Arjuni Nag

Experience

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  What's The Hype?

  Sept 2017 - Jul 2018

  Co-Founder

  Blog Co-owner | Marketing Manager | Digital Marketer | Content Strategist

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  Intern Theory

  Sept 2017 - Nov 2017

  Campus Ambassador

  Public Relations Offer | Campus Brand Ambassador

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  Starbucks

  Jan 2018 - Mar 2018

  Campus Ambassador

  Student Influencer | Campus Brand Ambassador

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  Dabur India Limited

  Jun 2018 - Jul 2018

  Sales Trainee

  Sales Trainee | Corporate Understanding and Concept Marketing at Dabur India Ltd.

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  Brandatory

  Aug 2019 - now

  Founder and Chief Marketing Officer

  Responsibilities:Business Growth & Operations: As Founder and Chief Marketing Officer, I oversee operations, drive business growth, and lead expansion into new service lines and marketing initiatives.Client Acquisition & Satisfaction: Focus on client onboarding and retention by delivering impactful digital marketing and branding solutions tailored to diverse industries.Project & Account Management: Manage key accounts, ensuring successful project execution and high client satisfaction.Team Building & Leadership: Build and mentor strong teams, fostering a culture of innovation, collaboration, and high performance.Financial Management: Oversee budgeting, financial planning, and resource allocation to optimize profitability and support sustainable growth.Achievements:Global Reach: Successfully delivered over 200 projects across 18+ countries, establishing Brandatory as a trusted partner for brands worldwide.Media Recognition: Featured in leading media outlets such as ANI, Business Standard, Entrepreneur.com, and YourStory, highlighting our impact in the digital marketing space.High-Profile Clients: Worked with industry leaders like Oswal Group, Brunch Italino, Jain Futuristic Academy, DryFi Laundry, Label Deepshika Agarwal, Lyceum Pharmaceuticals, Insulin Express, and Sakshi Handloom.Successful Projects with Renowned Brands: Executed impactful campaigns for Fortis Healthcare, Bawarchi Restaurant, and a collaboration between Wow Momo and Twitch, driving brand visibility and engagement.Diverse Portfolio: Expanded into new categories and services, providing integrated marketing solutions that encompass branding, digital strategy, social media management, content creation, and advertising. Show less

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  WhiteHat Jr

  Nov 2020 - Jun 2021

  Sales And Marketing Specialist

  • Providing required solution to parents and advising suitable program for their child • Responsible for revenue building for the company• Maintaining client interaction, relationships with parents and assisting them with queries • An integral part of the pilot team of Create With Math - Scaling

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  Kreative Machinez, Great Experience- Big Success

  Jul 2021 - Jun 2024

  Brand & Marketing Lead

  Responsibilities:Starting as a Digital Marketing and Sales Executive and advancing to Brand & Marketing Lead, I collaborated with the CEO and managed client growth and strategy. Responsibilities:Client Acquisition & Proposal Creation: Identified leads, developed proposals, and secured long-term clients.Brand Strategy & Client Engagement: Designed digital strategies, pitched clients, and oversaw successful onboarding.Project Management & Retention: Supervised projects, developed retention plans, and ensured client satisfaction.Team Leadership & SOP Development: Led the marketing team, established SOPs, and optimized operational efficiency.Digital Marketing Execution: Built tailored digital strategies focused on client growth and results.Retention & Growth: Developed plans to enhance client relationships and drive service expansion.Achievements:Closed 120+ Clients: Signed over 120 clients in 2.5 years, driving consistent growth.International Exposure: Served clients in 18+ countries, adapting to diverse market needs.Notable Client Portfolio: Worked with brands like Career Launcher, Lux Onn, Sikkim Manipal University, Maithan Steel, Goodwyn Tea, Neotia Mediplus, SIP Abacus, Swissyum, Aakash Institute, and South City International School.Shark Tank Successes: Got the opportunity to work with JewelBox and Turms Intelligent Apparel from Shark Tank, driving brand growth.My 3 years at Kreative Machinez honed my expertise in digital marketing, brand strategy, and client management, evolving from entry-level to lead, with a focus on building client success and team performance. Show less

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  Kolkata Thunderbolts

  Jun 2022 - Jun 2024

  Marketing & Social Media Lead

  Responsibilities:Season Strategy & Campaign Development [Season 2 & 3]: Created seasonal themes and quarterly marketing plans, driving fan engagement and franchise visibility through impactful campaigns.Team Leadership & Culture: Led a 10-12 member team, managed hiring, and built a positive work culture, ensuring efficient marketing execution.Brand Presence Management: Maintained consistent brand presence across all platforms, overseeing branding & marketing, content creation and social media strategies.Social Media & Content Strategy: Led social media campaigns, achieving significant engagement and organic growth, with 1,000+ daily Instagram followers for 12 days in peak periods.Campaign Execution & Fan Engagement: Launched successful campaigns like “Ebar Abar Jitbe Bangla, Inside KTB, Official Anthem, Around The Court, KTB TV, etc.” resonating deeply with fans in Season 2 and 3 of Prime Volleyball League.Mascot Introduction & City Activations: Developed the official mascot 'Toofan', leading fan activations to strengthen community connections.Sports IP Development: Contributed to creating sports properties like Thunderbolts Cup, Thunderbolts Grassroots Initiative (activated across 16 districts), and Thunderbolts Derby, engaging the local sports community.Collaboration with League Marketing Team: Worked closely with the league marketing team, aligning franchise strategies with league-wide objectives.Achievements:Successful Campaign Execution: “Ebar Abar Jitbe Bangla” gained recognition and strong fan engagement in Season 2.Rapid Social Media Growth: Achieved 1,000+ organic Instagram followers daily for 12 consecutive days in February 2023.Mascot Launch & Fan Engagement: Launched 'Toofan,' boosting fan interaction with unique city-wide activations.Built Iconic Sports IPs: Developed significant sports IPs like Thunderbolts Cup and Derby, deepening the team’s community impact. Show less

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  Matchday Sports & Entertainment

  May 2024 - now

  Co-Founder and Head of Business & Marketing

  Responsibilities:Leading Business Operations: Overseeing the business and marketing functions, from client onboarding and pitching new business to executing strategic sports marketing initiatives.Client Acquisition & Account Management: Onboarding and managing key accounts, delivering customised solutions while engaging senior stakeholders to drive growth.Project Management: Spearheading projects for major clients, ensuring the successful execution of marketing campaigns, sponsorships, and sports event activations.Financial Oversight: Managing company finances, budgeting, and forecasting to maintain profitability and support sustainable growth.Business Growth & Expansion: Driving business growth by exploring integrated services and new avenues, such as sports sponsorships, merchandising, and athlete management, to diversify the company’s portfolio and market presence.Team Leadership & Culture Building: Shaping the company culture, mentoring the team, setting performance standards, and fostering a collaborative environment.Achievements:Secured High-Profile Clients Across Sports Leagues: In less than 6 months, acquired and served major clients in Indian Super League, Hockey India League, Prime Volleyball League, Tennis Premier League, and Uttar Pradesh Kabaddi League.Led Digital Media for Prestigious Events: Appointed as Head of Digital Media for the prestigious Durand Cup, driving digital strategies to enhance visibility and fan engagement.Olympic campaign supporting Indian Hockey Team: Launched the #BankeDikhaAlpha campaign for our client Alfa Hockey, which garnered massive appreciation and achieved over 1M+ organic platform views.Comprehensive Sports Marketing Solutions: Delivered end-to-end strategies for leagues, teams, and events, covering sponsorship activation, digital campaigns, grassroots development, and fan engagement. Show less

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  The Durand Cup

  Jun 2024 - Sept 2024

  Head of Digital Media

  Responsibilities:Digital Presence Management: Led the digital strategy for the Durand Cup, overseeing all aspects of its online presence, including social media, digital branding, and the official website.Legacy Revival: Focused on revitalizing the legacy of this historic tournament, culminating in a prestigious trophy inauguration by the President of India at Rashtrapati Bhavan, a first in 44 years.Website Content & Real-Time Updates: Directed a team to manage real-time match updates, event highlights, and live coverage on the website, ensuring fans had up-to-the-minute access to all tournament happenings.Innovative Content Creation: Introduced dynamic content formats and engaging graphics to elevate the Durand Cup’s previously static social media presence, driving higher engagement and attracting new followers.Team Leadership: Led a dedicated social media and website team of 10-12 members, guiding them in executing our digital strategy to strengthen the tournament’s digital footprint.Achievements:Massive Organic Reach: Achieved over 10 million organic reach across digital channels within just 45 days, significantly boosting the tournament’s visibility.Rapid Follower Growth: Gained more than 40,000 new Instagram followers in approximately 1.5 months, revitalizing the tournament's fan base and online engagement.Successful Campaigns: Implemented popular campaigns like “Dorshok er Durand” and “Yeh Apna Legacy,” garnering millions of views across social media platforms and resonating deeply with fans.Successful Team Coordination: Effectively led a team to bring the Durand Cup’s digital presence to life, transforming the tournament into a dynamic, engaging online experience for fans. Show less