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Erik Bergstrom

Erik Bergstrom

Followers of Erik Bergstrom153 followers
location of Erik BergstromMinneapolis, Minnesota, United States

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  • Timeline

  • About me

    Membership & Marketing Manager

  • Education

    • The University of North Dakota

      2004 - 2007
      Bachelor of Arts (B.A.) English Language and Literature, General

  • Experience

    • Outsell

      Jan 2012 - Jun 2022

      Wrote and maintained content for newly-developed products within a SaaS/AI platform for automotive dealerships.Led a group of freelance writers in creating high-performing newsletter content each month. Managed an account that included 500+ Chevrolet dealerships.Coordinated and built monthly marketing content that included newsletters, sales promotions, and email campaigns (targeted, drips, and triggers). Maintained monthly CRM data updates.Reviewed hundreds of communications a month for accuracy.Built content within various ESPs.

      • Senior Digital Content Specialist

        Sept 2016 - Jun 2022

      • Senior Production Coordinator

        Oct 2014 - Sept 2016

      • Campaign Operations Production Specialist

        Jan 2012 - Oct 2014

    • Brandography

      Jun 2022 - Jul 2023
      Email Strategist

      Successfully onboarded new eCommerce clients with a fully-integrated email marketing strategy ahead of Black Friday/Cyber MondaySet up list building strategy and Welcome email series for a client’s Lion’s Den appearanceOptimized conversions for B2B businesses using email and content marketing to increase demo scheduling and upsells.

    • Minnesota State Horticultural Society

      Jul 2023 - now
      Membership and Marketing Manager

  • Licenses & Certifications