Menna El Decken

Experience

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  AFS Intercultural Programs

  Aug 2004 - Jul 2005

  Exchange Student
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  QNET Ltd

  Sept 2010 - Dec 2012

  Independent Sales Representative
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  Holiday Tours Agency

  Jan 2012 - now

  Business Development and Partnerships Head

  1. Partnership Development: - Identify and evaluate potential partners, including hotels, airlines, travel agencies, and other relevant businesses in the tourism industry. - Negotiate and establish partnerships that align with the agency's goals and objectives. - Collaborate with partners to create innovative tour packages and promotional offers. 2. Sales and Revenue Generation: - Develop and implement strategies to expand the agency's client base and increase sales revenue. - Identify new market segments and trends to capitalize on emerging business opportunities. - Conduct market research and competitor analysis to stay informed about industry developments. - Work closely with the sales team to drive sales initiatives and achieve revenue targets. 3. Relationship Management: - Build and nurture strong relationships with existing partners to ensure ongoing collaboration and mutual growth. - Act as the main point of contact for partners, addressing their concerns and providing exceptional customer service. - Regularly assess partner performance and identify areas for improvement or expansion. 4. Contract Negotiation and Management: - Negotiate partnership agreements, contracts, and pricing terms to ensure mutually beneficial outcomes. - Review and manage contractual obligations, ensuring compliance and adherence to agreed-upon terms. - Monitor partner performance, track key performance indicators (KPIs), and provide regular reports to management. 5. Industry Networking and Representation: - Represent the agency at industry events, conferences, and trade shows to establish a strong presence and network with potential partners. - Stay updated on industry trends, market dynamics, and regulatory changes that may impact the business. - Build relationships with key industry stakeholders and actively participate in relevant professional associations. Show less

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  Various

  Jun 2015 - Jun 2017

  Freelance Fitness Instructor and personal Trainer
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  The American University in Cairo

  Jan 2019 - Dec 2020

  Responsible for developing and implementing marketing strategies and communication campaigns that effectively reach and engage the AUC student community. 1. Marketing Strategy Development: - Collaborate with the Student Life Offices including the Office of Athletics, Dean of Students Office, Office of Residential Life, Center for Student-Wellbeing, and International Programs Office to develop comprehensive marketing strategies that align with the goals and objectives of the department.2. Communication Campaigns: - Create engaging and informative content for various communication channels, including social media platforms, newsletters, websites, and digital signage. - Write and edit copy for promotional materials, such as brochures, posters, and flyers. - Develop and maintain the Student Life Office's social media presence, including content creation, scheduling, and monitoring.3. Event Promotion: - Collaborate with student organizations and other campus departments to promote student events and activities. - Develop event marketing plans and materials, including event descriptions, invitations, and promotional graphics. - Utilize different communication channels to maximize event attendance and engagement.4. Brand Management: - Ensure consistent branding and messaging across all marketing and communication materials. - Develop and maintain brand guidelines and standards for the Student Life Office. - Collaborate with graphic designers and other creatives to create visually appealing and impactful marketing materials.5. Analytics and Reporting: - Monitor and analyze the effectiveness of marketing and communication campaigns using relevant metrics and tools. - Provide regular reports on campaign performance and make data-driven recommendations for improvement. Show less

  • Officer, Student Life Communications

    May 2020 - Dec 2020

  • Officer, Athletics Communications

    Sept 2019 - Apr 2020

  • Senior specialist athletics communication

    Jan 2019 - Sept 2019
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  The Knowledge Hub Universities

  Jan 2021 - Dec 2023

  1. Develop and implement recruitment strategies: Create comprehensive recruitment plans and strategies to attract prospective students. Identify target regions, schools, and communities to focus outreach efforts. Utilize market research and data analysis to inform decision-making and optimize recruitment efforts.2. Provide leadership and guidance to a team of recruitment professionals. Set recruitment goals, monitor performance, and provide ongoing training and support. Foster a collaborative and inclusive team environment.3. Establish partnerships: Cultivate and maintain relationships with high schools, community organizations, and other key stakeholders to promote the institution and its programs. Collaborate with these partners to develop outreach events, workshops, and other initiatives to engage prospective students.4. Coordinate outreach events: Plan and execute recruitment events, such as college fairs, open houses, and campus tours. Coordinate logistics, manage event budgets, and ensure a positive experience for attendees. Collaborate with the marketing and communications team to develop promotional materials and campaigns.5. Conduct presentations at high schools, and other venues to inform prospective students about the institution's programs, admission requirements, and campus life. 6. Oversee application and admission process: Collaborate with the admissions team to streamline the application and admission process. Ensure that prospective students receive timely and accurate information regarding application requirements, deadlines, and decisions. Implement strategies to increase application yield and enrollment rates.7. Monitor recruitment trends and metrics: Stay informed about industry trends, best practices, and emerging technologies in student recruitment and enrollment management. Monitor and analyze recruitment data and metrics to assess the effectiveness of strategies and make data-driven recommendations for improvement. Show less

  • Student Recruitment Lead

    Sept 2022 - Dec 2023

  • Student Recruitment Senior Officer

    Jan 2021 - Dec 2022
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  Thunderbird School of Global Management

  Feb 2024 - now

  Program Manager MENA