Ruhi Rai

Experience

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  Operation Smile

  Jan 2015 - Feb 2015

  Volunteer
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  Friends 91.9 FM

  Jun 2015 - Jul 2015

  Internship

  Worked in the marketing and programming team.

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  Tata Steel

  Jun 2016 - Jul 2016

  Internship in Corporate Communications and Digital Marketing
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  NewsX

  Nov 2016 - Dec 2016

  Intern
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  Continental

  Jun 2017 - Jul 2017

  Internship in Corporate Communications and Digital Marketing
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  Mavcomm Consulting Pvt Ltd.

  Jan 2018 - Feb 2018

  Internship in Public Relations and Digital Marketing
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  Thrillophilia.com

  Jun 2018 - Dec 2018

  Digital Marketing Associate

  Boomed one of India's largest travel booking platform 'Thrillophilia's Instagram page from 7k followers to 95k followers in four months.Generated revenue through direct booking from Facebook and Instagram marketingDue to immense traffic on our social media channels, we got on board with SkyScanner, OYO, GoPro and Clarks AjmerRemarketed to an existing audience via push notifications and email-marketing and saw a 60% increase in salesStrategized 'Thrillophilia Brand Ambassador Program' that helped us retain our existing audience with zero investment Show less

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  Tikii

  May 2019 - Jun 2020

  Digital Account Manager

  Amplified brand awareness by 5x on both Facebook and Instagram for Earth Day Network India (one of the largest environmental movement to drive transformative change for people and planet) Increased the sales of a leading RTC and RTF seafood brand by 4x - IFB Fresh Catch on big basket and their e-commerce website through FB marketingReduced the bounce rate by 2 times for a premium pre-owned vehicle - Lifestyle Automobiles by optimizing their websiteKick-started the sales of the newly launched protein water in India – Hydroz through influencer marketing, Facebook campaigns, Google AdWords and amazon remarketingSuccessfully increased the sales by 3x of a premium tea brand- T-Tales in the B2C market and quadrupled their brand engagementRevamped the website content for one of India's largest stationery company - 'Classnotes' which helped them get more bulk orders. Show less

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  Thrillophilia.com

  Feb 2020 - Jun 2020

  Social Media Strategist
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  Pink Lemonade Communications Pvt Ltd.

  Jun 2020 - Jul 2021

  Played a key role in Deep Rooted's (fresh fruits and vegetable brand in Bangalore and Hyderabad) in their transition from a B2B to a D2C brand. Increased their daily online orders by 5X in a span of 90 daysAmplified Aadyam's ( a CSR initiative by Aditya Birla Group) social media reach by 300% through paid media promotions and micro-influencer collaborationsIncreased Homely's organic engagement rate on Instagram by reworking on the content and design strategyDeveloped social media calendars, creative strategies and managed paid media campaigns to ensure we are on track with the promised deliverables and KPIsProvided strategic recommendations and tactical solutions post reporting and analysis of monthly results and insights.Worked on digital pitches for Pigeon Kitchenware, Jockey, Miresi, Cherry Pickers etc Show less

  • Team Lead

    Mar 2021 - Jul 2021

  • Digital Strategist

    Jun 2020 - Mar 2021
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  The Product Cell - IIFT

  Aug 2022 - Apr 2023

  Junior Club Coordinator
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  The Coca-Cola Company

  Apr 2023 - Jun 2023

  Summer Associate

  Reached the final round of best project Mantra Intern for summersCharted roadmap for CokeBuddy to digitize the ordering process and secured approval for 8/11 recommended featuresGained insights on retailers' sentiments by conducting 12+market visits(180+ stores) and provided 15+valuable insightsSuggested more than 10 actionable UI/UX suggestions to elevate user experience on CokeBuddy's platformDesigned a multi-layered loyalty program for heightened customer loyalty and app stickinessDeveloped an incentive program for salesmen, accelerating retailer onboarding process Show less

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  Hero MotoCorp

  Jun 2024 - now

  Associate Manager (Global EV Brand & Sales Strategy)