Laureen Donadieu

Experience

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  Isobar

  Jun 2011 - Dec 2011

  Digital planner

  ING / Rabobank / Triodos / Santa maria ...- Create strategies: how to achieve predetermined brand objectives. Identify KPIs,benchmarks and reporting structures for initiatives and campaigns forongoing data analysis, insights and refinements- Plan: brings consumer into the process of developing meaningful brandexperiences- Manage: developing and maintaining strong clients account relationships- Determine how to reach Early adopters who will amplify brand message

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  Shake

  Dec 2011 - Aug 2012

  Account Manager

  Buy Way / BKCP (Beobank)- Co-create category knowledge, brand objectives/strategies and consumer/personainsights, attitude and behaviors- Gather insights on consumer behavior as it related to digital media/deviceconsumption and usage (ATU)- Establish current mindset and desired behavioral change for consumer personas- Identify KPIs, benchmarks and reporting structures for initiatives and campaigns forongoing data analysis, insights and refinements

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  LBi

  Jan 2013 - May 2013

  Project Manager

  ProximusManage the development and implementation of an online loyalty platform Plan, organize and budgetize projects Understand technical issues and choose the right technologiesCoordinate & motivate team of developers & webdesignersDevelop marketing toolsAnalyze & report results: Google analytics, tracking results management

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  .

  May 2013 - now

  Communication Consultant

  Brand strategy & communicationMedia & Digital strategies Business consultancyTrain & Mentor marketing & communication teamsCreate visual supports for online promotional actions (Photos & Videos)Manage communities (websites, blogs, Fb, Twitter, e-mailing...)Provide Content

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  Go360

  May 2013 - Jun 2015

  Studio Director

  Team Management: coordinate and motivate dedicated teamsDevelop and sustain strong clients relationships

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  Next Steps

  Jun 2015 - May 2016

  Marketing & Project Advisor

  Analyse projects and companies viabilitySparring partner of CEOs for the development of their project(s)Business development Coordinate & Manage client’s projectsCopywriting for subventions, business angels search, …

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  Audaxis

  May 2016 - May 2017

  Marketing Director

  Corporate auditCreate & implement global digital strategiesDevelop corporate identitySuppliers coordinationCoordinate the website reshapeManage all digital marketing channels (website, blogs, emails and social media) to ensure brand consistencyMeasure ROI and KPIs and prepare budgetDevelop specific campaigns to create and maintain high levels of customer interactionManage and improve online content, considering SEO and Google AnalyticsLiaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategiesDevelop the SEO/SEM strategy and implement itMonitor with Google AnalyticsOversee the social media accountsMonitor competition and provide ideas to stand outStay up-to-date with digital technology developments Show less

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  Serviceplan Group

  Jan 2017 - Feb 2019

  Senior Digital Account Manager

  Serve as the single point of contact for all customer account management matters for the clients in my portfolio. Oversee, control and manage the proper execution of media plans by monitoring buys/schedules.Gather and analyze appropriate research to provide sound and strategic consumer insight driven media recommendationsEnsure the timely and successful delivery of digital media solutions according to customer needs and objectives.Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders.Develop, implement and measure effective strategy and tactics for online marketing communications in line with the clients strategic marketing plan and for the purposes of driving brand awareness • Design digital media campaigns aligned with business goals• Liaise with Marketing, Sales and Product development clients’ teams to ensure brand consistency• Develop and administer the digital project portfolio• Coordinate the actions of external ressources• Be the intermediary during delivery. This often means enlisting involvement from executives, re-establishing priorities, acting as a coach, or serving as tiebreaker during the rollout of digital capabilities• Create content calendars and timelines to ensure that online marketing activities effectively support and enhance traditional marketing and communication activities in a timely manner• Coordinate content with commitment to maximising SEO and SEM opportunities.• Implement digital audits, analyzes results, delivers initial findings and recommends strategies.• Understand Facebook Insights, Google Analytics and other analytics platforms. • Audit online campaigns, identifies key findings and recommends approaches.• Anticipate client and team needs and offers to help before being asked. Show less

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  Anais Digital sa/nv

  Feb 2019 - Nov 2019

  Digital Consultant

  Bruxelles Environnement / Sodexo / Akka ...Digital Consultant:- Understand the structure and needs of the client through active listening- Adopt the most pragmatic position to help the client grow and achieve his objectivesDelivery Manager:- Take overall responsibility for projects by guaranteeing the delivered value, meeting deadlines and sound management of resources- Identify and respond to the needs of team members and participate in an enabling environment- Organize and optimize the general allocation of human resources- Optimize the profitability of internal and external resourcesAccount Manager:- Think different: open new development paths, new possibilities- Imagine and propose packaged offers that meet the specific needs of the clients / prospects profile- Be highly responsive to customer needs, anticipate them and adopt a "no waste" approach- Act proactively to provide the best service to our customersProject Management:- Ensure the smooth running of projects: deadlines, quality, budget- Ensure team cohesion and good working conditions. Be attuned to needs and respond to them in the best possible way Show less

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  SQUARE - BRUSSELS CONVENTION CENTRE

  Nov 2019 - Apr 2022

  Head of Marketing & Communication

  Develop & execute an insight-driven marketing and communications strategyEnhance the reputation of Square Brussels Convention Centre as a Premium Convention destinationPlan & oversee the design and production of all marketing, public relations and advertising productsLead & implement Digital transformation...

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  Ciao Burnout

  Sept 2020 - Sept 2022

  Chief Strategy Officer (CSO)

  The Reference platform on Burnout Conceptualisation / Strategy / Creation Digitalisation of trainings and Programs International events strategy, planning and organisation ...

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  IHECS

  Apr 2022 - now

  Master en 1an en horaire décalé pour professionnels en réorientation. Lecturer in:Art du Pitch - art of the pitchNégociation - NegotiationCulture et compétences publicitaires - Advertising culture and skillsData AnalyticsMentoring et Coaching

  • Coordinatrice Master60 PUB

    Feb 2024 - now

  • Responsable Pedagogique Master PUB

    Apr 2022 - now