
Utkarsh Jani
Manager

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Skills
New business developmentNegotiationAdvertising salesMarketing strategyDirect salesPublic relationsSocial media marketingB2bEvent managementProduct developmentAdvertisingCustomer serviceBrand developmentMagazinesMedia planningBusiness developmentMarketingTeam managementAbout me
Experienced Marketing Manager skilled in Negotiation, Advertising Sales, Advertising, Event Management, and Business-to-Business (B2B). Strong marketing professional as well as a solid sales background.
Education

Apeejay School, Sector 16 A, Noida
-
UCLA Anderson School of Management
2020 - 2021PGP PRO Marketing/Marketing Management, General
Delhi University
2008 - 2010B.com(H)
Experience

AIESEC
Jan 2007 - Jan 2008ManagerExamine and develop new talent pool for outgoing exchange of students for internships.Managed recruitment 2008, received best project at a local level for the same.

Serco BPO
Jul 2010 - Feb 2011Executive RecruiterEntry/Middle level.Examine various innovative sources of recruitment which results in Zero cost of hiring to the Organization.Create relationships with vendors for everyday constant walk-ins.Evaluate and select candidates on the basis of the Job Description.Overseeing their progress in the training period and on the floor progress.Handling Employee grieviances effectively.

SPIRITZ Magazine- The World Of Liquor
Feb 2011 - Feb 2013Sr. Assistant Manager- Resource development• Responsible for Space selling of a niche magazine on the Alcobev trade in India.• Develop and Maintain Positive Customer Relationship and ensuring proper end to end client servicing.• Visualization & Designing of creative with inputs from the clients.• Facilitate tie ups with international and national exhibitions and events.• Increase the circulation base of the magazine.• Maintain the online presence on various social Medias.

India Today
Feb 2013 - Aug 2016• Achieved 9% growth over LY • Handling Key accounts such as LVMH- India, Swatch Group, Swarovski, Cartier & Bacardi as well as retailers• Key learning- Keen understanding of the luxury market, creating 360 solutions for clients, P&L Management. • Managed and influenced events and activations for the Lifestyle group, right from conceptualization to execution• Increased events revenue by 28% from the northern region over last fiscal year • Key learning- Marketing & Brand Communication, Event Ideation and execution, New Business Development- ATL & BTL, Vendor management, P&L Management.
Deputy Manager- Ad Sales & Events
May 2015 - Aug 2016Assistant Manager, Lifestyle Division
Feb 2013 - May 2015

Aspri Spirits
Aug 2016 - Oct 2017Marketing ManagerHeading the Trade Marketing & Consumer Vertical for Aspri Spirits. Handling international premium wine & spirits labels such as Jagermeister, Roberto Cavalli Vodka, Campari. Collaboration with Luxury Brands for Co-Hosted events and partnering with International Publications for shoots & promotions.
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LBB (Little Black Book)
Apr 2018 - Jul 2018Head ( Events & Offline Integrations)
SKC-Broadcast 1
Sept 2018 - Jul 2020Senior Manager- Business CommunicationsBroadcast1 is a branded media platform, disseminating knowledge, and information in an interesting and engaging manner across relevant platforms of Television, Digital, and Print. The key is grabbing the attention of today's consumer and driving real engagement through content. All the popular intellectual properties created by B1 from Workplace Excellence to India Indeed to Disruptors to few more, not only caters to the communications voids like Employer Branding, Social Impact Communications, CSR and Organisational Branding but also gives the associated organisations a recognition for their efforts in the said platforms. With our annual series, we put our best to build brand affinity and educate people with their positive contribution towards society. Broadcast1 has been involved in successfully partnering with top brands and creating content solutions, offering strategic 360-degree solutions to influence the influencers of India, and in return, have a wide impact across the entire spectrum in an efficient manner. Working in experiential marketing gives us a vast knowledge of consumer and business interests. Our ability to explore the world of our clients allows us to capture and document people, and processes. Show less

Techjockey.com
Aug 2020 - nowNational Marketing & Alliances ManagerTechjockey.com is an e-commerce IT marketplace focused at reducing IT procurement to a Click-Compare-Buy for SMBs & Enterprises in India. As Enterprise marketing & alliances manager my role involves planning & executing campaigns with OEMs to ensure a great experience and ROI on the investment. A few key points of action in addition to stakeholder management and cross team communication are as below:- Handling partnerships with OEMs to drive customer engagements focused on delivering ROI.- Devising new GTM tactics with OEMs for in-person customer engagements focused on building greater recall + relationships.- Creating content (written & video) for knowledge transferof focused solutions and LOBs- Creating & executing Social Media strategies for focus OEM partnerships + brand awareness Show less
Licenses & Certifications
- View certificate

UCLA Post Graduate Program in Management for Professionals
UCLA Anderson School of ManagementMay 2021
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