Ogolo Rachel

Experience

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  Pharma-Deko plc

  Jan 2003 - Nov 2008

  Assistant Brand Manager

  • Planning, developing and directing of marketing activities of product.• Develop and Present product plan.• Develop marketing strategies and concepts for new initiatives and brand-related product.• Participate in planning process and product calendar development.• Facilitate and participate in creative brainstorming session to generate new business ideas.• Create marketing framework for innovation, development and management of product.• Develop actionable marketing plans for key initiatives consistent with overall division strategies.• Follow up on all activities related to distribution production, advertisement, promotion, package development, sales, research and development of product.• Assist with corporate events such as Annual General meeting, Conferences, product demonstrations, etc.•Analyze product performance in order to identify and prioritize product development opportunities Show less

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  Zolon Healthcare ltd.

  Jan 2009 - Jul 2013

  Head of Business unit

  - Development/ implementation of strategic business plan for the business unit.- Development of strategic plan for business unit.- Business unit development and growth plan. - Development / implementation of brands plan of product in business unit.- Co-ordination of sales activities of business units.- Training of Salesmen on product knowledge of business unit.- On the field training/ co- ordination of Salesmen activities of business unit.- Management of inventory of business unit.- Regular marketing research on product performance and competitors activities.- Management of Key Opinion Leaders of Business unit. - Quarterly review of business plan as against performance.- Regular products presentation of business unit to target market.- Development / implementation of strategic plans for new business.- Development/ implementation of partnership plan for specific market.- Enhancing customer value and retainer ship- Market research on new product.- Name search for new product.- Search for new product contract manufacturer.- Co- ordination Label/ pack design of new product.- Co – ordination of registration of new product with appropriate Authorities.- Design of marketing plan for new product. - Pre- market sampling/ testing of new product.- Introduction of new product into the market. Show less

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  Vitafoam Nigeria Plc

  Aug 2014 - Jun 2021

  Group Product Manager
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  Sygen Pharmaceuticals Ltd

  Jun 2021 - Apr 2023

  Head of Marketing Manager

  • Holds full responsibility for all marketing and communication matters within the group.• Manage advertising campaign creation and execution.• Manage PR and Communications agencies in line with agreed Service Level Agreements (SLAs)• Ensure that marketing communication initiatives generate the required pull effect for increased sales.• Support sales effort by ensuring trade visibility through the Regional Sales Managers (RSMs) and Customer Service Executives.• Tracking and Reporting of Sales metrics on a monthly basis.• Manage and Build a presence on social media platforms• Drive content Marketing initiatives including blog posts and email marketing• Monitor and Analyze marketing parameters using Google Analytics• Budget setting and control, including measurement and return on investment.• Develop Promotional (Trade/Consumer) Initiatives to help drive sales.• Support the development and management of modern Retail institutional markets.• Participate in Product development and lead the “test marketing” of new products.• Monitor products Life-cycle and recommend strategic/tactical actions in their management.• Manage distribution channels for products• Train and develop the Brand Management team and co-ordinate their efforts towards achieving the Company’s set target.• Co-ordinate marketing/corporate activities with PR and the press.• Relate with the Regional Sales Managers (RSMs) in the development of the existing and future key distributors in the regions. Monitor trade relations between, key distributors, non-key distributors, and sub-dealers via the RSMs.• Analyze reports on competitive activities in the region for management decision making.• Regularly sieve information on the Vitafoam Group Brand Equity, Top of mind awareness and brand loyalty. Show less