Shawn Jin

Experience

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  China Trade News

  Mar 2009 - Jul 2014

  Editor and Journalist

  - Responsible for visual communication and new media business development; focused on reporting news for TMT industry- Implemented news content strategies, reported and designed for full-page coverage; published various articles on CTN platform. Interviewed: Hans Tung from Qiming Venture Partners, CEO Lin Lee from chinaz.com, etc. keep good relationship with Mi.com- Responsible for graphic, flash and new media designs independently: designing and publishing CTN new media platform-“E-Reference” which published more than 80 periodicals- Responsible for CTN VI designs and brand guidelines, and improving newspaper format- Implemented event strategies and executions: 2010, 2011 and 2013 APEC “Voice of the Future” China area competition. Show less

• 

  Weber Shandwick

  Jul 2014 - Dec 2017

  - Leveraging social media platforms and ICTs for B2B and B2C clients (including Amazon AWS, Ericsson, Motorola Solutions, Motorola Mobile, NetApp, Rolls Royce, Agilent, Keysight, VRSN etc.) - Implementing integrated marketing campaigns, especially devising digital marketing strategies to drive online traffic to company websites and to increase company followers on social media platforms- Planning and managing clients’ online advertising strategies and campaigns on social media platform- Managing clients' online brand and product campaigns to raise brand awareness and preferences- Evaluating clients’ market conditions and competitor data- Reviewing new technologies and keeping clients at the forefront of developments in digital marketing perspective- Social expert and KOL on Zhihu Show less - Leveraging social media platforms and ICTs for B2B and B2C clients (including Amazon AWS, Ericsson, Motorola Solutions, Motorola Mobile, NetApp, Rolls Royce, Agilent, Keysight, VRSN etc.) - Implementing integrated marketing campaigns, especially devising digital marketing strategies to drive online traffic to company websites and to increase company followers on social media platforms- Managing clients' online brand and product campaigns to raise brand awareness and preferences- Evaluating clients’ market conditions and competitor data- Reviewing new technologies and keeping clients at the forefront of developments in digital marketing perspective Show less

  • Senior Consultant

    Jul 2016 - Dec 2017

  • Consultant

    Jul 2014 - Jul 2016
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  EasyStack Inc.

  Dec 2017 - Dec 2018

  Senior Product Marketing Manager

  Marketing, Technical Branding, Events, Local and Global PR affairs. Contact person of OpenStack Foundation, Linux Foundation, CNCF and Ceph Foundation.

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  Huawei

  Jan 2019 - now

  Director of Banding of Intelligent Collaboration Area, Huawei Cloud Meeting and WeLink.

  • Director of Branding

    Mar 2020 - now

  • Directo of Tech Branding & Evangelist at Huawei Cloud & Computing BG

    Jan 2019 - Mar 2020