
Diogo Davi

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About me
Sr CRM Analyst | Accenture Song | Post graduated in Customer Experience at ESPM | Costumer Service at Greystone College Toronto, Canada
Education

ETEC Lauro Gomes
2013 - 2014Técnico em informática Tecnologia da Informação 10Activities and Societies: TCC - Aplicativo de localização de ônibus.

ESPM Escola Superior de Propaganda e Marketing
2018 - 2018Atendimento Publicitário Atendimento Publicitário 10Activities and Societies: The course went through all the points of the advertising service area and how the processes between the marketing of a company to the distribution and organization of campaigns in a company should be treated. Curso ministrado pelo escritor e ex diretor de Planejamento e Atendimento da McCann-Erikson, Roberto Corrêa.O curso teve a seguinte estrutura:• A situação atual do atendimento na maioria das agências e uma nova atitude;• O relacionamento do atendimento com o cliente: ser um assessor e não um fornecedor;• Fluxo e sistema de trabalho;• O novo atendimento é um profissional de negócios com base na técnica em comunicação;• Técnicas de apresentação de campanhas.

Greystone College
2023 - 2024Specialist Customer Service - Toronto - Canada
Universidade Metodista de São Paulo
2015 - 2016Gestão em tecnologia de marketing MarketingThe marketing course shows all aspects of marketing, from the analysis of the 4Ps at the beginning of a company, to complex integrated communications actions with an international scope. Where SWOT influences are virtually endless.

ESPM Escola Superior de Propaganda e Marketing
2021 - 2023Master em Gestão da Experiência do Consumidor MarketingThe objective of the course was to become familiarized and be able to manage the fundamentals of the responsive marketing model and customer centric. It included knowing how to manage users' purchase and consumption journeys, using both data marketing technologies and tools, along with integrating them with the multidisciplinary concepts and practices of applied social and behavioral sciences. I also learned about how to strategically manage market and consumer intelligence, supporting… Show more The objective of the course was to become familiarized and be able to manage the fundamentals of the responsive marketing model and customer centric. It included knowing how to manage users' purchase and consumption journeys, using both data marketing technologies and tools, along with integrating them with the multidisciplinary concepts and practices of applied social and behavioral sciences. I also learned about how to strategically manage market and consumer intelligence, supporting decision-making in increasingly dynamic and complex business environments, generating an innovative advantage for the company. Show less
Experience

FJ REDEmpresa
Nov 2013 - Feb 2015Estudos de redução de custos em telefonia, gerenciamento de contas e acompanhamento de processos. Suporte técnico em campo, remoto e laboratório.Suporte em:- Windows XP, 7 e 8.- Pacote Office.- Active Dictory.- Exchange - Básico.- Hardware (Desktops, Notebooks e All-in-one).
Consultor de serviços
Nov 2014 - Feb 2015Técnico em informática
Nov 2013 - Oct 2014

Agência Wincom
Jul 2014 - Dec 2017Atendimento publicitárioI was a co-owner of that company. I was in charge of implementing and directing the customer service process, managing tasks and bringing new clients as a sales representative. It was a communications agency where we offered marketing services like digital marketing and communications in general, on and offline.

Tec Mobile
Feb 2015 - Mar 2016Comercial plenoTinha como principal responsabilidade prospectar novos clientes usando tanto o modo tradicional como o telefone quanto os meios digitais com a administração das palavras chaves e leilões de palavras no Google AdWords, acompanhamento de performance do site pelo Google Analytics, além da produção simples de postagens nas redes sociais da empresa e gestão das produções da agência de plublicidade contratada.O core desta posição era mais do que vender o serviço de locação de tablets. A vaga exigia uma pessoa consultiva que precisava entender todas as necessidades de cada projeto, oferecendo soluções personalizadas. Show less

Tec Mobile Soluções em Tablets e Software
Dec 2017 - Aug 2019Analista de Marketing PlenoTec Mobile was a company in a small city in Brazil where I was the sole responsible for the digital marketing department of the company. I implemented all the systems used there for the sales and CRM marketing team, and organized the integration between them and the new website that was developed under my supervision. With my help, the company was able to grow two hundred per cent. There, I worked with Rock Content, RD Station, Hub Spot, and many other systems.I created all the digital communications of the company from inbound marketing to after-sales. Show less

Mobiauto
Oct 2019 - Aug 2020Analista de MarketingMy work there involved the creation of communications by email marketing, SMS, and WhatsApp messages, working with B2B and B2C clients.There, I had the opportunity to work with tools like E-goi, SendGrid, and Salesforce Marketing Cloud and WhatsApp (with suppression list).

E/OU-MRM
Aug 2020 - Oct 2021Analista de CRMAt MRM, I worked with C6 Bank, a new digital bank in Brazil, where I supported the design and communication team to make CRM campaigns using Salesforce Marketing Cloud to send messages by email, push and SMS. There, I had the opportunity to configure journeys and the basic channels in the tool.In another moment during my time there, I worked with methodologies like Scrum and Agile to organize all the structures before releasing campaigns, with the marketing, business and CRM teams controlling the SLA of each text and designs. Show less

Accenture
Oct 2021 - Nov 2022Analista de CRM PlenoMy main activity revolved around strategic development and release of communication campaigns related to Open Finance for B2B and B2C at Bradesco. Such campaigns were built and monitored on SalesForce Marketing Cloud, they included HTML e-mail configuration, SMS, Push notifications, Automation Studio setup, Journey Builder testing, and campaign release.

Accenture Brasil
Nov 2022 - nowAnalista de CRM SêniorClients in Brazil until now: Bradesco;Equatorial Energia;Bayer (Pro Carbono). JLR - Jaguar Land Rover (Global project)RBI - Restaurants Brands InternationalResponsible for support, direction and production of campaigns with the publishing team. I was also a mediator on the development of weekly sprints, organizing tasks of different teams which included designers, data analysts and developers. My main activity revolved around strategic development and release of communication campaigns related to Open Finance for B2B and B2C at Bradesco. Such campaigns were built and monitored on SalesForce Marketing Cloud, they included HTML e-mail configuration, SMS, Push notifications, Automation Studio setup, Journey Builder testing, and campaign release. I led the A/B architecture testing project to structure test backlogs with strategic prioritization and learning bases. Show less

DON PANCHOS BAKERY & DELI
Aug 2023 - Aug 2023FOOD BOOTH OPERATORCanadian National Exhibition, Toronto, ON- Welcomed customers upon their arrival and addressed their needs.- Sent orders to kitchen for preparation.- Examined and communicated the status of material inventory.

Koryo Korean BBQ
Sept 2023 - Nov 2023FOOD BOOTH OPERATORChefWelcomed customers upon their arrival and addressed their needs.Sent orders to the kitchen for preparation.Examined and communicated the status of material inventory.

FreshFind
Nov 2023 - Nov 2023Human ResourcesReorganizing and reviewing 6 job posts, reviewing resumes, and following up on jobapplications.- Connecting with Canadian post-secondary institutions and arranging job board postings.- Guiding new team members through their onboarding journey.- Checking in with team members and making sure that they receive necessary supportwhen faced with challenges.- Assisting with recruitment efforts and conducting research on HR practices.- Any other duties and responsibilities as assigned by management Show less

Oretta Hospitality Inc.
Feb 2024 - Jun 2024Server AssistantMaintaining a clean, well-organized restaurant environmentInventory managementDelivering food and drink, describing menu items enthusiastically and accuratelyCleaning the restaurant in alignment with company standards and cleaning protocols
Licenses & Certifications

Convenção de vendas - Corpo RH
Corpo RH
Growth Hacking
UdemyNov 2019- View certificate

Mindfulness: Fundamentos da Atenção Plena
LinkedInMay 2020 
Sucesso - PNL
Núcleo Sigma de Desenvolvimento Ltda.Sept 2018
Certificação Copywriting
Rock UniversityMay 2020
Leader Training
Núcleo Sigma de Desenvolvimento Ltda.Sept 2018
Google analytics
GoogleAug 2020
Master em gestão da experiência do consumidor
ESPM Escola Superior de Propaganda e MarketingJan 2023
Volunteer Experience
Voluntário
Issued by Projeto jeda on Dec 2015
Associated with Diogo DaviMonitor
Issued by Universidade Metodista de São Paulo on Mar 2019
Associated with Diogo Davi
Languages
- inInglês
- frFrancês
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