Jennifer Muller

Experience

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  UFR Latin- Université Paris IV Sorbonne

  Jan 2007 - May 2008

  Librarian

  Gestion documentaire courante : relation avec le public, gestion des acquisitionsGestion de projet : création d'une base de données et début d'informatisation du fond

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  Centre Nationale du Costume de Scènes

  Jun 2008 - Sept 2008

  Researcher and librarian

  Documentation and information management Project management : creation of a museum's library

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  Cproductions

  Sept 2008 - Nov 2011

  Resesarcher and information manager

  Monitorting : press review, thematic monitoring, editing meeting, management of the pressinformation management : press summary, footage researche for tv showsvideo management : video editing, counsel in DAM project, right management and archive managementHR : assistant training

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  LVMH

  Jul 2011 - Jan 2015

  Information manager

  #information #workflow #strategy #crisismanagement confidentialCreation and set up of a monitoring service Information manager

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  Launchmetrics

  Jun 2015 - Jun 2019

  Think, create and push forward Data Services offer at Launchmetrics (influencers Discovery, Brand Analysis, Post campaign report, press coverage reporting)Integrate and follow new trends and data to crawl. Monitor the industry and collaborate with the labs.Test and learn project to involve new data in reports with data labs (as image recognition)International Team ManagementWeb Analytics + Print AnalyticsData AnalysisMarktingInfluence MarketingMedia PerformanceDigital consultingBrand equity Show less #data #influencemarketing #strategy #ROIMulti-projects management (fashion, Luxury, Beauty) : presale, needs detection, tailored made offer, planning, deployment, training and follow-up in France and worldwide. Digital transformation management and introduction to influence marketing for communication and marketing unitsIdentification, analysis, influence mapping and reporting: needs and KPIs definition. Data analysis and datavisualisation to process collected web data into insight and strategic recommendation. Social listening and monitoring set-up to create analytics reports: success analysis of Influencers’ engagement in the digital world: activated audience, echo, reach, insight Creation of the Influencer Concierge offer: tailored made service to « discover, enrich, measure » influencer and product improvement (Monitor and Discover, monitoring tools), competitive and innovation monitoring Show less

  • VP services data et insights chez Launchmetrics

    Jan 2019 - Jun 2019

  • Data Services Director

    Jul 2017 - Dec 2018

  • Data Analyst - digital strategy

    Jun 2015 - Jul 2017
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  Jennifer Muller

  May 2019 - now

  - Atelier du Château :rélfexion et reshapping du site web de l'atelier. Mise en place d'une stratégie d'acquisition et de visibilité- In&Out Stories : mission auprès d'Optic 2000Analyse digitale, audit et stratégie digitale des réseaux sociaux. mix content et calendrier éditoriale.- In&Out Stories : mission auprès de Peugeot.Analyse digitale, audit et stratégie digitale des réseaux sociaux. mix content et calendrier éditoriale.- Wavestone : expertise Social ListeningExpert auprès du cabinet pour la création d'un benchmark des outils de social listening sur le marché français. Recommendation pour les la mise en place d'un projet de veille- Augure : mise en place d'un stratégie veille et influence pour Tesla Show less

  • Freelance Blogger

    Sept 2019 - now

  • Expert data analysis and insights - digital innovation - brand strategy and data marketing

    May 2019 - now
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  Cognizant

  Jan 2020 - Dec 2022

  Strategic Insights Manager - Google Arts and Culture - Cognizant
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  TikTok

  Jan 2023 - now

  • Data and strategy - EMEA

    Jul 2024 - now

  • Content Ecosystem Lead

    Jan 2023 - now