Sandra Blazinskaite

Education

• 

  Fashion Retail Academy

  2017 - 2017

  Intensive short course Fashion Buying and Merchandising

  This intensive course provides an introduction to buying and merchandising operations within a fashion retail business. The following aspects are covered: Role of the Buyer and Merchandiser, Customer Profiling, Trend Analysis, Sales Forecasting, Product Development, Range Planning, Seasonal Calendars, Sourcing and Costing, Margin and Mark-up, In Season Allocation, Promotions and Markdowns.

• 

  Business of Fashion

  2015 - 2015

  Online course Fashion Business Basics

  Fashion Business Basics include everything an emerging designer needs to know to start an independent fashion label. For almost a decade, BoF founder Imran Amed has taught the only fashion business course at London’s Central Saint Martins College of Art & Design. Now, for the very first time, it is being made available to aspiring fashion entrepreneurs around the world free of charge, with the support of River Island. From writing business plans to raising financing, and learning about… Show more Fashion Business Basics include everything an emerging designer needs to know to start an independent fashion label. For almost a decade, BoF founder Imran Amed has taught the only fashion business course at London’s Central Saint Martins College of Art & Design. Now, for the very first time, it is being made available to aspiring fashion entrepreneurs around the world free of charge, with the support of River Island. From writing business plans to raising financing, and learning about marketing, production and distribution, Fashion Business Basics is required viewing for anyone starting their own fashion business. Show less

• 

  Business of Fashion

  2015 - 2015

  Online course Fashion Marketing & Communications

  In the fashion and luxury industries, selling a lifestyle and tapping into the aspirations and dreams of consumers can be as significant a motivation to purchase as product innovation and quality. As a result, marketing has long been a fundamental cornerstone of any modern fashion or luxury business. Where once marketing focused on print media and unilateral broadcasts by a brand, today it seeks to create a dialogue between brand and consumer. In this course, public relations, influencer… Show more In the fashion and luxury industries, selling a lifestyle and tapping into the aspirations and dreams of consumers can be as significant a motivation to purchase as product innovation and quality. As a result, marketing has long been a fundamental cornerstone of any modern fashion or luxury business. Where once marketing focused on print media and unilateral broadcasts by a brand, today it seeks to create a dialogue between brand and consumer. In this course, public relations, influencer marketing, experiential marketing, digital marketing, content marketing and demographic specific strategies are each explained and illustrated through real-life examples from leading brands, in addition to features identifying market trends and industry developments. Show less

• 

  VIA University College

  2012 - 2015

  Bachelor's degree International branding & marketing management - fashion & furniture

  The dissertation 'How can a blog and social media be used to develop a new lingerie brand?' was written with a great interest in the field and was marked 10 (10 in 7-point grading scale in Denmark equals B in ECTS marking system). Courses attended: Idea camp, Concept design, Sociology & Trend, Consumer behavior, User driven innovation, Graphic design, Contemporary approaches to branding, Demand analysis & forecasting, Strategic management, Branding strategies in action, Brand… Show more The dissertation 'How can a blog and social media be used to develop a new lingerie brand?' was written with a great interest in the field and was marked 10 (10 in 7-point grading scale in Denmark equals B in ECTS marking system). Courses attended: Idea camp, Concept design, Sociology & Trend, Consumer behavior, User driven innovation, Graphic design, Contemporary approaches to branding, Demand analysis & forecasting, Strategic management, Branding strategies in action, Brand communication, Public relations, Corporate identity, Work experience Show less

• 

  Laerdansk Herning

  2010 - 2012

  DU4 Danish

  Danish language school. Reached level 4 out of 6.

• 

  Teko

  2010 - 2012

  AP International branding and marketing management - fashion & furniture

  TEKO project, Personal development, Value Chain project, Style history, Brand ID & product development, Design, Business, Technology, Global communication, Economics, Marketing management, Management & leadership, Brand analysis, Brand strategy, Graphic design, Entrepreneurship, Visual merchandising - windows, Visual merchandising - instore, Writing for fashion websites, Micro economics, Sustainability, International marketing, Applied marketing, E-strategy, Applied concept generation, Work… Show more TEKO project, Personal development, Value Chain project, Style history, Brand ID & product development, Design, Business, Technology, Global communication, Economics, Marketing management, Management & leadership, Brand analysis, Brand strategy, Graphic design, Entrepreneurship, Visual merchandising - windows, Visual merchandising - instore, Writing for fashion websites, Micro economics, Sustainability, International marketing, Applied marketing, E-strategy, Applied concept generation, Work experience Show less

• 

  Juozas Balcikonis gymnasium

  2006 - 2010

  High school General studies

  General studies. A levels in Lithuanian, English, History and Maths.

• 

  University of Southampton

  2013 - 2013

  Bachelor of Arts (BA) - ERASMUS exchange Fashion Marketing

  Digital fashion marketing, retail fashion marketing courses

• 

  Università Commerciale 'Luigi Bocconi'

  2015 - 2015

  Online course Managing Fashion and Luxury Companies

  An online 6 week fashion course about fashion and luxury companies, understanding of their brands, products, retail and communication strategies. The course consists of online lectures supported by slides, Pinterest boards and various interviews. Week 1: What is fashion? What is luxury? Defining complex competitive systems and business logic.Week 2: The evolution of business models: from designers to fast fashion retailers.Week 3: Stylistic identity and the product development… Show more An online 6 week fashion course about fashion and luxury companies, understanding of their brands, products, retail and communication strategies. The course consists of online lectures supported by slides, Pinterest boards and various interviews. Week 1: What is fashion? What is luxury? Defining complex competitive systems and business logic.Week 2: The evolution of business models: from designers to fast fashion retailers.Week 3: Stylistic identity and the product development process: the role of heritage, stylistic codes and icon products in defining the seasonal collection.Week 4: Image identity and the communication process: key activities, decision makers, the challenge of creating digital contents for fashion and luxury brands. Week 5: Retail identity and retail management: the customers' experience within a mix of channels. The future of fashion e-tailing.Week 6: Final test. Final survey. Show less

• 

  London College of Fashion, University of the Arts London

  2024 - 2025

  Master of Business Administration - MBA Fashion