Kendra Fee-McNulty

Experience

• 

  Rochester Institute of Technology

  Sept 2004 - Jun 2006

  Event Coordinator, College Activities Board
• 

  Clix Portrait Studios

  Mar 2007 - Jan 2013

  I planned & enacted our social media strategy, building brand value & loyalty. Working cooperatively with retail and other marketing staff, I fostered the creation and distribution of content, tripling brand reach & increasing the virality of content from 14% to 91%. I made positive customer relations a goal. In some cases, I was the first point of contact for our customers, including answering phones & addressing concerns. I also managed corporate accounts including appointment scheduling, invoicing & problem resolution. I trained new retail employees, teaching them effective communication & customer relations methods. These efforts increased positive customer feedback & referrals by 30%. I assisted in the development of marketing initiatives, including product launch & branding campaigns. I analyzed market research & trends to gain further insight into target demographics. By utilizing client relationship management (CRM) systems, I created targeted lists for email & traditional marketing, increasing the efficacy & consistency of communications.In addition, I developed communication materials using Adobe Creative Suite to increase customer understanding of products/services offered. Show less

  • Communications Coordinator

    Feb 2008 - Jan 2013

  • Photographer

    Mar 2007 - Feb 2011
• 

  Enso Social

  Jan 2013 - May 2014

  Digital Marketing Consultant and Marketing Technologist

  I have also been a digital marketing consultant for various small business and nonprofits. Using targeted support, I coached each organization on various strategies and best practices for social media, email marketing, media relations, branding and public speaking skills.

• 

  Persuasive Communications

  May 2014 - Dec 2018

  During my time in this role, I managed the marketing and digital strategy for clients of all shapes and sizes. After learning about their business goals, I developed marketing plans and implemented/executed tactics and programming to help meet them. I led the expansion of our digital marketing capabilities to better serve our clients, by identifying opportunities for new products or services, as well as fostering and growing vendor partnerships. Managing internal and external teams, I worked to streamline our workflow and processes, including the implementation of new project management tools, and the creation of new client intake and scoping processes. Through my extensive work with small- to mid-sized businesses, I noticed many were so busy working in and on their business, that much of their marketing was often a reactionary response. Driving the development of a new program of services to help our clients better budget for their marketing needs, I worked with them to shift to a more thoughtful, strategic approach to their marketing and business. Show less I coordinate and collaborate with team members to develop and manage successful integrated marketing strategies for clients in multiple channels and placements including print, web, email and social. Research and identify marketing opportunities. Develop and manage digital media campaigns and projects to increase brand awareness, advocacy and engagement. Design, copy write, edit and optimize marketing materials – print and digital, old and new media. Research, write, manage and deliver email campaigns and track ROI. Conceptualize, design, copy write, code and project manage web development projects. Provide operational and IT support, graphic design, analytics reporting and analysis of projects large and small for clients ranging from multi-million dollar financial service companies to standalone medical practices—all with the common denominator of helping build market share and brand awareness for clients. Show less

  • Manager, Marketing and Digital Strategy

    Apr 2016 - Dec 2018

  • Digital Marketing Specialist

    May 2014 - Apr 2016
• 

  Mason Marketing LLC

  Dec 2018 - Jun 2021

  Account Manager

  With the merger of Persuasive Communications and Mason Marketing, I am continued my work with SMBs, startups, and nonprofits as an Account Manager of Mason's new Small Business Group. Backed by the resources and talent of the Mason Marketing and Mason Digital teams, I further helped clients, both old and new, build their brands and drive their sales.

• 

  ClearFlame Engine Technologies

  Jun 2021 - Jun 2023

  Director of Marketing
• 

  Raveloe+Co

  Oct 2023 - now

  Founder