
Eileen W.
General Manager

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About me
Director of Sales & Marketing at Hay Creek Hotels
Education

Farmingdale State College
1980 - 1982AS Secretarial Science
Experience

Brookfield Bistro
Jun 1993 - Dec 2001General ManagerResponsible for overseeing the general operation of the entire restaurant with focus on service. Excellent track record in balancing, without compromise, quality Food and Beverage operations. Strong interpersonal communication skills. Developed an excellent reputation for quality, and an in-depth knowledge of all facets of business management. Responsibilities: Order Management, Vendor Relations and Billing, Purchasing, Catering Operations, Forecasting, Budgeting, Menu Creation, Problem Solving & Crisis Resolution, Talent Acquisition, Inventory, Pricing Strategy, Scheduling, Advertising, Resource Planning. Show less

Pat Glenn Productions
Oct 2002 - May 2009Sales & Event CoordinatorHighly skilled event management professional with years of experience in sales, and special occasion planning. Enthusiastic leader with an energetic personality that establishes and maintains team spirit with staff and client base. Results oriented and decisive leader, with proven success to perform in fast paced, high pressured environments to achieve and exceed expectation. Manage all elements of clients' unique meetings and events from conception and contract negotiation through production:-Venue/site selection, menu development, décor/floral, linens & rental items, tenting, staging, lighting, A/V, entertainment, transportation, gifts, up-selling, etc. -Create a production schedule for staff members and supervise all activities related to the event. -Work successfully with performing artists, promoters, DJ, MC, entertainers, clients and vendors. -Provide superior service to clients' in all environments. Show less

Dream Come True of Western Connecticut
Jan 2005 - Jan 2009Board MemberDream Come True is a non-profit organization founded in 1985, with a mission to fulfill the dreams of seriously, chronically and terminally ill children in Fairfield, Litchfield and New Haven Counties. While we know we can not cure the diseases that strike these children, we can feel proud knowing that each of us, through our contributions, can truly help make dreams come true. For every dream fulfilled, our goal is to provide a welcome respite from the stresses of living with a life-threatening illness. Show less

Plum Pure Foods & Catering
May 2009 - May 2010Director of Sales & EventsResponsible for the development and ongoing management of company-wide strategic sales and marketing activities designed to drive the top-line revenues.• Directly managed the design and development of all creative, targeted and response based marketing initiatives including print, Internet, email campaigns, and direct sales.• Ensured strong relationships are maintained with outside vendors.• Directly manage all administrative aspects of event planning & development.• Ensured all aspects of Plum's unique branding approach is symbiotic with their overall branding strategies. Show less

JORDAN Caterers Design Event Planners
May 2010 - Dec 2010Catering Sales Manager & Event PlannerResponsible for booking large social functions for off premise catering: weddings, bar/bat mitzvah's, fundraisers, galas and other social events. Advanced experience in best sales practices, negotiating and closing skills.

Ethan Allen Hotel
Dec 2010 - Apr 2019Director of Catering, Wedding & Event SpecialistA talented entrepreneur and well respected hospitality professional that is recognized for her sales, relationship building, and client service skills. A visionary who creates opportunities by putting in the extra effort to fully understand a client’s needs, budget and desires, my goal is to far exceed my client’s expectations.• Developed and implemented sales and marketing strategies, collaborated with executive directors, event planners, and coordinators, and helped streamline efforts for maximum efficiency.• Planned and executed events from inception to completion, including sales, contract negotiation, proposal development, site inspections, and menu development, among others.• Consulted with clients to assess needs, and cultivated long-term relationships with key accounts. Show less

Hay Creek Hotels
Apr 2019 - Nov 2023- Responsible for the overall operations of sales and marketing. Emphasis on attaining the hotel goals of maximum revenue and profit while providing the guest with the highest level of quality service. - Developed marketing plans, sales quotas, and forecasts. - Responsible for soliciting and servicing business in the hotel in accordance with the marketing plan and assigned market segments. - Generated a high profile and quality perception in the marketplace.- Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel. Show less Hired as the second person on the pre-opening Executive Team. Directed the solicitation efforts of the sales & catering department through effective oral and written communication while adhering to rate, date, and space commitments for social group room sales within the hotel.- Developed detailed Banquet Event Orders according to client requests. - Assisted our operations managers in successfully executing BEO details. - Directed and managed all social groups, and catering/banquet sales and activities to maximize revenue for the hotel.- Coordinated ongoing research of the wedding and social industry to detect market trends and related information for development of new marketing strategies.- Developed plans and priced social & wedding menus, in conjunction with the Executive Chef. - Work closely with the Executive Chef regarding specialty menu requests and package pricing. Show less
Director of Sales & Marketing
Jan 2022 - Nov 2023Director of Catering, Wedding & Events Specialist
Apr 2019 - Jan 2022
Licenses & Certifications

Converting Inquiries Workshop
Lee A. Ferris, Vice President, Hospitality Marketing SolutionsNov 2016
Hospitality Selling Skills
Lee A. Ferris, Vice President, Hospitality Marketing SolutionsFeb 2013
TIPS (Training for Intervention ProcedureS) Certification
Adam F. Chafetz, President HCIJan 2013
CPR/AED/First Aid
American Heart AssociationJan 2020
Honors & Awards
- Awarded to Eileen W.The Knot Best of Weddings 2021 The Knot & Wedding Pro Nov 2020 The Knot Best of Weddings is an annual award that recognizes the top wedding vendors across the country. This prestigious honor represents the highest rated vendors on The Knot who are trusted, dependable, and deliver quality service. Only the best wedding vendors (top 5%) receive this award!
- Awarded to Eileen W.The Knot -- Best of Weddings 2019 The Knot Nov 2018
- Awarded to Eileen W.WeddingWire Couples Choice Award 2017 WeddingWire Jan 2017 The WeddingWire Couples' Choice Awards 2014 recognizes the top five percent of wedding professionals in the WeddingWire Network who demonstrate excellence in quality, service, responsiveness and professionalism. The esteemed awards are given to the top local wedding vendors in more than 20 service categories, from wedding venues to wedding photographers, based on their professional achievements from the previous year. While many industry award winners are selected by the host organization, the… Show more The WeddingWire Couples' Choice Awards 2014 recognizes the top five percent of wedding professionals in the WeddingWire Network who demonstrate excellence in quality, service, responsiveness and professionalism. The esteemed awards are given to the top local wedding vendors in more than 20 service categories, from wedding venues to wedding photographers, based on their professional achievements from the previous year. While many industry award winners are selected by the host organization, the WeddingWire Couples' Choice Awards™ winners are determined solely based on reviews from real newlyweds and their experiences working with Ethan Allen Hotel. Award-winning vendors are distinguished for the quality, quantity, consistency and timeliness of the reviews they have received from their past clients. Show less
- Awarded to Eileen W.THE KNOT: BEST OF WEDDINGS 2017 The Knot Nov 2016
- Awarded to Eileen W.Couples Choice Award 2016 Weddingwire Jan 2016 The WeddingWire Couples' Choice Awards 2016 recognizes the top five percent of wedding professionals in the WeddingWire Network who demonstrate excellence in quality, service, responsiveness and professionalism. The esteemed awards are given to the top local wedding vendors in more than 20 service categories, from wedding venues to wedding photographers, based on their professional achievements from the previous year. While many industry award winners are selected by the host organization, the… Show more The WeddingWire Couples' Choice Awards 2016 recognizes the top five percent of wedding professionals in the WeddingWire Network who demonstrate excellence in quality, service, responsiveness and professionalism. The esteemed awards are given to the top local wedding vendors in more than 20 service categories, from wedding venues to wedding photographers, based on their professional achievements from the previous year. While many industry award winners are selected by the host organization, the WeddingWire Couples' Choice Awards™ winners are determined solely based on reviews from real newlyweds and their experiences working with Ethan Allen Hotel. Award-winning vendors are distinguished for the quality, quantity, consistency and timeliness of the reviews they have received from their past clients. Show less
- Awarded to Eileen W.Couples Choice Award 2015 Weddingwire Jan 2015 The WeddingWire Couples' Choice Awards 2015 recognizes the top five percent of wedding professionals in the WeddingWire Network who demonstrate excellence in quality, service, responsiveness and professionalism. The esteemed awards are given to the top local wedding vendors in more than 20 service categories, from wedding venues to wedding photographers, based on their professional achievements from the previous year. While many industry award winners are selected by the host organization, the… Show more The WeddingWire Couples' Choice Awards 2015 recognizes the top five percent of wedding professionals in the WeddingWire Network who demonstrate excellence in quality, service, responsiveness and professionalism. The esteemed awards are given to the top local wedding vendors in more than 20 service categories, from wedding venues to wedding photographers, based on their professional achievements from the previous year. While many industry award winners are selected by the host organization, the WeddingWire Couples' Choice Awards™ winners are determined solely based on reviews from real newlyweds and their experiences working with Ethan Allen Hotel. Award-winning vendors are distinguished for the quality, quantity, consistency and timeliness of the reviews they have received from their past clients. Show less
- Awarded to Eileen W.Couple's Choice Award 2014 Weddingwire Jan 2014 The WeddingWire Couples' Choice Awards 2014 recognizes the top five percent of wedding professionals in the WeddingWire Network who demonstrate excellence in quality, service, responsiveness and professionalism. The esteemed awards are given to the top local wedding vendors in more than 20 service categories, from wedding venues to wedding photographers, based on their professional achievements from the previous year. While many industry award winners are selected by the host organization, the… Show more The WeddingWire Couples' Choice Awards 2014 recognizes the top five percent of wedding professionals in the WeddingWire Network who demonstrate excellence in quality, service, responsiveness and professionalism. The esteemed awards are given to the top local wedding vendors in more than 20 service categories, from wedding venues to wedding photographers, based on their professional achievements from the previous year. While many industry award winners are selected by the host organization, the WeddingWire Couples' Choice Awards™ winners are determined solely based on reviews from real newlyweds and their experiences working with Ethan Allen Hotel. Award-winning vendors are distinguished for the quality, quantity, consistency and timeliness of the reviews they have received from their past clients. Show less
- Awarded to Eileen W.Brides Choice Award 2013 Weddingwire Jan 2013 The WeddingWire Brides Choice Award 2013 recognizes the top five percent of wedding professionals in the WeddingWire Network who demonstrate excellence in quality, service, responsiveness and professionalism. The esteemed awards are given to the top local wedding vendors in more than 20 service categories, from wedding venues to wedding photographers, based on their professional achievements from the previous year. While many industry award winners are selected by the host organization, the… Show more The WeddingWire Brides Choice Award 2013 recognizes the top five percent of wedding professionals in the WeddingWire Network who demonstrate excellence in quality, service, responsiveness and professionalism. The esteemed awards are given to the top local wedding vendors in more than 20 service categories, from wedding venues to wedding photographers, based on their professional achievements from the previous year. While many industry award winners are selected by the host organization, the WeddingWire Brides Choice Award™ winners are determined solely based on reviews from real newlyweds and their experiences working with Ethan Allen Hotel. Award-winning vendors are distinguished for the quality, quantity, consistency and timeliness of the reviews they have received from their past clients. Show less
- Awarded to Eileen W.Brides Choice Award 2012 Weddingwire Jan 2012 WeddingWire Bride's Choice Awards™ recipients represent the top five percent of wedding professionals within the WeddingWire Network who demonstrate excellence in quality, service, responsiveness and professionalism
- Awarded to Eileen W.Best of the Knot 2018 The Knot
- Awarded to Eileen W.Best of the Knot 2019 -
Volunteer Experience
Vounteer
Issued by Dream Come True of Western Connecticut on Jan 2011
Associated with Eileen W.
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