Alena Schultz

Experience

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  Roche Image Analysis Systems

  Jan 1983 - Jan 1996

  Imaging Applications Specialist / Regional Manager

  Imaging Applications Specialist / Regional Manager Responsible for managing an extensive western territory. Direct sales of clinical and research based image analysis workstations to physicians, researchers, universities and hospitals. Responsible for capital equipment process including demonstrations, forecasting, sales presentations and training.  Responsible for training and applications support of areas’ installed system base. Successfully planned and managed local trade shows.Sales and Marketing Specialist Responsible for identifying customer base in territory for 3-D MRI/CT and Cardiac Imaging Workstation. Developed competitive profile, product recommendations to R & D team and established target luminary sites. Successfully participated in co-marketing agreements with Coulter Corporation and Siemens Medical Systems.Technical Service / Support – Corporate / Financial Administration Responsible for all aspects of internal service and support. Managed corporate operations inclusive of accounting functions, Human Resources, and general administration. Managed field staff of five and administrative/financial staff of four. Show less

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  Md/tv - MMS, Inc.

  Jan 1996 - Jan 1997

  Regional Sales / Marketing Manager

   Responsible for West Coast Region sales and marketing of clinical process management, networking, and telemedicine workstations. Project management (internal marketing, promotional and needs assessment) for six large network based telemedicine sites in Western Region. Responsible for all Request for Proposal responses in Western Region. Press releases for trade shows and project enhancement.

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  Medison America, Inc.

  Jan 1997 - Jan 1998

  Marketing Communications Manager

   Created and was responsible for the adherence to established corporate identity. Accountable for final approval of all items bearing company name and logo. Managed development of all collateral. Edited copy of all information relating to company. Developed marketing programs to generate leads for new and established products and general increase of company awareness. Created marketing materials prepared for direct and independent sales representatives. Managed marketing materials provided to distributors and worked with them to maintain cohesive corporate identity. Administered all advertising and public relations contracts.  Managed public relations efforts. Together with Marketing Team created advertising and promotional campaigns. Provided creative input and monitored completion of Web site. Responsible for the creation, implementation and tracking of marketing budget. Acted as interface for marketing with R&D, Sales, Regulatory and Customer Service Departments. Managed relationship between company and joint marketing partners. Management responsibility for the planning and execution of national sales and marketing meetings and tradeshows. Managed lead tracking software and distribution of leads to proper sales channels. Responsible for the reporting of order and revenue figures in addition to their correlation to marketing projects. Regulatory Affairs gatekeeper within marketing so as to ensure no FDA violations. Show less

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  WRI World Resources Inc.

  Jan 1998 - Jan 1999

  Operations Manager / Marketing Manager

   Developed and maintained all collateral material. Implemented and maintained accounting and book keeping system. Targeted key accounts for territory expansion. Managed telemarketing and mailing campaigns to increase sales. Joined start up company as key initial member.

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  BrassRing, Inc.

  Apr 1999 - May 2001

  Vice President of Marketing

   Promoted from Director of Marketing after six months, built marketing team of 12 individuals. Led the creation and execution of the marketing strategy based on consumer, customer, and competitive insights managing a budget of $10 million. Guided the company through two branding changes; from Virtual Job Fair (vjf.com) to incpad by Westech (incpad.com) to BrassRing.com. Responsible for all aspects of staff planning, recruiting and hiring within marketing department. Coordinated and managed proper brand positioning and increased market penetration though advertising, pr, events, sponsorship programs, and direct marketing programs.  Supervised budgets in accordance with corporate guidelines; functioned as key advisor, decision-maker, and member of the senior management team. Web-based incentive programs, promotions, contests, viral and database marketing. Outbound marketing, email, lead generation Provided direction for web site messaging and direction independently and with product management. Marketing communications, research and competitive analysis development. Responsible for purchase and management of internal advertising buys; offline, online and outdoor. Industry and Trade events. Worked with senior members of product management, development and sales departments on short and long term initiatives. Collaborated cross-functionally in a team environment. Show less

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  SOHO Improvements and Sotir & Associates

  Jun 2002 - Aug 2005

  Consultant

   General accounting and bookkeeping and operations. 1099 preparation, submission, and yearly tax preparation. Construction job tracking and billing follow up. Rental property inspection, move-in / move-out inspections, resident call screening, translating services, and property preparation. Property management, software management, resident conflict resolution, and owner / resident communications. Month end closing procedures, payroll, owner and vendor 1099 preparation, and vendor management. Show less

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  Catholic Charities of Santa Clara County

  Aug 2005 - Mar 2020

  January 2013 – Present Catholic Charities of Santa Clara County San Jose, CADirector – Human Resources / Talent Management Oversight of all agency sites regarding compliance with current and upcoming applicable federal and state laws. Ensure communication of HR programs and initiatives with management / staff across all departments and sites. Design, regulate, and implement recruitment, training, and performance management / assessment programs. Organize and conduct new employee orientation to foster positive attitude toward agency goals. Responsible for the proper process in the hiring of staff – consulting with Fiscal and hiring manager for policy adherence. Responsible for the proper process in the termination of current staff, including conducting exit interviews. Design, regulate, and implement employee benefit plan administration, compensation, and employee relations programs. Provide management and consultation regarding all areas of employee benefits, including agency-wide communication. Ensure equity in all established performance management / assessment programs and compensation processes. Manage the development and implementation of all HR initiatives to proactively meet the needs of the agency. Work with division heads to manage agency credentialing and provide accurate information for decision-making / audits. Counsel management for appropriate resolution of employee relations issues, ensuring adherence to HR policy / procedure. Conduct investigations of complaints, documented all investigations, and consulted with legal department as appropriate. Provide professional development training opportunities for management and staff (leadership, communication, performance). Establish and maintain effective working relationships with management and staff in other departments across the agency. Involved in Strategic Plan development and implementation of new internal policies and procedures.. Show less  Oversight of all agency sites regarding compliance with current and upcoming applicable federal and state laws. Ensured communication of HR programs and initiatives with management / staff across all departments and sites. Designed, regulated, and implemented recruitment, training, and performance management / assessment programs. Organized and conducted new employee orientation to foster positive attitude toward agency goals. Designed, regulated, and implemented employee benefit plan administration, compensation, and employee relations programs. Ensured equity in all established performance management / assessment programs and compensation processes. Researched and reviewed employment trends to adjust for any unfavorable trends within the agency. Managed the development and implementation of all HR initiatives to proactively meet the needs of the agency. Counseled management for appropriate resolution of employee relations issues, ensuring adherence to HR policy / procedure. Conducted investigations of complaints, documented all investigations, and consulted with legal department as appropriate. Provided professional development training opportunities for management and staff (leadership, communication, performance). Established and maintained effective working relationships with management and staff in other departments across the agency. Direct supervisory responsibilities over HR generalist, HR specialist, Office Manager, Receptionists, and Executive Assistant. Show less

  • Director, Human Resources

    Jan 2013 - Mar 2020

  • Human Resources Manager

    Aug 2005 - Dec 2013
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  Wisteria Moon (HR Consulting, non profit, business and HR assesments, interim HR needs)

  Mar 2020 - now

  Human Resources Executive / Consultant / Founder