Lucas Costa

Experience

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  Tribunal de Justiça de São Paulo

  Aug 2011 - Jan 2013

  Legal Intern
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  Banco do Brasil Americas

  Mar 2013 - Feb 2015

  Legal Assistant
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  Sampaio Antunes e Santos Sociedade de Advogados

  Mar 2015 - Nov 2016

  Junior Lawyer
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  Carrots Creative

  May 2017 - Sept 2017

  Community Manager Intern

  Among the main activities was working with the creative team to create the best branding strategies such as Mercado Livre, Palavra Cantada, Green by Missako and Mbee Mel.• Competition monitoring on Social Media• Planning social media posts• Monitoring algorithms and platform tools• Post-Buy Reports• Monthly billing cycle of media investments

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  Young & Rubicam

  Sept 2017 - Nov 2018

  Media Intern

  Supporting the research and offline media team to understand the best scenarios for Colgate-Palmolive brands such as Total 12, Luminous, Protex, Palmolive, and others.• Competition monitoring • Campaign Execution (Offline) • Post-Buy Reports • Monthly billing cycle of media investments

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  Ogilvy

  Nov 2018 - Mar 2019

  Media Assistant

  Developing a media strategy for Fanta and Paramount Pictures, focusing on key players and channels to establish the best connection with the target audience. • Focus on offline campaign planning.• Implementation, analysis, monitoring, and optimization of results.• Monthly billing of media investments.• Weekly and monthly report.• Post-buy report.• Report of results to coordinators and supervisors.

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  BFerraz

  Mar 2019 - Apr 2020

  Integrating the Drive By Data hub, I utilized media data and research to maintain and optimize cross-media campaigns for clients across various segments: MultiB (Revlon, Bio-Oil, Australian Gold, Lee Stafford, Eume, Nuxe); Ambev (Serrana, Beck’s, Guaraná Antártica); Twitter, and Casa Brastemp.• Media planning according to the briefing sent by the marketing team (online and offline).• Definition of campaign's KPIs and, development of presentations to local and global client. • Implementation, monitoring, and optimization of campaigns with media team.• Analysis and reporting of results. • Post-Buy reports Interface between the marketing team and media partners. • Competition analysis.• Coordination of the Media Assistant tasks. Show less Integrating the Drive By Data hub, I utilized media data and research to maintain and optimize cross-media campaigns for clients across various segments: MultiB (Revlon, Bio-Oil, Australian Gold, Lee Stafford, Eume, Nuxe); Ambev (Serrana, Beck’s, Guaraná Antártica); and Twitter.•Online and offline campaign planning.• Implementation, analysis, monitoring, and optimization of results.• Monthly billing of media investments.• Weekly and monthly report.• Post-buy report.• Report of results to coordinators and supervisors. Show less

  • Media Coordinator

    Aug 2019 - Apr 2020

  • Media Analyst

    Mar 2019 - Aug 2019
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  Mediabrands

  Apr 2020 - Dec 2022

  After a year of facing various challenges, I was fortunate to be promoted and experience new challenges with an incredible team. My contributions in this new phase included:• Online and Offline Media Strategic Planning • Presentation of Weekly Reports to the Marketing team to follow up on results • Optimization of digital campaigns (Facebook, Google, Twitter, Tiktok, Kwai, among others) • Competition Analysis • Supervision of the daily tasks of coordinators and assistants• Interface with creative agencies, monitoring strategic development, and highlighting best media practices.• Post-Buy Reports Show less Rufus serves as a hub for managing Amazon accounts powered by IPG Mediabrands. My activities were centered around Amazon XCM, an initiative focused on Amazon's retail sector.Working with a large team, we developed media strategies to enhance Amazon.com.br's penetration in Brazil and to expand and strengthen connection points with the target audience throughout the year, my contributions included:• Media planning according to the briefing sent by the marketing team (online and offline).• Implementation, monitoring and optimization of campaigns.• Analysis and Reporting of results. • Post-Buy reports. • Interface between the marketing team and media partners (Matterkind, Google, Twitter, TV stations, Magazines, Radios, Newspapers and OOH).• Competition analysis.• Coordination of the Media Assistant tasks. Show less

  • Media Supervisor

    Mar 2021 - Dec 2022

  • Media Coordinator

    Apr 2020 - Mar 2021
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  Hypera

  Dec 2022 - Mar 2023

  Senior Media Analyst

  In a brief tenure at Hypera, I had the opportunity to lead all initiatives for anti-flu brands such as Benegrip, as well as generics from Neoquímica.• Online and Offline Media Strategic Planning • Presentation of Weekly Reports to the Marketing team to follow up on results. • Optimization of digital campaigns with agency partners. • Competition Analysis • Supervision of the daily tasks of media analyst junior and agency partners. •Interface with creative, ecommerce and marketing team, monitoring strategic development, and highlighting best media practice for all assets. • Post-Buy Reports and next steps with marketing team. Show less

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  BAKERY

  Mar 2023 - now

  Media Manager

  The Bakery was developed exclusively to serve PepsiCo, focusing on all the company's brands. Participating and collaborating in the development of incredible campaigns and projects has been a privilege. My main contributions to this intense challenge are:• Online and Offline Media Strategic Planning focus on PepsiCo Beverages. • Presentation of Media Planning and Reports to the Marketing team to follow up on results • Responsible for ensuring the implementation and monitoring of KPIs of digital campaigns. • Direct work with the Executive Director of the Hub Bakery created to exclusively serve PepsiCo.• Responsible for training the team, ensuring people learn and grow.• Responsible for controlling and implementing the entire financial process integrating the Ampfy and PepsiCo team, in addition to ensuring the best execution of this process month by month.• Competition Analysis and support for local and regional team.• Management of the daily tasks of a great media team. • Interface with creative agencies, monitoring strategic development, and highlighting best media practices. Show less