Devang Shah

Experience

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  Communitech

  Sept 2020 - Dec 2020

  Digital Marketing Coordinator , Digital Main Street

  • Collaborated with many SME’s to increase web presence using SEO and SEM strategies to gain top ranking and drive organic traffic on the site with tools like Facebook Pixel, Moz and Google Analytics • Gathering requirements from various SME’s analysing in detail and then formulating strategies to address client’s issues by raising tickets on JIRA was a key responsibility• Performed A/B testing and competitive analysis to improve layout and traffic • Improving Selling, Content Marketing, Advertising, Managing Customer Data (CRM and Website Analytics)• Conducted keyword, content, sitemap and overall audit of the website to align with region and competition • Worked with team members to track Key Performance Indicators using funnel metrics for meeting target and reporting progress to the client during weekly progress meetings• Hands on experience formulating SEM strategies for businesses by conducting several Facebook Ads region wise, newsletter campaigns (Mailchimp) for loyalty program and setting up Google My Business Show less

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  Mosaic North America

  Jan 2021 - Jun 2021

  ShopHERE E-commerce Coordinator at Digital Main Street

  • Managing and gathering insights of businesses and reporting progress to them by formulating strategies to solve issues• Handled 7-9 SME’s at a time to create their E-commerce store/website from scratch along with several optimization strategies which boosted their online presence & revenue up to twice using Shopify, Lightspeed & Square• Creating website from scratch , editing, designing and hosting it live along with setting up of shipping/delivery and taxes• Gathering inventory and other business requirements along with management by maintaining all the pipelines in HubSpot (CRM)Developed end-to-end iterative UX deliverables including user research, user mapping, and user testing to iterate the website’s user interface and receive continuous feedback to improve the UI wireframes and functional prototypes.• Collaboration with team lead to manage business requirements, plan and formulate strategies of the business undertaken by running KPI’s for delivering results and to improve business operations/create business opportunities• Conduct key partnership and relationship to achieve priorities of business owner in E-commerce by analysing data to assess initiatives for better promotion of site Show less

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  Skyline Group of Companies

  Sept 2021 - Aug 2022

  Business Analyst

  Hands on usage of Financial Services Cloud to edit fields & objects, create custom page layouts, work on validationrules and manage permission set and profiles● Lead projects to integrate HubSpot within the organization from ground up to sync and map all Salesforce fiels● Analyzed key aspects of business to evaluate factors driving results and summarized into reports by pulling historicdata from Workbench using SQL and uploading it via Data Loader to reflect results in Salesforce FSC● Catering to the Corporate Finance department by implementing Financial Holding Securities , generating investorstatements , generating T3’s , creating AML and KYC forms as custom objects on Financial Services Cloud● Collaborated with teams to streamline Business operations and processes to generate statements for clients (monthly& quarterly) using vlookup and pivot tables in Microsoft Excel● Migrated old legacy system into Salesforce by mapping newly created business model and solving the problems facedby the business by implementing technically challenged salesforce suite● Taking into consideration the pain points of the business and designing efficient business functions and data modelusing capability maps and process flows using Lucid Charts● Performed quality vetting by using A/B Testing on investor portals to make sure every button/field/object worksperfectly fine before stakeholders visit the live website Show less

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  Ashfield Engage

  Aug 2022 - now

  Senior Business Solutions Analyst