Paula Truscott

Paula Truscott

Research Assistant

Followers of Paula Truscott233 followers
location of Paula TruscottEllenbrook, Western Australia, Australia

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  • Timeline

  • About me

    Creative communicator

  • Education

    • AdSchool

      2013 - 2013
      Copywriting HD
    • AdSchool

      2013 - 2013
      Creative Process
    • Chisholm Catholic College

      2001 - 2003
      Year 12 - TEE

      TEE English, English Literature, Drama Studies and Discrete Mathematics

    • Edith Cowan University

      2005 - 2009
      Bachelor of Communications Advertising

      Major in AdvertisingMinor in Psychology

    • The Interior Design Institute

      -
      Interior Design
  • Experience

    • Edith Cowan University - CREATEC

      Jan 2009 - Jan 2010
      Research Assistant

      • Compile, analyse and summarise qualitative and quantitative data from journal articles and reports on the topic of website usability and technology for seniors

    • Brandconnect

      Apr 2010 - Apr 2013
      Account Manager

      • Manage a range of corporate accounts in the procurement of branded promotional merchandise and print material• Coordinate multiple campaigns from start to finish; come up with the initial concept, source the product or printed material, overcome objections, provide art direction and collaborate with suppliers to oversee the project

    • Freelance Marketing and Creative Services

      May 2013 - now
      Freelance Copywriter

      • Write and edit SEO-friendly website content, blogs, direct mail, social media and advertorials • Creative concepting for radio, print, digital and video• Copywriting and art direction for printed marketing material

    • Worldwide Printing Solutions - National Support Office

      Dec 2013 - Oct 2015

      • Coordinate all offline and online marketing activities for the franchise group at a national level• Assist centre owners in coordinating local area marketing activities• Idea generation, copywriting and art direction for national and local area marketing material• Manage and create content for Facebook, LinkedIn, Twitter, Google+ Pinterest and YouTube pages• Research and write blogs • Promote promotional products as an additiomal revenue stream among franchisees and provide training• Develop and execute a promotional products marketing strategy• Copywriting and art direction for marketing material• Liaise with clients and brainstorm concepts for giveaways, packaging and print material that increases brand awareness and engagement

      • National Marketing Coordinator

        Sept 2014 - Oct 2015
      • Promotional Marketing Consultant

        Dec 2013 - Aug 2014
    • Dentsu

      Oct 2015 - Nov 2015
      Copywriter (Intern)

      • International internship• Worked on and helped win projects for WHO, Caltex and Toyota

    • Nutri-Lawn

      Mar 2016 - Oct 2017
      Digital Marketing Coordinator

      • Manage and execute the inbound marketing strategy for both businesses using HubSpot• Create and curate social media content• Write, design and schedule email campaigns for 20+ franchisees• Research, write and optimise blog content

    • Mosquito.buzz

      Mar 2016 - Oct 2017
      Digital Marketing Coordinator

      Sister brand of Nutri-Lawn (see above)

    • Brightwater Care Group Ltd.

      Jun 2018 - Jun 2020
      Marketing Advisor

      • Write brochures, handbooks and other printed marketing material • Manage CMS and write SEO-friendly website content and blogs• Concepting for radio, print, digital and video campaigns • Create and curate social media content

    • City of Vincent

      Feb 2021 - now
      Marketing Advisor - Community Facilities
  • Licenses & Certifications

    • Inbound Certification

      HubSpot Academy
      Aug 2017
    • Marketing Software Certification

      HubSpot Academy
      Sept 2017
    • Email Marketing Certification

      HubSpot Academy
      Sept 2017
  • Honors & Awards

    • Awarded to Paula Truscott
      AdSchool Industry Distinction Award - Copywriting Adschool (presented by Fairfax Media) Nov 2013 In 2013, I completed the AdSchool 'Copywriting' course, for which I received top honours and an Industry Distinction Award (this involved an impressive glass plaque which now adorns my wall unit, my name in the paper and on the Campaign Brief blog and bragging rights)