Chwee Ling Lim

Experience

• 

  Nestlé

  Nov 1999 - Jun 2002

  Brand Executive

  I managed Milk Category brands (Nestle, Nespray and Milkmaid) for the Singapore market.

• 

  Nestlé

  Apr 2004 - Oct 2004

  Brand Manager

  I managed Coffee category brands (Nescafe and Coffeemate) for the Singapore market.

• 

  Diageo

  Oct 2004 - Oct 2010

  I led marketing for Scotch category brands (Johnnie Walker) for Asia Pacific travel retail markets. I supported the Regional Marketing Director for the development and implementation of Johnnie Walker ATL Strategy, whilst taking the lead for BTL programs such as Sponsorship and Gifting program for the entire region.

  • Regional Senior Brand Manager

    May 2006 - Oct 2010

  • Regional Brand Manager

    Oct 2004 - May 2006
• 

  Levi Strauss & Co.

  Dec 2010 - Jun 2011

  Regional Senior Marketing Manager

  I led the Asia Pacific region on women’s marketing strategy (14 markets), to drive Curve ID as a major source of growth for the region, by working closely with Merchandising and Design team on product and pricing strategies, and driving breakthroughs in Advertising, Digital, PR and Retail activation platforms.

• 

  The Marketeers Pte Ltd

  Jul 2011 - Feb 2014

  Founder
• 

  Scoot

  Feb 2014 - Nov 2014

  Head, Ancillaries and Product

  I was responsible for Ancillary P&L for Scoot Airlines in APAC, providing direction for new product development and E-commerce to create a new revenue opportunities for the low cost carrier. I fostered alliances with strategic partners within the travel value chain to create innovative e-products for increasing profitability: Insurance, seat-bidding, car-rental, hotel room rental.

• 

  Diageo

  Nov 2014 - Dec 2017

  Marketing Innovation Head, SEA

  I lead Digital Marketing and Media Strategy for all Diageo brands in in South East Asia. I'm also responsible for the organization’s Digital Transformation Strategy, driving capability build and tool upweight for Digital Marketing in SEA.