Shikha Sharma

Experience

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  Freelancer

  Mar 2015 - Jul 2018

  Search Engine Marketing Specialist

  - Track, report, and analyze website analytics and PPC initiatives and campaigns- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.- Optimize copy and landing pages for search engine marketing- Perform ongoing keyword discovery, expansion and optimization- Research and implement search engine optimization recommendations- Research and analyze competitor advertising links- Develop and implement link building strategy- Work with the development team to ensure SEO best practices are properly implemented on newly developed code- Work with editorial and marketing teams to drive SEO in content creation and content programming- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Show less

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  WID

  Sept 2018 - now

  Search Engine Optimization Manager

  - Solid understanding of performance marketing, conversion, and online customer acquisition.- Identifying powerful keywords to drive the most valuable traffic.- Filling websites and other content with effective keywords.- Writing effective SEO content for blogs, websites and social media accounts.- Developing link building strategies.- Analyzing keywords and SEO techniques used by competitors.- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines.- Compiling and presenting SEO guidelines. Show less