_Zheng.webp)
Timeline
About me
Associate Manager of Analytics | Education Consultant | Penn '22 | U of T Rotman '19
Education

University of pennsylvania
2020 - 2022Master of science - ms public policy and data analyticsActivities and Societies: VP of Social & Student Engagement, Penn Graduate Consulting Club (PGCC); Pro-bono Consulting Project Analyst, Penn Graduate Consulting Club (PGCC)

University of toronto
2015 - 2019Bachelor of commerce - bcom management specialist with marketing concentration, minor in economicsActivities and Societies: Ambassador, Rotman Commerce Sales Group (RCSG); Project Manager, The Varsity Newspaper at University of Toronto; Band Member Keyboardist; Alpha Gamma Delta; U of T Mandarin Debate Association
Experience

Mbb law
May 2017 - Aug 2017Summer intern
Art021 shanghai contemporary art fair
Jun 2018 - Jul 2018Marketing intern
Easypath(易路教育)
Jan 2019 - Oct 2019Toefl / esl tutorTaught TOEFL writing section

J.crew
Sept 2019 - Feb 2020Sales associate
Mckinsey & company
Jun 2020 - Aug 2020Business summer analyst- Advised a leading Chinese electric vehicle manufacturer on their 2021 targeting strategy, with a focus on consumer digital experience- Leveraged insights from sentiment surveys and presented market research findings and recommendations to the client's regional general manager

Child usa
Feb 2021 - Aug 2021Research & development analyst- Created and shipped 5+ questionnaires for individuals who may have experienced child abuse utilizing Qualtrics XM tool- Conducted data-cleaning on raw survey responses in Python. Synthesized and visualized quantitative data to identify key behavioral trends- Employed regression models to study correlation. Communicated key findings to 5+ stakeholders of the organization. Final deliverable contributed to a 2022 Child USA white paper advocating for policy changes

University of pennsylvania
Jan 2022 - May 2022Teaching assistantTeaching Assistant for SWRK 730: Graduate-level course offered as a hands-on introduction to vector GIS using ArcView 10 software

Strategic research insights
Jan 2022 - Jan 2024Associate manager, analyticsBusiness Initiative- Advised a Fortune 500 pharmaceutical client on targeting strategy and helped client achieve and sustain a 2.5 unit/week product adoption growth- Created an innovative data-driven market segmentation framework to support quarterly data refresh- Contributed to $1.2MM+ USD projected revenue addition for the company by securing a contract renewal and a new project from this clientTechnology Platform Initiative- Led a cross-timezone, cross-functional team of 6 to build and maintain this data pipeline, consisting of 30+ analyses with daily data refreshes- Used Snowflake, SQL, MS Excel to collate multiple commercial and consumer data sources e.g. IQVIA Data- Managed contract with 3 external data vendors to ensure timely delivery Show less
Licenses & Certifications
- View certificate

Intermediate sql
DatacampDec 2022 - View certificate

Intermediate python
DatacampMar 2019 - View certificate

Unsupervised learning in python
DatacampJan 2022
Honors & Awards
- Awarded to Christina (Leyin) ZhengUniversity College Dean's List University College, University of Toronto Jan 2019
- Awarded to Christina (Leyin) ZhengLeyerle Scholarship University College, University of Toronto Jan 2016
- Awarded to Christina (Leyin) ZhengUniversity College Entrance Scholarship University College, University of Toronto Sep 2015
- Awarded to Christina (Leyin) ZhengPresident's Education Award Loma Linda Academy Jun 2015
Recommendations

Mahmoud eldomany, cma
FP&A Assistant ManagerDammam, Eastern, Saudi Arabia
Johan bosch van rosenthal
Owner and Director at Art Valuations BVAmsterdam, North Holland, Netherlands
Melisa bursalı
Accounting specialistKartal, Istanbul, Türkiye
Jihye kim
growth, HRSeoul, South Korea
Suraj ichalkaranji
System Analyst at AccentureBengaluru, Karnataka, India
Hoai nguyen
Project Manager, PMOHo Chi Minh City, Ho Chi Minh City, Vietnam
Lízia jacintho
Assessoria e Consultoria - Empresas e Negócios - Brasil / Portugal e EspanhaLisbon, Lisbon, Portugal
Chhitij rai
Network Support Engineer||CCNA CERTIFIED|| ROUTING AND SWITCHINGNorth Delhi, Delhi, India
Christian hanson
Research AssistantTaipei–Keelung Metropolitan area
Joe nawfal
.Greater Montreal Metropolitan Area
...