William Fuller, WSET II

William Fuller, WSET II

Intern

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location of William Fuller, WSET IIHouston, Texas, United States

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  • Timeline

  • About me

    Digital Business Manager at Southern Glazer's Wine & Spirits

  • Education

    • Lamar University

      2003 - 2007
      Bachelor of Fine Arts - BFA Mass Communication/Media Studies, Advertising and Public Relations

      Activities and Societies: American Advertising Federation

  • Experience

    • Memorial Hermann Health System

      Dec 2006 - May 2007
      Intern

      Intern, Business Development DepartmentMemorial Hermann Baptist Hospital - Beaumont, TXDecember 2006 to May 2007- Shadowed the Marketing Coordinator during planning meetings and promotions.- Assisted with health screens and public health meetings.- Organized marketing material for distribution.- Received excellent evaluations from professor and intern educator

    • APQC Education

      Jan 2008 - Apr 2009
      Marketing Project Administrator

      Led marketing efforts for Leadership Training Workshop- Managed direct marketing campaign and logistics.- Identified and implemented target market strategies.- Organized the creation of materials for product placement.Supported various campaign initiatives- Performed marketing fieldwork to better understand target market initiatives.- Marketed and communicated to target markets daily.- Edited brochures and marketing materials.- Created spreadsheets and mail merges for direct mail communications.Administered department website- Assisted with campaign page layouts.- Updated specific status information weekly.- Managed communication through website project page. Show less

    • Republic National Distributing Company

      May 2009 - Dec 2014
      Republic National Distribution

      Sales objectives and programs.- Performed sales tactics to gain new brand distribution.- Planned monthly sales targets and distributed point-of-sale items.- Consulted buyers with new products and programs.- Managed distribution of wine into five HEB grocery accounts.

    • Beckrew Wine House, River Oaks, Houston

      Nov 2014 - May 2018
      Operations Manager

      Manage daily operations to ensure compliance with company policies.- Monitor and evaluate food audits, wine inventory, and service offerings.- Responsible for all wine purchases, food and supplies on weekly basis.- Implement social media and marketing Initiatives weekly.- Develop and create new wine menus and monthly promotional programs.- Coordinate & manage weekly private events up to 120 guests.- Responsible for training, and hiring all employees.- Optimize profits by controlling food, beverage and labor costs on a daily basis.- Developed long term customer relationships.- Engage with customers by delivering exceptional service.- Efficiently resolve problems or concerns to the satisfaction of all involved parties.- Brainstorm promotions to generate and elevate sales Show less

    • Southern Glazer's Wine & Spirits

      Jun 2018 - now

      Business Development Manager over Ste. Michelle Wine Estates in South Texas Central Market, Whole Foods, Independents

      • Digital Business Manager

        Sept 2024 - now
      • Business Development Manager

        Jan 2023 - Sept 2024
      • Area Sales Manager

        Jun 2021 - Feb 2023
      • Fine Wine Sales Representative, Paramount Division

        Jun 2018 - Jun 2021
  • Licenses & Certifications

    • WSET

      WSET Wine & Spirit Education Trust London