital marketing metrics using tools like Google Analytics and social media analytics platforms.-Conducting market research and analyzing marketing surveys.-Preparing promotional presentations and organizing promotional events.-Creating and posting online content for the company’s social media page and website.-Support in writing marketing literature for company brochures, website and marketing materials.-Building strong relationships with customers.My Achievements entail:-Created and launched the website.-Started a TikTOK page and gained 1500 + followers with over 160,000 views and impressions.-Achieved 175% followers increase on Instagram with over 1000 impressions-Gained 1000 + followers on LinkedIn with over 3000 impressions-Gained 77,0000+ views on Facebook with an increase of 10% on the numbers of followers-Ranked at number on google for : " End-to-End ERP & Point Of Sale system in Kenya" with over 7 landing pages ranking as well, resulting in increased organic traffic and improved online visibility.-Achieved 527% followers increase on Twitter (X) with over 3000 impressions.-Successful planned and implemented a video marketing strategy that resulted to increased online visibility and lead generation. Show less

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  Cleanfax Laundry and Dry Cleaners

  Mar 2024 - Jan 2025

  Digital Marketing Manager

  My Roles entailed:Develop and implement a comprehensive social media strategy to increase brand awareness, drive traffic, and engage followers across various platforms. • Create and curate high-quality. engaging content for social media posts, including graphics, videos, and written copy. • Manage and monitor the Company's social media accounts, including Facebook, Instagram, TikTok, YouTube, and other relevant platforms. • Engage with followers, respond to comments and messages, and foster a sense of community on social media. • Analyze social media performance metrics, track KPIs, and generate reports to measure the effectiveness of social media campaigns. • Collaborate with the Marketing team to develop and execute social media campaigns that support marketing initiatives and drive lead generations. • Stay - up - to - date with social media trends, best practices, and platform updates to ensure the Company's social media strategy remains innovative and effective. • Monitor social media conversations, trends, and competitor activities to identify opportunities for engagement and growth. • Work with external partners, agencies, or influencers to amplify social media reach and engagement. • Handle social media crises or negative feedback professionally and promptly, escalating issues as needed. Show less

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  Centropen Stationers

  Aug 2024 - Jan 2025

  Digital Marketing Manager

  My roles entailed:Develop and implement a comprehensive social media strategy to increase brand awareness, drive traffic, and engage followers across various platforms. • Create and curate high-quality. engaging content for social media posts, including graphics, videos, and written copy. • Manage and monitor the Company's social media accounts, including Facebook, Instagram, TikTok, YouTube, and other relevant platforms. • Engage with followers, respond to comments and messages, and foster a sense of community on social media. • Analyze social media performance metrics, track KPIs, and generate reports to measure the effectiveness of social media campaigns. • Collaborate with the Marketing team to develop and execute social media campaigns that support marketing initiatives and drive lead generations. • Stay - up - to - date with social media trends, best practices, and platform updates to ensure the Company's social media strategy remains innovative and effective. • Monitor social media conversations, trends, and competitor activities to identify opportunities for engagement and growth. • Work with external partners, agencies, or influencers to amplify social media reach and engagement. • Handle social media crises or negative feedback professionally and promptly, escalating issues as needed. Show less