Amber Greene

Experience

• 

  Heinz North America

  Jul 2005 - Nov 2005

  Assistant Buyer Intern

  Tracked and collected CPG factory information; project management- created data to determine plants that were able to transport materials to stabilize sales and productivity.

• 

  Hollister Company

  Jun 2006 - Sept 2006

  Assistant Manager

  Supervised a team of over 75 store associatesRecruited and conducted interviews and orientation sessions weekly. Improved sales, performed merchandise updates of clearance items weekly and physically marketed brand.

• 

  PPG Industries

  Jan 2007 - Mar 2009

  Dealer Sales Coordinator and Marketing Associate

  o Identified a communication gap in brand promotion materials and changed fulfillment process to improve promotional efforts based on this segment’s needs through value-added customer serviceo Monitored sales for over 100 accounts through Cognos PowerPlay and developed business; increased brand awareness and improved sales by 5% through better targetingo Established interactive, relational relationships with dealers rather than transactional basedo Created useful color resource tool based on market need; project initiative created leave-behind material for interior designers and salespeople, as well as improved brand awareness leading to increased sales through interior designer specificationo Developed media relations plan and editorial calendar to strategically target and establish solid working relationships with 20 key trade publications, which increased brand and product exposureo Created a media schedule of target topics; wrote press releases, developed brand and color materials and coordinated responses to media requests, resulting in a dramatic increase in mentions for critical residential and commercial segmentso Worked cross-functionally with senior brand management team to manage and design new promotion tools; set brand positioning; designed color tools, new materials and copy; negotiated with packaging vendors and advertising agencies to cost, assemble, and produce the new promotion toolso Conducted primary and secondary research to find five critical business needs that led to identifying and strategically targeting construction and renovation opportunities; developed brand positioning and a presentation guide for salesforce to display PPG’s capabilities and recommendations for construction and renovation opportunities to provide a cohesive corporate positioning for large commercial opportunities Show less

• 

  Giant Eagle

  Apr 2009 - Jul 2010

  Interactive Marketing Coordinator (Contracted)

  o Worked closely with third party social media agency to implement overall strategy, manage and monitor the day-to-day messages and strategic tactics for all Giant Eagle and Market District social platforms; including Facebook, Twitter and YouTube; initiative increased Facebook fan base by over 3,000 in three monthso Conceptualized, developed and implemented programs and content such as contests and events that increased social media awareness, customer engagement, and ultimately increased store visits and basket sizeso Worked cross-functionally with marketing managers and advertising team to develop and coordinate marketing content and creative elements for use on Giant Eagle and Market District interactive channels (website, banners, email and social platforms); increased website traffic by 10% using online media and email campaignso Managed the online media campaign elements such as landing page launch dates to meet online media traffic and QA scheduleso Managed entire email marketing communications to 1.4mm customer addresses for three month period for all Giant Eagle business units; prioritized messages based on corporate goals and strategic initiatives; targeted and segmented email campaigns based on pricing and geographic locations Show less

• 

  Astorino

  Jul 2010 - Jul 2011

  Marketing Coordinator

  o Researched and developed press releases and blog posts for specific projects and current trends in the industryo Coordinated award submissions and surveys for trade publications to gain exposure in the industryo Developed and coordinated communications, multi-media packages, advertising materials, including graphics/images and content, for proposals and trade shows/conferences o Managed and developed marketing collateral including overall company experience, project information, employee resumes, and proposals using Indesign for potential national and international clientso Managed the coordination of the proposal submission process nationally and internationallyo Managed marketing budgets for healthcare and engineering segments of the firmo Managed and developed weekly marketing team meeting agendao Monitored several websites daily and tracked potential leads to help increase project development opportunitieso Researched competitor architectural firms and industries to identify potential development properties o Produced monthly reporting of business development opportunities o Developed presentations and marketing collateral for interviews and client meetingso Executed, built and deployed email campaigns to connect with potential partners/consultants using My Emma Show less

• 

  The Pursuit, LLC

  Nov 2011 - Apr 2015

  Chief Operating Officer

  o Developed the overall marketing and pricing strategy for The Pursuit program; including the mission, goals, media placement, marketing collateral, and website concept/contento Co-author of The Pursuit Workbook: Essential Steps for Success, which helps students improve their decision-making, writing and communication skillso Editor of the Amazon Best-selling book, The Pursuit with Patienceo The Pursuit program profits have continuously increased by 50% annuallyo Students behavioral issues have declined by 45% and attendance has increased by 30% Show less

• 

  PPG Industries

  Jul 2012 - Jul 2013

  Assistant Marketing Manager (Contracted)

  o Worked cross functionally with senior management to manage and implement an automated Point-of-Sale program, providing a more user-friendly system for the sales team to order marketing materialso Conducted market research to identify new market segments in U.S and Canada for retailers to strategically target when promoting to grow business and increase saleso Managed numerous projects that supported marketing programs and marketing mix elements for multiple brands

• 

  PNC

  Jul 2013 - Mar 2017

  Officer, Senior Marketing Specialist

  o Managed monthly email marketing campaign to 100,000 client and business prospects; including project management of the video script, video production coordination and website updates for execution and deployment to ensure the email meets business and corporate standardso Managed all facets of the bi-monthly webinar campaign; including direct mail, email, website, and registration page development and execution; implemented strategy to increase attendee engagement during webinars by including additional relevant resources to topics and polling questions; attendee/registrant rate consistently at 50%o Developed email click-thru and webinar attendance reporting that provides the salesforce with a strategic way to target clients/prospects for immediate follow-up o Worked cross functionally with senior management and other marketing team members to interface with product teams, service partners, and third party vendorso Managed multiple projects and relationships simultaneously to execute marketing strategieso Managed marketing content and creative elements for use on PNC Ideas website to meet online media traffic and QA scheduleso Completed Eloqua Master Training Certification within two months of employment Show less

• 

  Cakery Square

  Jul 2017 - Nov 2020

  Co-Owner

  o Developed all facets of the business, marketing plans and strategieso Developed and managed legal documents and process for business expansiono Supervised, coordinated, and trained the activity of 10 employeeso Managed all finances and budget; produced monthly P&L and reconciliation; managed inventory and ordered supplieso Monitored quality of goods and services

• 

  UPMC Enterprises

  Sept 2018 - Dec 2019

  Marketing Communications Manager

  o Strategized, developed and implemented marketing and communication projects to promote UPMC Enterprise business objectives and its portfolio companies; and company/product launcheso Served as marketing consultant to internal and external clients and partners; directed marketing and sales support strategies for internal and external audiences related to healthcare innovation and technology; monitored project budgetso Analyzed and interpreted digital metrics to determine the effectiveness of digital channels; extracted insights and developed marketing strategies to drive digital engagement and acquisitiono Managed the research, writing design and production materials for UPMC Enterprises and portfolio companies, including both projects developed and rolled out of UPMC and strategic partnerso Worked with senior members of marketing and communication team; developed and implemented strategic plans to increase UPMC Enterprises' brand visibility and awareness locally and nationallyo Worked collaboratively with colleagues in other teams and departments across the organization to reach internal and external communication targets, and coordinated with pertinent scientific and professional organizations to promote assigned areaso Developed methods to evaluate communication projects based on effectiveness and cost/benefit, and documented results Show less

• 

  Wells Fargo

  Dec 2019 - Oct 2024

  o Act as a thought leader and advisor to senior leadership to develop and influence successful delivery of innovative campaigns, programs and initiatives that drive business outcomes for multiple business lines and create seamless client engagement across digital channels within marketingo Serve as subject matter expert in marketing and engage with partners; provide vision, direction, and resolution of highly complex and unique challenges, which require in-depth evaluation across marketing, delivering solutions that are long term and large scale to create digital experiences for initiatives that increase client awareness and engagemento Lead vendor relationships and evolve complex strategies to drive a cohesive approach across cross functional groups Show less o Manage a team of over five people to successfully launch integrated marketing campaignso Lead complex initiatives and marketing campaigns with budgets over $2 million; work across functional teams to strategize, plan and ensure execution of a variety of marketing, development strategies and programs with broad impacto Lead brand strategy and partner with internal marketing centers of excellence and marketing partners to ensure flawless and timely execution of campaigns to meet business and financial goals; execute customer messaging across all channels and touchpoints; and shape capabilities that move toward real-time, personalized and compelling messaging and digital experienceso Leverage deep insights and analytics about clients and prospects; track and evaluate performance of programs, services and projects; and consult with business leaders to adjust plans to meet changing market and competitive conditions Show less o Developed integrated marketing strategies across business lines and geographies of campaigns with budgets over $200,000 and lead end-to-end launch of marketing campaigns from strategy development, targeting and segmentation, creative, and messaging developmento Provided strategic and tactical leadership in the management of relationships and integration of plans/programs with cross functional business partners, recognizing the significance of competing priorities and strategies and adjusting approach as necessaryo Analyzed and interpret trends to ensure adherence to legal, compliance, privacy regulations and policies related to marketingo Collaborated and consult with cross enterprise, cross lines of business, vendor relationships and cross functional resources on highly complex initiatives to achieve marketing deliverables Show less

  • VP, Lead Marketing Consultant

    Feb 2024 - Oct 2024

  • AVP, Lead Marketing Consultant

    Jan 2022 - Feb 2024

  • Marketing Program Manager

    Dec 2019 - Jan 2022
• 

  Community College of Allegheny County

  Jun 2023 - now

  o Select and develop instructional materials; plan and organize instruction to enhance student learning; create appropriate assignments to encourage student learning, the development of communication skills, and higher order thinking; and use available instructional technology, as appropriate.o Use a variety of proven methods of engagement and assessment that facilitate student mastery of the content. o Provide students constructive, encouraging, and corrective feedback. o Evaluate student learning by creating and applying course competencies and accurately evaluating student progress Show less

  • Adjunct Professor

    Jan 2019 - now

  • Academic Advisor

    Jun 2023 - Jun 2024
• 

  S&T Bank

  Oct 2024 - now

  VP, Marketing Product Manager

  o Develop annual deposit marketing plan and provide monthly updates for Senior Management for designated product lines; Monitor assigned goals and modify marketing plan as needed to meet objectives and budget constraints.o Manage marketing strategies (delivery channels, promotional pricing, product launches) for consumer, small business, wealth, and commercial deposit products and services across Bank channels.o Collaborate with training, communication, and sales teams to coordinate and communicate product marketing strategies, tactics, and campaigns to enable successful execution.o Manage third party relationships with deposit marketing related vendors to execute marketing strategies.o Serve as bank-wide subject matter expert for marketing materials and programs related to all deposit products and services. Show less