Melanie Bowdidge

Experience

• 

  Coca-Cola European Partners

  Sept 2013 - Feb 2017

  I am responsible for growing the business across a portfolio of High Street National accounts that includes leading high street retailers - Tesco Express, Tesco Metro, Co-Op, WH Smiths, Superdrug & Boots. I work daily with store manager and teams to drive volume and revenue within their stores.My main tasks include:. Taking ownership for a portfolio of 100 High Street National accounts within Southend, Chelmsford, Colchester, Clacton and Ipswich.. Working with customers to deliver improved availability, display and implementation of the plans agreed by the national account teams.. Strengthening relationships.. Category advice and merchandising principals.. Space to sales planning.. Raising brand visibility. Exploring new opportunities to drive additional volume.. Securing additional display spaces and solutions within store.. Pitching and presenting to Store Managers.. Talking through individual store category data and sales analysis with Store Managers to identify opportunities and to highlight Coca Cola Enterprises effectiveness within store.. Promotional briefing.. Siting equipment where appropriate to help drive visibility, volume and revenue.. New Product Distribution launch support. Show less I was a territory manager, looking after around 150 different accounts ranging from a wide range of outlets such as, local independent stores, to Booker Premier stores, Nisa Local, Budgens, licensed calls which including cafe/bar and restaurant customers as well as Pubs. I work with them on a regular basis to help support and their business in regards to their soft drinks, whilst protecting the soft drinks category and growing out share within that. Daily tasks. - planning calls effectively.- pre sell new products/promotions.- sell in new drinks (from our portfolio) to the soft drinks range range. - link food & drinks with professionally printed up meal deals. - find opportunity to install Coca Cola equipment (such as Coca Cola refrigerators) in outlets that embrace and want to work with Coca Cola. - maintain refrigerator agreed compliance (between 80%-100%) - prospect call for new business opportunities. - win off shelf space to help drive sales. Show less

  • Proffesional On Premise representative

    Feb 2017 - Feb 2017

  • High Street Grocery field Sales

    Feb 2016 - Jan 2017

  • Cold Field Sales

    Sept 2013 - Feb 2016
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  Coca-Cola European Partners

  Jan 2018 - Aug 2022

  Directly managing and building a diverse and inclusive team of 10 field sales representatives.Prioritising coaching and performance management to deliver bottom line impact.Identifying skills amongst team individuals and improving capabilities through frequent training and coaching.Working with senior stakeholders to insure that strategic business objectives are met by the team.Building collaboration and strong internal relationships with other key management personnel.Undertaking complete ownership with designated territory for potential revenue opportunities.Developing a plan that delivers through distribution, availability, space and visibility. Show less

  • Field Sales Manager

    Jan 2021 - Aug 2022

  • New Business and key Accounts

    Jan 2018 - Jan 2021
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  Coca-Cola Euro Pacific Partners

  Aug 2022 - now

  National & Key Accounts