Alexandre Barré

Alexandre Barré

Consultant

Followers of Alexandre Barré1000 followers
location of Alexandre BarréGurgaon, Haryana, India

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  • Timeline

  • Skills

    Communication marketing
    Marketing strategy
    New business development
    Key account management
    Public relations
    Web and social media
    Wine and spirits industry
    Event management
    Marketing communications
    Project management
    Sales
    Business strategy
    Digital marketing
    Brand management
    Market research
    Negotiation
  • About me

    Responsible for representing the Pernod Ricard Winemakers’ portfolio to Distributors, Consumers and to support local Sales and Marketing teams.

  • Education

    • College du leman

      -
    • Tunon international

      2009 - 2011
      Bachelor communication & marketing
  • Experience

    • FCG Private Finance SA

      May 2010 - Mar 2011
      Consultant
    • LunaJets S.A.

      May 2012 - Dec 2012
      Sales & Marketing Executive

      • Direct Sales.• Generate Sales Leads.• Manage customer relationships with VIP clients.• Manage office operations during weekends.• Manage website content.• Company representation at EBACE.• Charter negotiations with other Business Aviation OPS.

    • Pixels Trade

      Sept 2012 - Feb 2014
      Business developer

      • Increase the market position visibility and revenues of the company.• Digital project Management.• Build Key Customer Accounts (including establishing strategic partnerships).• Predict actual & potential clients future needs and offer of digital solutions.• Managed the online, and digital marketing campaigns.• Assist in the recruitment process.• Managed office operations and teams.• Company representations (at relevant conferences, App and websites Awards, HonourableUniversities clubs and exhibitions MWC Barcelona).• Defined long-term organizational strategic goals for sales & marketing opportunities.• Diversified client portfolio by targeting realistic clientele. Show less

    • Eminence genève

      Mar 2015 - Sept 2015
      Business developer

      Born from the desire to offer you a customized service, Eminence is your alternative marketing agency, based in Geneva, specialized in web marketing, communication and events. We provide tailor made solutions that can boost your business. Our motto: do not be afraid to shake up conventional thinking and to take risks. Our objective is to keep alive in a creative and strategic way your brand and company speech to your target audience via the online and the offline.SpecializationsStratégie internet, Conseil stratégique, Community management, Digital marketing, Brand content & Advertainement, Street marketing, Buzz marketing, Alternative events Show less

    • Pernod Ricard

      Sept 2015 - Jan 2020
      Wine Ambassador

      Responsible for representing the Pernod Ricard Winemakers’ portfolio to Distributors, Consumers and to support local Sales and Marketing teams. There is also a dimension of social / media networking required. Key Responsibilities Wine Education:-Provide formal and informal wine/brand education and training for Pernod Ricard affiliates, distributors, trade, consumers and the press.-Be the brand’s ‘product expert’, promote to and educate employees about the product using superior brand and category knowledge. -Liaise with the winemaking, viticulture and marketing teams to further develop the education toolkit.Advocacy:-Instil a ‘wine culture’ within the Pernod Ricard affiliate network through increased exposure to wine and wine education.-Develop and manage a social media community (consumers / key contact in trade, media).-Build digital engagement programs including blogging, digital contents.-Extend the touch points within the Pernod Ricard affiliate network to ensure that all staff is able to learn about wine and our brands.-Play an active role in relevant inbound visitation of key affiliates, trade and media. Sales:-Support sales & trade teams to gain listing and activate channels.-Engage on & off premise customers to expand PR Winemakers portfolio franchise at touchpoints.-Trade and Consumer EventsSupport local team by organising, implementing and representing the brand at Trade ^ Consumer events.-Work closely with Pernod Ricard Distributors to provide wine industry expertise at all appropriate consumer wine fairs, trade shows and exhibitions.-Propose , present and initiate new marketing experiential activities-Reporting:-Provide market intelligence and information on competition as required.-Follow price analysis and sales performance.-Report on brand performance and identify commercial opportunities.-Proactively communicate learning’s from the field and actively communicate best-practise in the company. Show less

    • Merkado Hospitality

      Jan 2019 - now
      Founder
    • La Latina Restaurant

      Jan 2019 - Mar 2022
      Co-Founder
    • Three Olives Hospitality

      Jun 2020 - now
      Co-Founder
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Alexandre Barré
      WSET Level 2 Wine & spirit education trust Feb 2016 Presented for examination by Pernod Ricard Winemakers Pass with distinction