Kate G.

Experience

• 

  CEB

  May 2011 - Jul 2015

  Responsible for planning and executing a communication strategy for a $100M product portfolio of Fortune 500 clients to achieve increased usage of research content, attendance at in-person and online meetings, and participation in surveys. Manage recruitment and retention activities for 75 annual meetings organized for high-profile executives at Fortune 500 organizations. Responsible for driving consumption of research and online assets to increase engagement and client renewals.

  • Director, Marketing and Operations

    May 2013 - Jul 2015

  • Associate Director, Marketing and Operations

    May 2011 - May 2013
• 

  Bloomberg LP

  Jul 2015 - Nov 2017

  Marketing for Government Affairs Business, Bloomberg Government

  Own Government Affairs marketing end-to-end including strategic planning, metrics tracking and development, collaboration with creative teams, client engagement and relationship management with sales and product stakeholders. Oversee execution of individual marketing activities and evaluate performance.

• 

  ISS Corporate Solutions

  Nov 2017 - Mar 2021

  Leads ISS Corporate Solutions’ global marketing efforts, responsible for branding and developing lead generation programs which raise awareness and drive business for ICS solutions. Develops and implements multi-channel programs, which include digital marketing, development of sales presentations and collateral, coordination of industry events and improvements to marketing automation systems.

  • Associate Director, Marketing

    Jan 2020 - Mar 2021

  • Vice President, Marketing

    Nov 2017 - Jan 2020
• 

  Infinia ML

  Mar 2021 - Jun 2022

  Director of Marketing

  Led Infinia ML’s marketing function including brand strategy, lead generation, digital portfolio, sales enablement, and social media.

• 

  Reporting 21 by Sirsa

  Jun 2022 - Mar 2023

  Head Of Global Marketing

  First marketing hire brought on at this sustainability focused startup to create a brand identity and lead the company through rapid growth with demand generation. Oversaw the successful exit and acquisition of Reporting 21 and incorporated it into new ownership.

• 

  LHH

  Mar 2023 - now

  Demand Generation

  Develop and execute targeted marketing campaigns across various channels including email, social media, and search in order to generate new sales opportunities. Work closely with sales teams, using marketing automation and CRM systems to nurture leads, analyze campaign performance, optimize conversion rates, and track KPIs related to pipeline metrics.