Francesco Amato

Education

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  Istituto Statale d'Istruzione Superiore G. Albertini

  2012 - 2017

  High School Diploma Scientific Studies
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  Esade

  2023 - 2024

  Marketing

  - I studied core marketing concepts like the marketing mix (4Ps), market segmentation, targeting, positioning (STP), and consumer behavior.- Case studies of real companies were analyzed to understand successful strategies in complex markets.- Group Projects and Practical Work I worked on real-world marketing projects.-Market Research and AnalysisI conducted both qualitative and quantitative research, using surveys, focus groups, and competitive analysis.- Digital… Show more - I studied core marketing concepts like the marketing mix (4Ps), market segmentation, targeting, positioning (STP), and consumer behavior.- Case studies of real companies were analyzed to understand successful strategies in complex markets.- Group Projects and Practical Work I worked on real-world marketing projects.-Market Research and AnalysisI conducted both qualitative and quantitative research, using surveys, focus groups, and competitive analysis.- Digital Marketing and InnovationI learned about digital marketing tools, such as social media management, SEO/SEM, and email marketing.- Branding and StrategyI explored brand building, brand equity, and the customer journey.-International MarketingI studied the challenges and strategies of expanding into global markets, considering cultural differences and local adaptations vs. global standardization.- Performance EvaluationFinally, I learned how to assess marketing effectiveness using metrics, KPIs, and ROI. Show less

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  The University of British Columbia

  2021 - 2021

  Specialization Course Marketing Strategies

  - Digital Edition Professional Course- Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy.- Marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with customer and company goals.

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  Master Publitalia

  2023 - 2024

  Marketing, Digital Communication, Sales Management

  Activities and Societies: - Dolfin - Mediaset Infinity - Coca-Cola HBC (Progetto in collaborazione con Esade Business school) - GialloZafferano - Regina - Grey - Lidl - Danone - Unilever - Reckitt - Havas media - Henkel - L’Oréal Brandstorm Experienced in sales, marketing, and communication strategies. Proficient in digital marketing, social media marketing, persuasive selling, and brand storytelling.

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  Università degli Studi di Salerno

  2017 - 2020

  Bachelor's Degree Foreign Languages and Literatures 101/110

  Interviews with linguists from the most prestigious French universities on the topic of gender linguistics. An in-depth look at the establishment of the Académie Française and research analysis on the changes to be implemented in the linguistic field to move beyond the inclusive masculine. The thesis was written entirely in French.

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  Università degli studi Suor Orsola Benincasa

  2021 - 2024

  Master's degree Foreign Languages for International Communication and Cooperation 110 E LODE