Paula Truscott

Experience

• 

  Edith Cowan University - CREATEC

  Jan 2009 - Jan 2010

  Research Assistant

  • Compile, analyse and summarise qualitative and quantitative data from journal articles and reports on the topic of website usability and technology for seniors

• 

  Brandconnect

  Apr 2010 - Apr 2013

  Account Manager

  • Manage a range of corporate accounts in the procurement of branded promotional merchandise and print material• Coordinate multiple campaigns from start to finish; come up with the initial concept, source the product or printed material, overcome objections, provide art direction and collaborate with suppliers to oversee the project

• 

  Freelance Marketing and Creative Services

  May 2013 - now

  Freelance Copywriter

  • Write and edit SEO-friendly website content, blogs, direct mail, social media and advertorials • Creative concepting for radio, print, digital and video• Copywriting and art direction for printed marketing material

• 

  Worldwide Printing Solutions - National Support Office

  Dec 2013 - Oct 2015

  • Coordinate all offline and online marketing activities for the franchise group at a national level• Assist centre owners in coordinating local area marketing activities• Idea generation, copywriting and art direction for national and local area marketing material• Manage and create content for Facebook, LinkedIn, Twitter, Google+ Pinterest and YouTube pages• Research and write blogs • Promote promotional products as an additiomal revenue stream among franchisees and provide training• Develop and execute a promotional products marketing strategy• Copywriting and art direction for marketing material• Liaise with clients and brainstorm concepts for giveaways, packaging and print material that increases brand awareness and engagement

  • National Marketing Coordinator

    Sept 2014 - Oct 2015

  • Promotional Marketing Consultant

    Dec 2013 - Aug 2014
• 

  Dentsu

  Oct 2015 - Nov 2015

  Copywriter (Intern)

  • International internship• Worked on and helped win projects for WHO, Caltex and Toyota

• 

  Nutri-Lawn

  Mar 2016 - Oct 2017

  Digital Marketing Coordinator

  • Manage and execute the inbound marketing strategy for both businesses using HubSpot• Create and curate social media content• Write, design and schedule email campaigns for 20+ franchisees• Research, write and optimise blog content

• 

  Mosquito.buzz

  Mar 2016 - Oct 2017

  Digital Marketing Coordinator

  Sister brand of Nutri-Lawn (see above)

• 

  Brightwater Care Group Ltd.

  Jun 2018 - Jun 2020

  Marketing Advisor

  • Write brochures, handbooks and other printed marketing material • Manage CMS and write SEO-friendly website content and blogs• Concepting for radio, print, digital and video campaigns • Create and curate social media content

• 

  City of Vincent

  Feb 2021 - now

  Marketing Advisor - Community Facilities