Aymeric BOURGUINAT

Experience

• 

  Centre Nautique de Fouesnant-les-Glénans

  Jul 2009 - Jun 2013

  Federal Sailing Instructor

  Teaching of sailing practice for both adults and children with leagal responsibilities to ensure security practiceOrganizing sailing trip with friends in Bretagne and mediteranean sea in summer 2010, 2011, 2012 and 2014,

• 

  Office for the Arts at Toulouse Business School

  Mar 2010 - Mar 2011

  Vice-president of the Office for the Arts

  Supervision of a 35 persons association willing to propose artistic and cultural activities towards students of the school and in Toulouse. Development of all the marketing and communication issues (brand, events, videos, flyers, website)Main Events Organized :Trophee of the Arts in Barcelone : a 3 days artistic competiton in Barcelone between 10 french Business Schools (300 persons). Budget: 60 000 €Main skills developped: team and project management as well as marketing and communiaction abilities Show less

• 

  Magnetic Communication

  Jun 2011 - Sept 2011

  Junior marketing & communication Consultant

  Elaboration of marketing strategies and communication plans for various clients : market studies - marketing strategies - communication plan - communication material : brand, website, material, contests...ex: strategy and plan for the promotion of an eco-district in ToulouseClients: Toulouse City Hall and Belin immobilier (real estate company)Main missions : - Market analysis of the project with the promoters and the city hall of Toulouse - Creation of the marketing strategy, the brand and the graphic identity of the program with direction and marketing department - Elaboration of the communication plan and creation of the web site with creation department and Press Relation serviceFor the little story, it was finally my brand recomendation that was choosen by the client : the main building wil be named : "l'île ô jardins" (cf:http://www.ile-o-jardins.com/) Show less

• 

  Essilor

  Jan 2013 - Jul 2013

  Development and project assisant - Association "Optic Solidarity"

  Piloting of a collaborative program including more than 450 partners – Industrialists, Insurances Opticians retailers (450), and doctors - with the objective of proposing a quality optic package to a 200K underpriviledged population in 450 opticians shops.- Business development: Contractualization of new partnerships and distributors, and implementation of the program within partners organization- Project Management: management of commercial, logistic, financial, and marketing aspects of the program - Coordination of the partners and the 450 retailers - preparation and animation of the differents comitees to pilot the project- Marketing and communication : updating of the website, the marketing of the product, the support to partners (Newsletter, welcome guide), promotional support.- Improvement of the program: Participation to seminars on “Social Business challenges “ with Martin Hirsch, and Mohamed Yunus (2006 Nobel Prize) Show less

• 

  Amaris

  Jan 2014 - Jul 2014

  Corporate Development Officer

  working in spanish and english, my mission was to support the 40 subsidiaries of the Group and to report directly to the Executive Comitees for Internal and External structuration of the group as well as for business development: - Strategic & commercial support to the 40 foreign subsidiaries - Coordinating and elaborating the RFP/RFI- Set up of the Group's CRM (studies on the product needs, and set it up functionalities with IT Department)- Realization of market studies and implementation studies to open subsidiaries in new countries Show less

• 

  Party Fiesta

  Feb 2015 - Feb 2017

  Development manager for french-speaking countries (Corporate and franchising)

  Results :- 3 new corporate shops in France including one in the Top 5 Best Commercial Center and top 10 performance of the company- 4 new franchisee shops (including 2 new franchisees)- 5 precontrats- 150-200K€/ projectsMy scope:**Commercial development :A. Set up, follow & evaluate tools, documents & actions to get new comercial leads - Franchise portals - Assist to Franchise exhibition - Public relation content - Material and corporate documentsB. Transform leads into clients: - Manage leads database & CRM - Make first calls to sell the project & evaluate leads perfile - Perform 1st commercial meetings - Conclude pre-contract agreement - Conclude franchise contract agreement**Project dvp from 0 to the opening (Franchisee & corporate): - Search, visit & analyse locals to negociate renting conditions - Set up Market Study (including new countries) - Set up Business Viability plan - Conclude franchising and rental contracts - Follow up the opening process with franchisee & all the companies department (retail, technical, marketing, communication, financial, direction) such as construction works, concept store furniture , products order, formation, Opening - Cutomer care: follow up of new franchisee, renegociation of conditions; moving franchisee.. - Update and improve tools and documents : viablilty plan, contract,..**Real Estate Project development: - Set and update an expansion plan and mapping to propose the best projects - Set and update new corporate documents - Develop strong commercial relations with Real Estate actors (meetings, business exposition (Mapic, SIEC) - Search the best locals, and negociate the conditions to fit projects needs ** 1 month substitution of the french retail manager (during major campaign):**Formation : Deliver reference document & 2 weeks formation to the next manager**Traduction of documents - from spanish to french Show less

• 

  Personal Project

  May 2017 - now

  Director