Kate G.

Kate G.

Followers of Kate G.1000 followers
location of Kate G.Raleigh-Durham-Chapel Hill y alrededores

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  • Timeline

  • About me

    Marketing Director specializing in Tech and ESG | Leadership and Management | Making sure the trains leave on time 🚅

  • Education

    • American University

      -
      MA Public Communication
    • Penn State University

      -
      BA Communications
  • Experience

    • CEB

      May 2011 - Jul 2015

      Responsible for planning and executing a communication strategy for a $100M product portfolio of Fortune 500 clients to achieve increased usage of research content, attendance at in-person and online meetings, and participation in surveys. Manage recruitment and retention activities for 75 annual meetings organized for high-profile executives at Fortune 500 organizations. Responsible for driving consumption of research and online assets to increase engagement and client renewals.

      • Director, Marketing and Operations

        May 2013 - Jul 2015
      • Associate Director, Marketing and Operations

        May 2011 - May 2013
    • Bloomberg LP

      Jul 2015 - Nov 2017
      Marketing for Government Affairs Business, Bloomberg Government

      Own Government Affairs marketing end-to-end including strategic planning, metrics tracking and development, collaboration with creative teams, client engagement and relationship management with sales and product stakeholders. Oversee execution of individual marketing activities and evaluate performance.

    • ISS Corporate Solutions

      Nov 2017 - Mar 2021

      Leads ISS Corporate Solutions’ global marketing efforts, responsible for branding and developing lead generation programs which raise awareness and drive business for ICS solutions. Develops and implements multi-channel programs, which include digital marketing, development of sales presentations and collateral, coordination of industry events and improvements to marketing automation systems.

      • Associate Director, Marketing

        Jan 2020 - Mar 2021
      • Vice President, Marketing

        Nov 2017 - Jan 2020
    • Infinia ML

      Mar 2021 - Jun 2022
      Director of Marketing

      Led Infinia ML’s marketing function including brand strategy, lead generation, digital portfolio, sales enablement, and social media.

    • Reporting 21 by Sirsa

      Jun 2022 - Mar 2023
      Head Of Global Marketing

      First marketing hire brought on at this sustainability focused startup to create a brand identity and lead the company through rapid growth with demand generation. Oversaw the successful exit and acquisition of Reporting 21 and incorporated it into new ownership.

    • LHH

      Mar 2023 - now
      Demand Generation

      Develop and execute targeted marketing campaigns across various channels including email, social media, and search in order to generate new sales opportunities. Work closely with sales teams, using marketing automation and CRM systems to nurture leads, analyze campaign performance, optimize conversion rates, and track KPIs related to pipeline metrics.

  • Licenses & Certifications

    • Professional Certified Marketer (PCM)

      American Marketing Association
      Oct 2021
    • Project Management Professional

      Project Management Institute
      Jan 2009
    • Certified Digital Marketing Professional

      Digital Marketing Institute
      Oct 2021
  • Volunteer Experience

    • Volunteer

      Issued by N Street Village on Jan 2016
      N Street VillageAssociated with Kate G.
    • Mentor

      Issued by Thurgood Marshall Academy on Jan 2011
      Thurgood Marshall AcademyAssociated with Kate G.