
Patrick Williams
Product Design Apprentice

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About me
MARKETING & PRODUCT MANAGEMENT | E-COMMERCE
Education

Appalachian State University
2008 - 2012Bachelor of Science (B.S.) Industrial Design concentration Product Design Minor, Marketing
Experience

Enventys
May 2012 - Aug 2012Product Design ApprenticeIndustrial Designer: Research, Ideation, Concept Development, Sketching, Orthographic Refinement, 3D Modeling,

Bisque Imports
Sept 2013 - Jul 2021- Directly responsible for the growth, profitability, and operations of two multi-million dollar e-commerce divisions with 14 brands and 3 warehouses- Managed all aspects of the product pipeline from initial design concept to launch & execution- Managed key members of the product pipeline including procurement, marketing, and overseas suppliers to ensure timelines and product launch goals were met- Identified underserved product niches through market research and analysis - Designed and managed the layout and fulfillment processes for multiple warehouse locations- Responsible for interviewing, hiring, and building a high level, self sufficient team- Weekly meetings with CEO and GM to discuss data analytics, financials, and product timelines Show less - Designed, developed, and launched multiple products and successful brands under a new e-commerce division within Toal Industries- Managed all aspects of the product pipeline from initial design concept to launch & execution- Managed key members of the product pipeline including procurement, marketing, and overseas suppliers to ensure an appropriate timeline was kept- Worked with overseas manufacturers to develop new products and source existing products- Visited overseas manufacturers to assess products in development and maintain relationships- Visited Canton Fair, China’s largest import and export trade fair, to source new products and build relationships with new suppliers.- Set pricing for all new items based on competitive market research and overall profitability Show less - Managed all aspects of the product pipeline from initial design concept to launch & execution- Lead monthly design meetings with marketing, general management, and the CEO.- Designed, developed, and launched successful products for both B2B and retail markets- Worked with overseas manufacturers to develop new products and source existing products- Set pricing for all new items based on competitive market research and overall profitability - Engineered and managed two different manufacturing facilities. One for crushing glass, and one for ceramics production. Show less - Utilized NetSuite, an enterprise resource planning software, to analyze sales data and manage website content- Designed the methodology for a website navigation tool to help organize and streamline customer facing data- Analyzed product offering vs competition to help increase sales by right-sizing pricing, finding gaps in the product offering, and identifying and discontinuing unsuccessful products- Developed a system for yearly price increases based on maximizing profitability while minimizing increased costs to the customer Show less
E-Commerce Operations Manager
Jul 2019 - Jul 2021E-Commerce Product Manager
Jul 2016 - Jul 2019Product Manager
Jul 2015 - Jul 2016Product Development Coordinator
Sept 2014 - Jul 2016Marketing Analyst
Sept 2013 - Sept 2014

The Tib Factory
Jul 2021 - nowDirector of Ecommerce- Identified and capitalized on unique product gaps in the fitness industry, resulting in the establishment of a profitable e-commerce brand that grossed over $400,00 in the first year- Managed the end-to-end product pipeline from initial design concept to successful launch and execution, ensuring timely launches and products that consistently met customer needs- Performed sourcing, costing, and website analytics to ensure maximum profitability- Created and executed targeted marketing content including effective email campaigns, engaging social media videos, and high quality product listings to drive customer acquisition and growth- Developed website and product branding that aligns with end user values and needs- Managed customer communication via phone, email, and social media to foster existing relationships, drive new sales growth, and create new products based on consumer feedback Show less
Licenses & Certifications
- View certificate

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LinkedInAug 2023
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