Emilio Trujillo

Experience

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  Pak2Go Logistics Forwarding - Freight Forwarding

  Oct 2018 - Aug 2019

  Commercial Executive

  - Sales team training (increase sales by 70%).- Product handbook creation - Marketing analysis to improve customer acquisition strategy.- Customers presentations to showcase services.- Negotiation with customers to maintain a profit of at least 25%.- 90% accomplishment of the monthly sales goals.

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  Rappi

  Sept 2019 - Mar 2020

  Key Account Manager

  - Account Management (aprox. 80 accounts).- Optimized digital strategy implementation for each account.- Accounts commercial results and insights presentations.- Customer experience improvement (repurchase rate 30% increase).- Accounts KPI's supervision.- Negotiation of a 50% product discount with restaurants.- 95% accomplishment of commercial and operational goals.- Validation of correct product requirements and description.

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  Terminal Creativa

  Apr 2020 - Aug 2021

  Digital Marketing Analyst

  - Development and optimization of digital campaigns.- Digital Advertising platforms insights analysis- Turning data into valuable information - Weekly KPI’s and customer strategy performance reports.- Website analysis and reports through Google Analytics.

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  Creative Society

  Feb 2021 - Sept 2021

  Head of Paid Media

  - Market research to increase consumer willingness to buy- Brand content qualitative and quantitative analysis- Customer’s Product Value Proposition improvement- “PAI Suscripciones” lead acquisition strategy development and launch- Sales funnel strategy creation and implementation.- Development and optimization of digital campaigns.- Weekly KPI’s and customer strategy performance reports.- Commercial presentations for campaign launches.- 95% campaigns´kpis accomplishment- Develop campaigns Forecast KPI's Show less

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  GroupM

  Sept 2021 - Apr 2024

  - Coca-Cola, Sprite, Fanta, Powerade, Bodyarmor, Vitaminwater, MinuteMaid and DELL SEM campaigns creation and managing.- Key account management to help the clients meeting their goals.- Lead the team, guide and coach them as well as delegate tasks and monitor their status. - 90% Campaigns´KPIs accomplishment on average for all the brands.- Daily campaigns budget pacing check and optimizations.- Monthly Search Query Report to find and negate irrelevant terms.- Weekly Performance Report for clients to track KPIs.- Weekly Insights analysis reporting.- Daily Account Health Check (to find: Blocking keywords; high keywordsCPC and CPA; dissaproved keywords, ads, or extensions; optimizationscore; etc.)- Quality Score reports to detect opportunities to improve it.- Campaigns' wrap-up report (Insights, learnings and actions to take toensure a good perfomance). Show less

  • Search Account Manager

    Dec 2022 - Apr 2024

  • Senior Executive Search

    Sept 2021 - Dec 2022